Before the emergence of Asia Mall, department store clerks all over the country were very good. Whether you could buy something depended on the other person's face. If they looked down on you, I'm sorry, the thing you bought didn't arrive, so in
In the 1980s, service staff in grocery stores and department stores were targets for others to fawn over, and there was no such thing as treating customers as gods.
The service method of Asia Asia Mall subverted the domestic concept, and many merchants followed suit. The domestic retail department store industry has entered a new era.
Many people in later generations think that this change in service methods is a sign of the arrival of the modern service industry. In fact, this is not the case at all. It should be said that the modern service industry is an inevitable product of the country's commodity enrichment, and "taking customers as God" is also an adaptation to modern times.
The service method that emerged from the development of the service industry was first used by Asia Mall, and it immediately made the people feel novel.
In the past, when there was a shortage of goods in the country, department stores became the only place for people to buy daily necessities and non-staple food. The waiters had the right to sell them to you, so these waiters were very good. Anyway, whether you want to buy it or not, it has nothing to do with me.
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However, in recent years, there have been more and more products, and many self-employed people have opened small shops. Even in Fucheng, there are dozens of private shops. In these small shops, you can buy cigarettes, wine, sugar, tea and other daily necessities, which has a great impact.
With the decline of state-owned department stores, people’s enthusiasm for department stores has
The popularity has also dropped a lot, and the people really can't stand the faces of the waiters, so they won't go to department stores to buy anything they can buy in canteens, and the turnover of department stores continues to decline.
, department stores began to suffer massive losses.
Asia Mall was born under this situation. The customer-oriented service concept made the people feel novel and comfortable. Then all department stores across the country followed suit, and the country's retail industry entered a new era.
Sheng Huahe imitated Asia Mall and rented an area of 8,000 square meters in Chinatown. The waiters were uniformly dressed. Most of them were girls in their twenties. Most of them were rural girls who were still working at home five or six years ago.
, but unwilling to accept the arrangement of fate, he came to the big city following the country's reform and opening up, and wanted to realize his dream here.
In fact, the entire country has begun an era of population transfer. Young people from backward areas are constantly moving to big cities. The capital, Shanghai, Shenzhen, Guangzhou and other big cities are their targets.
The most obvious one is Shenzhen City. In just ten years, it has grown from a small fishing village with only tens of thousands of people to a metropolis with a population of one million. More than 80% of the people are immigrants. This is unprecedented in Chinese history.
Common.
In addition, there is also a wave of people returning to their hometowns at the train stations in the capital at the end of each year. This is a precursor to the Spring Festival. In the future, there will be millions of foreigners entering the capital. More than 100 million people from the entire country will enter the city. During the Spring Festival, there will be several
Billions of people travel on various roads, railways and air routes. These people build high-rise buildings with their hands and create their own wealth with their wisdom.
This is indeed an era of struggle. Every ordinary person has his own dream. With these dreams in mind, they come to the city they long for, and then sway their sweat here. Many years later, some people realize their dreams, and some people also realize their dreams.
It didn't come true, but that doesn't mean they didn't succeed. They must have gained a lot during these passionate years.
Now these young people in their twenties are working hard for their dreams. In ten years, some of them will definitely be recognized by others, or become rich men, or find their favorite lover. In this era, as long as you
The hard work you put in will definitely pay off.
When Liu Lang, Shao Mingtao, Sun Hu and several staff members from Norinco entered Shenghuahe Department Store, several waiters came over immediately.
"Hello gentlemen, if you need anything, just let us know and we will serve you!"
"Well, we want to buy these things!"
Sun Hu handed the other party a page of paper.
The other party took it and was shocked when he saw it, Oh my God! There are so many!
This is the purchase order. Not to mention anything else, there are 20 boxes of Moutai wine alone. One box of six bottles is a full 120 bottles. A bottle of wine costs 110 yuan. The total is 13,200 yuan.
money.
One hundred sticks of Chinese cigarettes cost 100 yuan each, which is another 10,000 yuan. In addition, there are 300 bags of vacuum-packed roast duck in Quanjude, which cost 5 yuan and 80 cents each, which is nearly 2,000 yuan. There is also white rabbit milk.
