The second day of the game was a rest day. Lin Yu, who was sleeping in a daze, was woken up by the ringing of his cell phone. The caller was Jeff Schwartz.
"Lin, haven't you gotten up yet? Wake up quickly, I'm already too busy. There are calls coming in every moment..." Jeff Schwartz on the other end of the phone was breathing heavily.
"In ten minutes, I will be at your home. Under Armor's senior management will arrive with me to discuss Lin's signature sneakers. Also, the league officials have also contacted me. They want to shoot a promotional video for you in the near future.
piece."
"By the way, when did you get an extra girlfriend? What's her name, Amber Heard?"
Lin Yu finally came to his senses. He struggled to sit up: "I'm getting up. Besides, Amber is indeed my girlfriend. What happened to her?"
"Haha, this little girl went to a sports program on NBC, claimed to the camera that she was your girlfriend, and revealed some information."
"Revealing the news?" Lin Yu suddenly woke up. Although he had never done anything bad and several of his characters stood up, he was still frightened, fearing that Amber, a woman who only dreamed of becoming famous, was
Tell yourself some unfounded news.
"What did she say?"
"It's nothing. It's just how you two met, how you fell in love at first sight, and how you overcame many difficulties and came together. It's a very clichéd American love story."
Lin Yu breathed a sigh of relief.
He hung up the phone and ran to the bathroom to wash up.
Not long after, Jeff Schwartz arrived at Lin Yu’s home with Under Armor Vice President Eric Haskell.
After some polite exchanges, the two parties discussed matters related to "Linsanity" signature sneakers, and there were no differences during the period.
It was quickly determined that the two parties signed an additional sneaker contract.
Under Armor will give Lin Yu a special version of "Lin Crazy" signature sneakers, which will be sold in limited quantities as a souvenir of Lin Crazy.
Under Armor will pay Lin Yu an endorsement fee of US$500,000 and a 5% sales share.
Lin Yu did some calculations. If everything goes well, the 5% sales share will be equal to at least US$100,000. In other words, Lin Yu can earn US$600,000 from this special edition sneaker alone.
Just like Jeff Schwartz said, Lin Yu will make a lot of money after Lin's crazy popularity.
The first thing he earned was Under Armor's special edition sneakers, which instantly earned him US$600,000, and possibly even more. If Coca-Cola and the league's official publicity follow up, Lin Yu's new income will be even greater.
After Under Armor's top management left, Lin Yu and Jeff Schwartz waited for a while until the league staff arrived.
"Nice to meet you, Lin."
The person at the head was a tall bald man, and Lin Yu recognized it at a glance. This guy was Adam Silver, the future president of the league.
Adam Silver started out as an assistant to David Stern and is now the league's vice president of publicity and entertainment.
When a Chinese player scored crazy statistics and even performed a miracle of hitting all 26 shots, Linsanity began to sweep the entire league. The league was like a shark, following the smell of blood.
This is a perfect promotional opportunity for the NBA to promote their slogan "where amazing happens!"
Then further explore the Chinese market.
So, Xiao Hua came.
"Hello, Mr. Xiao Hua, nice to meet you."
After shaking hands, the two parties sat down in the living room.
First there was a long period of pleasantries, and then it got down to business. League officials hoped that Lin Yu would cooperate with them in filming a "Linsanity" promotional video.
"This will be a promotional video for the world. We will release it in all NBA home arenas, and also release this promotional video to big markets such as North America and China. The league believes that this will be a win-win cooperation.
."
Jeff Schwartz nodded, indicating that Lin Yu directly agreed to this cooperation proposed by Xiao Hua.
Naturally, Lin Yu would not refuse. He had already discussed it with Jeff Schwartz before Xiao Hua came.
For shooting this promotional video, all Lin Yu could get was a small symbolic salary, but this cooperation cannot be measured by that salary.
Because this is a win-win cooperation.
The alliance used Lin Kuang to promote itself, and Lin Yu was able to obtain the resources provided by the alliance and earn more money.
Moreover, the league will spare no resources to support an obedient Chinese star.
"Mr. Xiao Hua, I accept this cooperation plan proposed by the league."
In this way, Lin Yu reached a cooperation with the league officials and will shoot a "Linsanity" promotional video as soon as possible. What Lin Yu can get is a salary of only about 50,000 US dollars.
In one morning, Lin Yu made approximately US$650,000.
After Silver and the team sent by the league left, Jeff Schwartz directly threw out a list.
"I don't have enough time, so I can only write part of it by hand. Take a look. These are the latest endorsement invitations I have received about you. From the end of yesterday's game to now, there have been so many."
Lin Yu took the list and saw a familiar brand written on the first piece of paper that came into view.
"Gatorade?"
"That's right, Gatorade, they invited you to be one of their spokespersons for North America and mainland China, and offered a one-year quotation of US$300,000."
Jeff Schwartz then analyzed: "Considering how popular Lin is, this price is obviously low. I will negotiate with Gatorade to increase it to $500,000."
Lin Yu nodded, then scrolled down and saw another familiar brand.
"Spalding basketball?"
"They want to invite you to become the spokesperson of Spalding in mainland China. The price is US$1 million for three years. This price should be reasonable considering that it is only for mainland China."
In addition to these two brands closely related to the NBA, Lin Yu has also received endorsement contracts from KFC, Mentholatum and other brands.
Each one is of extremely high value, and Jeff Schwartz suggested that Lin Yu accept all these endorsement invitations.
"Take them all?"
Lin Yu looked at Jeff Schwartz with doubts.
Jeff Schwartz nodded: "Yes, take them all, don't hesitate, these are big brands. If you accept the endorsement of these brands, you will not only get a large amount of endorsement fees, but also for you personally."
It will also be a piece of publicity."
"Take Gatorade for example. In addition to you, their North American spokespersons include Yao Ming, Dwyane Wade, Kobe Bryant and LeBron James. By the way, Paul is also the North American spokesperson for Gatorade.
one."
The Paul mentioned by Jeff Schwartz is Paul Pierce. Schwartz is not only Lin Yu's agent, he is also Pierce's agent.
"Being endorsed for the same brand by this group of famous star players in the league will also increase your own value."
Lin Yu nodded and agreed to Jeff Schwartz's proposal.
"Help me calculate, how much money can I get from these endorsements?"
Jeff Schwartz smiled: "Let's use their quotations to calculate. Gatorade's quotation is 300,000 US dollars a year, Spalding's average is a little more than 330,000 US dollars a year, and KFC's is 500,000 US dollars a year.
, Mentholatum will sign with you for two years, with a total price of US$500,000, and an average annual price of US$250,000. There is also Snickers, and the price they offer is a permanent endorsement contract in China, with a one-time payment of US$5 million."
"Add them all up, that's US$7.3 million. Among these offers, the prices for Gatorade, Mentholatum and Snickers are all on the low side. If subsequent negotiations are successful, the total price should be more than US$10 million."
Jeff Schwartz looked at Lin Yu: "Coupled with your salary and previous endorsements from Under Armor and Coca-Cola, your total income this year will be around US$15 million, and you have a chance to be ranked among Forbes' global sports stars.
Top 50 income earners."
"This is already an exaggeration. You must know that basketball is not the most profitable sport. You can rank in the top 50 in the global sports star income rankings, which means that in the US professional basketball, the income that can be ranked before you is at most only
A handful of them."
"So, Lin Crazy is great. It will make us a lot of money. For the sake of our money, let's continue to be crazy, Lin!"
