After a week of preparation, the trademark and patent applications for "Qiao Jiaren Weight Loss Pill" were approved, and the weight loss pills began to be put into production in small batches.
Qiao Jiaren currently ranks 4th in Jiangcheng City's skin care products market, and its momentum is beginning to approach Mo's Group, which ranks 3rd.
Mo's Group's main business is weight loss.
Mo Zhi, the boss of Mo Group, was a little annoyed when "Pretty Girl" wanted to get involved in weight-loss drugs.
Although Mo's Group placed an order for "Super White Facial Mask" with Qiao Jiaren last time, the cooperative relationship between the two is still OK.
As the saying goes: The bustle in the world is all for benefit; the hustle and bustle in the world is all for benefit!
Businessmen come together because of interests, but they also separate because of interests.
Now that "Pretty Girl" wants to get involved in the weight loss business, Mo Zhi is of course very unhappy.
In the Mo Group!
A tall female secretary, holding a briefcase, reported the information in an orderly manner, "Mr. Mo! Qiao Jiaren's weight-loss drug uses pure Chinese medicine as its ingredients. So far, there is no product or advertisement on the market."
"You dare to go public without advertising?" Mo Zhi frowned and asked in surprise.
"This is the current situation!"
"There are two possibilities. One is that their weight loss pills are only moderately effective, so no matter how much advertising they advertise, it will be in vain; the other is that their weight loss pills are so effective that there is no need to advertise at all."
Mo Zhi started to analyze and guess, and said.
"Mr. Mo, which one do you think is more likely?"
"The first kind!"
Mo Zhi pondered for a moment and then spoke.
In his opinion, "Qiao Jia Ren" currently focuses on the ultra-white facial mask series, and the weight loss pills are probably just testing the waters.
Therefore, it poses no threat to your company.
"Mr. Mo, do we need to suppress them?" the female secretary asked for instructions.
"No need for now! I just want to see what tricks 'Pretty Woman' can come up with."
Mo Zhi was full of confidence, as if he believed he was the final winner.
…
At the same time, at Pretty Woman Company.
Yang Ruobing called Ye Zihao into the office alone, as if she had something to discuss with him.
Seeing that she was very confused, she asked: "Zi Hao! Why do you object to the company's advertising of 'diet pills'?"
"Boss Boss! Although advertising can play a certain role in publicity, consumers will be somewhat cautious about new weight loss drugs, especially those taken into the stomach. And if we spend millions on advertising, the effect may not be obvious."
Ye Zihao analyzed it and said.
"If we don't advertise, how will consumers know about our new products? Do you have any good ideas?" Yang Ruobing frowned slightly and asked curiously.
Ye Zihao smiled and said: "Hey! Anyone who knows me is not my wife! Wife! You should have heard of 'bundled marketing', right?"
"Bundle marketing?"
Yang Ruobing looked slightly surprised.
The so-called "bundle marketing" refers to linking several unrelated products together to conduct unified online marketing, using the respective advantages of the products to drive the sales of one or several other products in order to achieve the maximum gain.
profit purpose.
To put it bluntly, two products are bundled and sold together to achieve a win-win effect.
For example, when we usually go to the supermarket to buy laundry detergent, we will encounter a package of laundry detergent from other famous brands. Similar situations are called bundling marketing.
"Yes! Our Qiaojia people are most famous for the 'Super White Mask Series'. If we hold an event and buy a facial mask and get a bottle of slimming pills as a gift, we can use the name of the 'Super White Mask Series' to let more consumers know about it.
'Pretty Woman Weight Loss Pill'."
Ye Zihao's eloquent talk made perfect sense.
"You mean to ask consumers of the 'Super White Mask' to help us promote the 'Qiao Jiaren Weight Loss Pill'?"
Yang Ruobing seemed to understand something.
"Yes! Word-of-mouth marketing is free and has great impact." Ye Zihao nodded and said.
"I understand. You just asked the factory to produce smaller batches before, just to whet their appetite?"
"The boss lady is so smart!" Ye Zihao said, flattering her.
"Yi Zihao! Although you usually look like an uneducated person, when it comes to doing business, you are very clear-headed. Honestly, what did you do before?"
Yang Ruobing stared at him seriously and asked.
"Me? I'm just eating and drinking! Can you believe it?"
"Don't believe it!"
"Then you still ask?"
"Will you tell me your past?" Yang Ruobing's eyes were sincere and her tone was somewhat pleading.
At this time, Ye Zihao looked stunned, then took out a pack of Hongtashan from his pocket, then took out a cigarette, lit it, and took a deep breath.
"call!"
In the smoke, his handsome facial contours looked particularly charming, and his deep eyes seemed to contain a touch of vicissitudes of life and loneliness.
Yang Ruobing was used to Ye Zihao's flirtatious words and lustful look on his face, but now that she saw his lonely scene, her heart couldn't help but twitch.
A woman's intuition told her that Ye Zihao must have many unforgettable stories!
At this time, Ye Zihao flicked the ashes of his cigarette and said with a magnetic voice, "It depends on the situation!"
"oh!"
Yang Ruobing was surprisingly silent, as if he believed that Ye Zihao would one day tell his past.
…
A week has passed!
The small batch production of "Qiao Jiaren Slimming Pills" has been completed, and according to the previous plan, these slimming pills were paired with the "Super White Facial Mask Series", which is purely a free gift!
However, Ye Zihao is not worried about losing money at all.
As long as you have tried weight loss pills, you will definitely be satisfied with the results.
At the same time, Qiaojiaren Company has also launched incentives, as long as it helps recommend weight loss drugs, it will get 80% commission.
As a result, all the salespersons at the facial mask counters were speechless and insisted on recommending consumers to try the "Qiao Jiaren Weight Loss Pill".
Especially those women who are obese are listed as key sales targets.
result!
After the salesperson’s strong recommendation and the miraculous effects of “Qiao Jia Ren Diet Pill”, more and more people know about the brand “Qiao Jia Ren Diet Pill”.
Especially those obese girls, after taking the "Qiao Jiaren weight loss pill", they suddenly lost several laps.
Some people post photos of themselves before and after taking weight loss pills to their WeChat Moments.
Perhaps the effect is so obvious that it has been reposted and liked one after another.
"Qiao Jiaren weight loss pill" once again topped the hot search list after the ultra-white mask incident.
Because the reputation is so good, more and more people are curious about "Qiao Jiaren Weight Loss Pill".
As a result, some people bought the ultra-white facial mask and only took the "Qiao Jiaren slimming pill" in it.
What you need to know is that Qiao Jia Ren only produces small batches and the quantity is limited. As a result, the "Qiao Jia Ren Weight Loss Pill" was quickly out of stock.