Chapter 129 North Engineering Tools is on the market
Liu Lang and Sun Hu arranged relevant matters after returning to Fucheng. It was already May, and the tool products of Norinco Group were officially launched. The name of the brand was very straightforward, it was called Northern Engineering Tools, and the trademark was owned by Liu Lang.
Designed by myself, it is a picture of a CNC machine tool head being processed. However, what is processed under the tool head is not a component, but a ball. If you look closely, you will find that the ball is actually the earth. The meaning of the logo is naturally obvious.
, that is to process the world.
The distribution headquarters is located in Shencheng, the provincial capital, and is an independent department. Wang Zhendong has sent a capable general to be responsible for it.
Norinco's production method is to imitate the Fengtian model, with unified production and unified distribution. The distribution channels belong entirely to Norinco, and affiliated companies are not allowed to have any independent market opportunities.
This model seems a bit unreasonable at first glance, and seems to deprive small businesses of their profits. However, it is particularly valuable in China today. Other industrial enterprises attach great importance to marketing, with more than a dozen marketing personnel alone.
There are dozens of these people all over the country. They can be found wherever there is demand, and many of them have indeed signed contracts and brought benefits to the company. However, the problem is also not small. These people are outside.
By wooing customers for food, drink and fun, their monthly income is much greater than that of workers and engineers working in factories.
It's okay for a day or two, but over time the workers' enthusiasm will be damaged. They feel that they are not taken seriously, and they will become dissatisfied.
The market is important, but the premise is that you have real ability. Without real ability, no matter how good marketing is, it will be useless in the end. In the final analysis, industrial companies still have to see whether their products are good or not. Marketing is just an auxiliary, as long as your products are ahead of other companies.
, then the market share must be huge, and the added value of the product will naturally increase.
Of course, in the current domestic market, before northern engineering tools appeared in the market, there were basically no industrial products that could truly dominate the market. The products of several large machinery factories such as Jinling Machine Tool Factory and Liaobei Machine Tool Factory were of similar quality.
No one is much higher than anyone else. After all, we have grown up together over the years and know each other’s details. Only Jiangnan Machine Tool Factory is currently discussing with a company in West Germany about the introduction of small CNC machine tools. If the introduction is successful, it will belong to the country.
A breakthrough.
Jiang Botao is now also trying his best to negotiate with West Germany to allow more advanced manufacturing companies to enter China and learn advanced technologies.
In the final analysis, advanced technology must be controlled by oneself. This technology is a systematic project, which cannot be solved by one or two machine tools. It also requires sufficient talents and efficient technology. At the current stage in China,
Only Norinco can do this.
Northern Engineering tools instantly appeared in stores in northern cities through the marketing network. The average price is ten yuan more than domestic tools, but it is much cheaper than the tools imported from West Germany. Its performance is almost the same, and its cost performance is higher.
Higher than West German knives.
With the launch of Northern Engineering Tools, an advertisement also appeared on Liaobei TV Station.
This advertisement is very interesting. A worker is wearing protective gear and standing in front of a brand new machine tool. When the machine tool is running, the worker is turning, cutting, grinding and other processing methods on several irregular rough blanks. At the same time, he is constantly giving
Close-up of different types of turning tools.
Soon, the outline of the originally irregular metal billet began to appear, which seemed to be a car model. After more than 20 seconds, the worker's work was completed, and a full-metal car model appeared in front of him. Next
In seconds, this super-high-quality car model suddenly turned into a robot, exactly like Transformers Optimus Prime. However, the Autobots logo on the chest of this Optimus Prime was no longer the Autobots logo, but the logo of Northern Engineering Tools.
At this time, a line of words appeared on the TV: "Northern Engineering Tools, create a global leading brand!"
The entire advertisement lasts for thirty seconds in total, but it is extremely stunning. It is absolutely a breath of fresh air in the domestic advertising industry today, and its quality far exceeds other corporate advertising plans.
The domestic advertising industry has been booming in the past few years, but the level has stagnated. The most impressive thing is "Whenever I see the oasis on the horizon, I will think of Oriental Qilova!" and "Yanwu, Yanwu, a dance.
Songs bring love."
The slogans of these advertisements are very good, at least they are catchy, but the content of the advertisements is as retarded as it is. The advertising plan for Northern Engineering Tools was designed by Liu Lang himself. Even though the advertisement only lasts for half a minute, in fact it is
It took a whole day to shoot, specifically for a worker to use different machine tools to build Optimus Prime.
The metallic texture is real throughout, and Transformers, a very popular IP image in China, is also inserted. This advertising model completely adopts the Internet marketing model of twenty years later. If we were in the Internet era now, the number of clicks on this video alone would be
It will be over a million.
This advertisement became popular all of a sudden. More than 20,000 knives were sold out as soon as they were put on the market. An additional 100,000 knives were ordered. The employees of Norinco immediately worked overtime. The workers looked at the continuous flow of products.
After being transported out of the factory, and thinking about the extra money that will soon be in my pocket, I feel so beautiful that I almost feel heaven-like.
Liu Lang didn't have to worry about the market work. Wang Zhendong and his people were doing it, and he took Sun Hu and Zhou Hu's "guards" on a plane to Moscow. His trip to the Soviet Union
here we go.
Zhou Hu took six people with him. Seven of them took off their military uniforms and changed their appearance completely into civilian clothes. Some of them even wore gold-rimmed glasses and carried leather bags purchased from foreign trade stores. They looked more like
They were businessmen. On the plane, these people were sitting everywhere, as if they didn't know each other.
Zhou Hu's "guard" consisted of ten people in total. Only seven of them took the plane. The remaining three did not take the plane. The three of them got on the Sino-Soviet train from the capital to Moscow. It was not that they were airsick, but the three of them.
Armed with weapons, Du Huaiyi arrived in the Soviet Union first and took the lead for the group.
The plane flew directly to Moscow. After getting off the plane, Zhou Hu and Liu Langsun Hu walked together, with others following not far away. The group quickly walked out of the tarmac. There were three jeeps parked at the door, and the jeep doors were open.
, three people got out of the car, the two in front were Du Huaiyi and a Chinese, and the one in the back was a Russian, tall and muscular, and he looked like a ruthless character at first glance.