Chapter 1191 Pegging to the Chinese market can not be released
Liu Lang took the time to go to Chicago and watched an NBA game with David Stern and Knight. This was the first playoff game of the 1991-92 season, and the opponent was the Chicago Bulls.
With the Miami Heat.
David Stern is now very proud. NBA games are now fully formal. The popularity of the United States is also growing. The number of fans exceeds 20 million and is increasing day by day. It has a tendency to catch up with the North American Hockey League. However, with the
Rugby league cannot compare. This game is America's favorite, with over 100 million fans.
There are many reasons for the growing influence of the NBA, including Stern's effective management, vigorous official promotion, strong promotion by Nike, and the rise of the "God of Basketball" Jordan.
Two years ago, Liu Lang and Stern watched an NBA Eastern Conference Finals. The two teams were Chicago and the Pistons. As a result, Jordan fell in front of each other again, and the Pistons finally won the championship.
At that time, Stern was scratching his head. He hated the city of Detroit. They were a bunch of rude and unqualified industrial workers. He also hated the bad boys of the Pistons. They played too rough and resembled this city.
What he admires is elegance, just like Jordan. Because of Jordan, many young people fell in love with basketball, so they wanted to push Jordan to the altar, but this group of bad boys blocked Jordan's path to becoming a god.
Liu Lang had told Stern back then that next year, that is, the 1990-91 season, would be the moment when Jordan came to the altar. But Liu Langyan really caught his eye. In this year, Jordan defeated all his opponents.
He won his first championship without any bloodshed, and the god of basketball arrived.
Stern was surprised by Liu Lang's judgment. No, this was not judgment. It was the ability to predict the future.
After Jordan became the championship, the league started a "god-making" campaign. During this year, Jordan's fame reached its peak. Nike's "Airman" series sold five million pairs. Of course, Nike would not let Jordan go.
As a "great god", the two parties renegotiated the contract. Nike signed a five-year contract with the other party at a price of 10 million US dollars per year, and also gave the other party 5% of the shares of the "Flying Man" brand.
According to this contract, Jordan could earn two million US dollars in income from the "Flying Man" brand last year. This contract also firmly "tied" Jordan to Nike, and Jordan was quite satisfied.
In fact, in the previous life, the "Flying Man" brand was created by Jordan and Nike together. Jordan even played a greater role, so Jordan later owned more shares, at least 10% or more, and the brand later became independent.
Along with other Nike brands, it has become one of the most well-known brands of Nike. Even after Jordan retired, he still received more than 100 million U.S. dollars in dividends every year for many years. He didn't care about anything and just sat at home and counted money.
But he is not so "lucky" in this life. The "Flying Man" brand was designed by Liu Lang, and even the nickname was given by Liu Lang. This has nothing to do with Jordan's dime, so he was given 100% in the share allocation.
Five is not low anymore. Jordan is also very satisfied with this contract and feels that Nike has treated him well. Who would have thought that he got much more in his previous life than in this life, and he was also cheated by Liu Lang.
Jordan's reputation has reached its peak, and the NBA's ratings are also rising. Stern is very happy and satisfied with Nike's approach to win over Jordan. In addition, the NBA's influence in China is also expanding rapidly. He wants to imitate Liu Lang's book
The "Slam Dunk" cartoon held a similar high school basketball game in China to enhance the reputation of the NBA. He felt that it was necessary to discuss this matter with Liu Lang.
Of course Liu Lang agreed to the other party's proposal, and Knight actually had the same idea. Liu Lang had already promoted Nike sneakers in "Slam Dunk". At the same time, as the first American sneakers to enter the Chinese market, they also received official approval from China.
I admit it, but Nike shoes are a bit expensive. The lowest price in China is as high as more than 70 yuan. You must know that a pair of domestic rubber-soled sports shoes only costs 56 yuan, which is a full 14 to 5 times higher. Very few people
Can I buy such expensive shoes for my children?
The same is true for the NBA. In recent years, Stern has never thought about making money from China. In fact, in the past few years, the league has spent nearly one million US dollars in the Chinese market every year to build thousands of basketball courts for the mainland.
But this does not prevent the league and Nike from increasing investment in the mainland. The reason is simple. They are optimistic about China's future, not the present.
Knight and Stern came into contact with China too early. Knight came to China in the 1980s and built his own factory in Shenzhen. At that time, Nike was still a small company with an annual output value of only a few million US dollars.
The company can barely survive with low costs.
He still remembers that at that time, Shenzhen City was just a large open space, with few buildings over 20 meters high. The monthly salary for recruiting workers in Shenzhen City was less than 100 yuan.
Ten years have passed in the blink of an eye. What does the Shenzhen city look like now? There are high-rise buildings and companies everywhere. The per capita income has exceeded 5,000 yuan. In ten years, a modern city has appeared. What speed is this? It is unimaginable.
ah!
What’s even more frightening is that China’s development speed has not slowed down, but continues to accelerate. China’s economic growth tripled in the last decade. What about the next decade? Triple it? Or quadruple it?
Some American economists predict that China's per capita annual income will exceed one thousand US dollars in the next century. For people like Knight who know China very well, such predictions are inaccurate. Maybe the national average income will be like this
, but in big cities like the capital, Shanghai, Guangzhou and even Shenzhen, there are far more than these. It is much more than this. The per capita income may exceed two thousand US dollars. This level of income can completely afford the Nike brand.
consumption.
Also, the Chinese market is huge. The NBA currently only has 20 million fans in the United States, but this number is really common in China. Liu Lang's "Slam Dunk" comic book has sold tens of millions of copies.
Not counting pirated books, China's potential fans have probably already surpassed those in the United States. Once China's consumption level rises, there will undoubtedly be an astronomical number.
An outstanding entrepreneur focuses not only on the current market, but also on the future market, even the latter is more important than the former. Both Stern and Knight are such entrepreneurs, and their sights are set in five years.
In the future world situation, China will become a country that no one can ignore in five years. In ten years, it may become the world's largest consumer country. Who will give up such a market?