The form of promotion for the two Spider-Man movies has undergone a huge change, that is, it began to use the Internet. Within a month before the release, the official website played three promotional films in succession, namely English, German, and Latin versions. These three promotional films
The film has received over 200 million views in Europe.
This is the publicity method in the Internet era, which is more convenient and direct than previous publicity methods.
In fact, the reason why Marvel’s animated images have gone from unknown to household names in just ten years is because of the promotion of the Internet. In other words, animated images are more suitable for the communication method in the Internet era. From this aspect, comics
The images under Wei Company were born for the Internet. In the Internet era, only these "old and immortal" images can truly rejuvenate.
Of course, few people can realize this at this time, but even if they realize it, it is useless. Today's Marvel Company has been officially acquired by Shengtang Company.
At the acquisition ceremony, Liu Lang signed his name with Lawrence, the chairman of Marvel Company. From then on, Marvel became a subsidiary of Shengtang. It has the same status as Shengtang Music and Shengtang Pictures. For the time being, Lawrence is still the chairman.
Responsible for.
Liu Lang has already made plans. He will immediately find Feiqi and let him serve as the chairman of Marvel. Then he will control it from behind. Shengtang Company's dream of a market value of 100 billion US dollars will be realized in ten years.
At that time, Shengtang Company was the greatest entertainment company in the world, and no opponent could compare with it.
After the signing ceremony, Liu Lang delivered a speech on behalf of Shengtang Company.
"I am very happy to have reached an important cooperation with Marvel today. Looking back ten years from now, I believe everyone will find that the cooperation between Shengtang and Marvel is the beginning of an era, both for Shengtang and Marvel.
All have very important significance.
Of course, it is even more important for the American entertainment industry, because the superheroes in their hearts are about to come back, and they will once again become the idols of the American people under the leadership of Sheng Tang! We are about to start the journey of the Marvel world, and it is initially expected that in the future
We will build a grand Marvel universe at the rate of one movie per year for fifteen years, so everyone will wait and see!"
Liu Lang's speech announced the arrival of Marvel's huge i. Reporters on the scene immediately felt that this was big news. After all, many of Marvel's characters were once the most popular images in the United States. Even though their influence has ceased over the years,
But the foundation is still there, just like China's Sun Wukong and Pig Ring. Although these images don't often appear on TV, all Chinese people know them.
"Jimmy, you are saying that Shengtang Company has a clear plan for the development of future Marvel images, is that right?"
one reporter asked.
"Of course, Spider-Man's great success gives us confidence that we will continue to create more Marvel character movies!"
Liu Lang replied.
"Jimmy, as we all know, Marvel has too many characters and their relationships are very complicated. How to deal with the relationships between these characters?"
"We have already made detailed plans for this. We will first develop independent movies with several characters, such as the independent movie of Spider-Man that has been released now, and then continue to integrate these independent characters together, and finally build a
The huge Marvel world!”
"Jimmy, can you tell us who other characters besides Spider-Man are going to be filmed?"
"Haha, we are keeping this secret for now. Shengtang Company needs to finish filming the third part of Spider-Man first. After the filming of the third part is completed, we will announce the next stage of the plan. Of course, I can give you a range. The Hulk, the United States
Captain, Iron Man, etc., everyone can guess!"
"What about the X-Men and the Fantastic Four?"
a reporter immediately shouted.
"Ha, don't worry, everyone, we have all these things planned."
To be honest, all the Marvel images are now in my own hands, which is a good thing, but in terms of adaptation, it is very complicated.
In a previous life, Sony acquired the filming rights to Spider-Man in 1999 for a very low price of only US$7 million.
Tony Maguire's Spider-Man trilogy has grossed approximately $2.5 billion at the global box office.
Among so many superheroes, Spider-Man is the most profitable one.
But the biggest threat is Twentieth Century Fox.
Holding the film and television adaptation rights of two popular comics, Fantastic Four and X-Men, 20th Century Fox can be said to be the most prestigious among these film and television companies. As long as it appears in the comics "X-Men" and "Fantastic Four"
For the new characters, 20th Century Fox will automatically acquire the rights.
This kind of commercial advantage made Marvel next door cry. In 2014, Marvel's Broken Arms took advantage of the restart and axed the comic "Fantastic Four" that had been published for 50 years - I won't let you eat chicken.
I will close the chicken farm!
Universal Pictures obtained the copyright of the Hulk, but they invited a Chinese director Li An to shoot the film, but it ended up being sold to his grandma's house. Universal Pictures never dared to set foot in Marvel again.
Now that these characters are all in Marvel, how to integrate them is a big problem.
Liu Lang's idea is very simple, that is, do whatever you want to do. The first is to establish two different universes. One universe is the X-Men universe. According to the line of Fox in the previous life, it includes Wolverine,
The Professor and Magneto.
The second universe is the main line of Marvel. This is the easiest to shoot and is also the main direction.
The two universes can be integrated in the end. For example, if the Marvel main line ends with the Avengers, the ending of the last film can completely open a multiverse era, and then the two universes will intersect.
Even Liu Lang is imagining that the Transformers universe will be included in the Transformers universe at some stage in the future to create a "hodgepodge". Of course, the time is not ripe now and it will take at least fifteen or six years.
At this time, a reporter suddenly asked: "Jimmy, you said you have plans for Marvel's development in the next ten years. Does that mean you had this idea before Marvel was acquired by you?
In other words, you have wanted to acquire Marvel for a long time, right?"
This issue is a bit "sensitive", and the implication seems to be that Liu Lang is setting up a trap against Marvel.
Before Liu Lang could speak, the chairman of Marvel Company spoke.
"I want to explain that the cooperation between Marvel and Shengtang is completely legal and compliant. We have signed a series of agreements and handed them over to the exchange for everyone to check. In addition, for this acquisition, all of us
All shareholders agree, and we firmly believe that Tang San and Jimmy can lead Marvel to a new lease of life, so please don’t believe those unfounded rumors!”