Sugar, Tianjin sesame candy and fine fabrics are all shared by hundreds of people, which is at least more than 100,000 yuan by rough calculation.
The waiter didn't dare to make the decision and hurriedly told the foreman.
"Everyone, how do you get these things?"
the foreman asked.
"There are cars outside, just look for them for us."
"This...there are too many things. We have to take them from the warehouse. I need to tell the manager!"
The foreman no longer dared to make the decision.
"Then ask Sun Fengde to come out. Our time is precious."
Shao Mingtao suddenly spoke.
"Ah! Do you know our manager?"
"Hurry up, ask him to find the goods quickly, we will have something to do later!"
Shao Mingtao waved his hand, unwilling to talk nonsense to the other party.
There are hidden dragons and crouching tigers in the capital. Anyone may have a background behind him. The foreman did not dare to neglect and hurried to the office to find the manager.
Liu Lang shook his head slightly at the side. He didn't buy too many things, and ordinary people generally don't buy products like Moutai and Zhonghua Cigarettes. After all, they are expensive. Even if they are gifts, they will not easily buy such high-end tobacco and alcohol.
That is to say, people like Liu Lang who don't care about money buy in bulk.
Large shopping malls like this have a lot of goods in reserve. Normally, there will be no shortage of goods. Now that I only bought a little, the other party is at a loss. This shows that there are still problems in supply and the lack of the most basic knowledge in the retail industry.
Security issues.
In fact, large department stores will soon disappear from the stage of history. The Asia Mall in its previous life began to come to an end around 1994.
As the saying goes, "Things are booming, and then they are dying." Department stores that have just emerged are already here overnight.
While Asia Asia was expanding outwards, its internal management was in chaos. "Fake" shopping malls appeared from time to time in various places. Some of the veteran managers who had made a fortune in the past left and opened their own shopping malls.
The reason why they left is very simple. Asia Mall is essentially a state-owned enterprise. The general manager’s annual salary is 300,000 yuan. He can only take this money. As for the salaries of other management personnel, they are not much, only 50,000 to 60,000 yuan.
It is actually very easy to build a department store for even 10,000 or 20,000 yuan. Every city has one. It didn’t work before because of poor management. Now everyone is imitating Asia. There is no technical content and anyone can do it.
Department stores across the country have "recovered", and everyone is using the banner of "the customer is God". For a while, the people really had some sweet troubles, but this is also the last glory of large shopping malls. With the new business of supermarkets,
With the advent of new business formats, large shopping malls are gradually declining.
In 1995, Asia Asia opened Qiancun Department Store in Guangdong Province. Although there were many performances, there were only a few hundred people watching, and the popular scene of the year no longer existed.
Since 1998, Zhengzhou's "Sanqi Square" has no events that shocked the whole country. Instead, with the auction of the Asia Asia trademark, the restructuring of mall buildings, commercial buildings and other shopping malls, as well as the rise of Wal-Mart, Carrefour and foreign investment
The entry of commercial enterprises made the "Central Plains Business War" the commercial historical gene of this Central Plains city, and on this basis, emerging and prosperous commercial forms grew.
In 2000, Zhengzhou Asia's colorful shopping mall was purchased by a well-known real estate developer for 200 million yuan. This officially announced the demise of Zhengzhou's Asia Asia Mall, the most dazzling star in China's retail industry.
Countless large state-owned department stores across the country have also fallen.
They have either been transformed into private enterprises or become the history of a city. Only the older generation still remembers their past glory. No one born in the 1990s remembers these histories, and more shopping malls eventually became
Old buildings were torn down and rebuilt, and there was no trace of these buildings outside the buildings that were erected.
Liu Lang quietly recalled the history. Fucheng now has the first department store, the second department store, and the third department store. They are still open today, but as time goes by, they will also become history, and so will Shenghua and
Likewise, I am afraid it will be replaced by other businesses within two years. This is the progress of the times and the trend of history, and no one can stop it.