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Chapter 1345 BMW

When Shenghe Automobile Co., Ltd. was reorganizing, the German office of Norinco began to contact BMW, hoping that the two parties could cooperate in the automobile business. The relevant personnel of BMW were very polite and treated each other with courtesy, but...

I declined politely. The first time I said that the person in charge of the company was not at home. The second time I said I was in the United States for inspection. The third time I said I was going to an island country for inspection. The fourth time I went to China for inspection. It was not until the seventh time that they finally told the truth. We only talk to people from China.

When it comes to cooperation with state-owned enterprises, if you have no technology and no funds, what qualifications do you have to cooperate?

For more than two months, staff from Norinco's German office came to "harass" me every three or four days. Even though the Germans were very polite, they couldn't resist the persistent harassment and finally told the truth.

Now that you have made a big move, Liu Lang is no longer polite: tell BMW that Norinco Western Harvest part of the business of Luhua Automobile Co., Ltd.

This sentence is very useful. Now BMW's business, China Road, is the one that makes them the most angry. Not only has it not made any money since the acquisition four years ago, but it has also invested nearly 2 billion US dollars in it. Basically, it can be said that this

This merger and acquisition failed, and there seems to be no hope of turning around. Now BMW is also looking for a new buyer, hoping to get rid of this heavy burden.

Liu Lang found out what the other party was anxious about, but Norinco was still not enough to make BMW interested. How much does a small Chinese company have? You are not qualified to talk about cooperation with me.

Then Liu Lang went to Germany in person and called the other party in the name of Jimmy Liu, chairman of Shenghe Automobile Co., Ltd.

This time the other party reacted, not because the chairman of Shenghe Automobile Co., Ltd. came in person, but because of the name Jimmy Liu, which was too loud.

Liu Lang is only famous for his industrial knowledge in China. The Norinco Group he leads has become the benchmark for the country's manufacturing industry. In addition, some people in the entertainment industry also know that Liu Lang is the Jimmy Liu, but for the domestic entertainment industry, he can

When you catch up with Ye Jinsheng and Lin Guodong, you are astounded to the sky. The name Liu Lang is so unattainable that you can't even see it.

In China, he is "hidden in the market", but abroad, especially in the wealthy circles of developed countries, Jimmy Liu is really a household name. Who doesn't know Shengtang Company? Who doesn't know this genius in the investment circle? Who doesn't?

Know the world’s second richest man? Who doesn’t know the world’s youngest richest man?

It can be said that the name Jimmy Liu is well known among the wealthy circles in Western developed countries. He is a legendary figure.

Especially in Germany, many people have a favorable impression of Liu Lang. This favorable impression mainly comes from the concert a few years ago. Liu Lang specially wrote a song for Germany at the concert, that song, this song.

Sung in German, it immediately formed a popular trend in Germany, not only

In Germany, the song also ranked in the top five on the American Billboard and was hailed as a classic. Liu Lang's fame in Germany suddenly reached its peak, and he was called "the Chinese who knows the Germans best"

, even the German Ministry of Culture came forward to thank Liu Lang for promoting German culture.

So when Jimmy Liu appeared in front of BMW executives, these people were a little confused.

"What? Jimmy Liu, the chairman of Norinco Group? Which Jimmy Liu? Is he the chairman of Shengtang Company? How is that possible?"

Regardless of whether it might be possible or not, the senior management of BMW Company did not dare to neglect any more and immediately replied to the other party, inviting Liu Lang to come.

Munich, Germany, is the capital of the German state of Bavaria and the third largest city after Berlin and Hamburg. The manufacturing industry in this city is very developed, and the automobile manufacturing, machinery, and chemical industries all occupy an important position in Germany.

, and the German BMW company is located in the suburbs of Munich.

Needless to say, BMW is one of the most famous large companies in the world. Chinese people all have the dream of driving a Mercedes-Benz and riding a BMW. It can be said that Mercedes-Benz and BMW are the two most famous car brands in the world, symbolizing wealth and status. Of course,

, that is how Chinese people look at BMW cars. After all, these cars are expensive, but in the eyes of Germans, BMW cars are a guarantee of quality and a trustworthy company.

BMW is the Chinese translation. In fact, it is the transliteration of Bavaria Automobile Factory. The BMW logo means Bavarian Automobile Factory. The color and combination of the logo come from the state emblem of Bavaria, where BMW is located, and the Bavarian Automobile Factory is a historical symbol.

long.

The First World War ended in 1911. According to the provisions of the Treaty of Versailles, the manufacture of aircraft was prohibited in Germany, which severely hit the growing German NN industry. It also forced BMW to switch to manufacturing brakes for railways and began to develop motorcycles.

Engine used.

In 1920, the 215 engine designed by Martin Stroll became the first motorcycle engine produced by BMW. In 1923, Fritz designed the 32-type motorcycle with a displacement of 500, which was different from the

The factory's previous motorcycle products all used chain drive designs. The 32 was the first BMW motorcycle to use shaft drive. From that time on, the shaft drive design became one of the most well-known features of BMW motorcycles.

This design can still be seen on the factory's series of motorcycles today.

It was also on the 32nd that the blue and white checkered flag factory emblem representing the state of Bavaria was first used, and it is still used today. In 1929, motorcyclist Ernst Heiner rode a new BMW motorcycle with a displacement of 750

The car set a world record of 21,675 in Munich. After that, it continued to break the world speed record many times, including the most amazing record of 2,795 set in 1937.

The BMW 303, which debuted in 1933, is truly the most important and representative car. It created two traditions that BMW still maintains to this day. First, it was the first BMW to be equipped with an inline six-wheel drive.

Secondly, this model adopts the famous "double kidney" radiator grille shape on the front part of the car for the first time. Although this double kidney shape has been modified many times through successive generations, the basic shape

The tone has not changed to this day.

Liu Lang stood in front of this modern factory and was filled with emotion. This kind of company is what he has in mind. Even twenty years later, there will be no manufacturing company in the country that can compare with BMW, but Germany

But we have three world-class companies, Mercedes-Benz, BMW, and Volkswagen, not to mention the more famous Siemens, which is also extremely powerful.

"If you don't accept it, you are just a cow!"

This time, Liu Lang brought the company's management to Germany to visit the other party, keeping his attitude very low, because this cooperation must be successful. If it succeeds, Norinco's automobile business will develop better, and at least save money.

Five or six years.21


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