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Chapter 202 Business and Athletics

After winning the Christmas Day game against the Celtics, the Cavaliers finally received a fair evaluation.

"The Cavaliers, who ranked first in the league with 21 wins and 5 losses, defeated the Celtics, the Big Three. They definitely have the strength to compete for the championship."

"China Lin is underestimated. His partnership with LeBron is at least the top three in the league. LeBron guarantees the lower limit, while China Lin raises the upper limit. The Cavaliers are already one of the favorites to win the championship this season."

In 2006, the Cavaliers still have three games on their schedule.

The away game against the Hawks on the 27th, back-to-back games on the 29th and 30th, one Bucks, one Bulls, three games, the Cavaliers won two and lost one, winning consecutive games against the Hawks and Bucks, and finally lost to the Bulls.

The Cavaliers won relatively easily against the Hawks. Lin Yu and James worked together to lead by 16 points at halftime.

In the victory over the Bucks, Lin Yu originally thought he could meet Bogut's enemy and was extremely jealous, but Bogut missed the game due to injury.

Lin Yu could only vent his anger towards Bogut on Michael Reed. Reed, who averaged 26 points per game this season, made 5 of 16 shots from the field and only scored 17 points in direct defense.

After winning another victory, the Cavaliers won five games in a row.

But in back-to-back games on the 30th, the Cavaliers, who lacked physical fitness, lost to the Bulls, ending their winning streak.

Time flew by and the bell of 2007 rang.

On New Year's Day, Lin Yu spent a brief time with Amber Heard, who flew from Los Angeles. The next day, Jeff Schwartz came to visit.

"Hey, Lin, the vacation time has passed, we should work."

Early in the morning, Lin Yu put Amber on the plane flying back to Los Angeles, and then picked up Jeff Schwartz on his way home.

After arriving home, Jeff Schwartz sat in the living room, put his briefcase on the table, and pulled out a thick stack of documents.

"Let's talk about your sneaker contract first. The sales of sneakers in the first year came out and ranked 33rd in the league. If it were Nike, this result is not bad, but considering it is Under Armor, this result is already very good.

It’s surprising.”

"So, Under Armor has decided to strike while the iron is hot and release a second regular sneaker for you. You should be prepared. You may have to spare time to shoot a promotional video for the second Under Armor sneaker in the near future."

"In addition, last year, Under Armor gave you a Linsangui signature sneaker. You can get 5% of the sales share. Under Armor is already calculating the sales of last year. Soon, this share will be calculated.

Achievements will be credited to your Citibank account."

Lin Yu had been listening. When he heard this, he couldn't help but ask: "How much money can you have?"

"Not much, about seventy or eighty thousand dollars."

"Okay." Lin Yu shrugged. Now he really doesn't care about seventy or eighty thousand dollars.

"After talking about the sneaker contract, let's talk about some of your endorsements."

Jeff Schwartz pulls out a brand new stat sheet.

"Your endorsement contract with that Chinese restaurant in Boston has expired, and the other party is not prepared to renew it."

"It's not surprising. It's strange that they renewed the contract. I've already left Boston."

Jeff Schwartz smiled: "Actually, their person in charge told me that if you didn't anger those Boston fans, they would still renew your contract because their customers are all Chinese.

, it doesn’t matter whether you play in Boston or not.”

"Just because you pissed off the Boston fans, their Chinese restaurant will be harassed by a group of radical Boston fans as long as they display your promotional photo. Therefore, they can no longer use your likeness."

"Well, anyway, it's just an endorsement within 100,000 US dollars. If it's gone, it's gone."

Lin Yu still didn't care, and he motioned to Jeff Schwartz to continue.

"The Coca-Cola Company's endorsement deal has two years left, and the filming of the second commercial should also be put on the agenda."

"Then the Gatorade endorsement is about to expire, and they intend to renew your contract. The KFC endorsement is also about to expire, and they are also interested in renewing it, and it may be a long-term contract."

"So, Lin, what's your decision?"

"Negotiate the price, preferably a shorter term, and then renew the contract. There is nothing to consider. You also know that these are high-quality brands."

Lin Yu would not let go of the opportunity to make money, especially for these brands that are not risky to endorse.

"OK, I will negotiate with them as soon as possible."

Finally, Jeff Schwartz pulled out another document: "In recent times, I have received a lot of endorsement contracts from China. I think you have to hire a Chinese agent, because I don't know how to work in China.

Too familiar."

Lin Yu nodded: "I understand."

The Chinese agent, Lin Yu, originally had one, but because he wouldn't need it later, he resigned directly and saved some money.

But now, he has gradually opened up the Chinese market, and endorsement contracts are flying in like a snowflake. A Chinese agent is indeed necessary.

However, what he is thinking about now is not the issue of the Chinese agent, but whether he should imitate Yao Yao and directly form a team of his own.

Dayao can create a Yao team, and of course he can also create a Lin team.

But in this case, Jeff Schwartz must change.

After thinking for a while, Lin Yu believed that if he wanted to replace Jeff Schwartz, it would be difficult to find an agent that suits him.

Therefore, he cannot make a decision yet.

He took the document from Jeff Schwartz and browsed it from top to bottom.

"Master Kong beef noodles...life insurance...Bright Dairy...Geely Automobile...China Construction Bank?"

Lin Yu didn't spend too much time thinking and made a decision directly: "Jeff, these two refused, and the remaining three were picked up for me."

He rejected endorsement offers from Master Kong and Bright Dairy and accepted endorsements from Life Insurance, Geely Automobile and China Construction Bank.

He decided to reject all domestic food brand endorsements. Domestic food safety was too easy to go wrong, and he didn't want to get involved and harm his commercial value.

Fortunately for Master Kong, Bright Dairy’s endorsement is simply unacceptable, and the melamine incident should not be far away.

The remaining three are life insurance. Lin Yu remembers that Dayao accepted this endorsement, and it has never had any impact. In the memory of the previous life, Geely Automobile did not have any scandals, but the current car logo is a bit ugly.

Finally, when a large state-owned bank like China Construction Bank asked him to endorse it, it was simply giving him money.

"Okay, Lin, I will help you negotiate these endorsement contracts before you find a suitable Chinese agent."

After talking about business matters, Jeff Schwartz then talked about competitive matters.

"Lin, the results of the first phase of the All-Star voting have been released. I got the first-hand data. Your votes ranked first in the Eastern Conference and second in the league."

"First in the Eastern Conference? Second in the league? So high?"

"That's right, the number one in the league is Yao from the Houston Rockets, and the number two in the Eastern Conference is LeBron James who is on the same team with you. You both have a lot of votes, and your votes are split to a certain extent. If there is no vote split, which one of you

Any one of them has a chance to surpass Yao and become the first vote-getter in the first stage."

Lin Yu didn't think so much. What he was thinking was: "In the first stage of voting, I was ranked first in the Eastern Conference and second in the league. Does it mean that a seat in the All-Star Game is guaranteed?"

"It's stable. Even if there are no surprises in the second stage of voting, you will still be one of the starters in the Eastern Conference."


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