It’s not surprising that Knight asked Liu Lang to advertise. Nike’s sales philosophy is to rely on famous athletes to create celebrity effects. In fact, this is also the consistent way of selling sportswear. This is true for foreign companies and the same is true for domestic companies.
The reason why Nike has become the world's number one sports equipment brand is because they have such a unique vision. They immediately chose the God of Basketball and firmly built a brand based on Jordan. In fact, this was also a bet.
It was Jordan's future achievements, and they bet on it.
However, it will take several years for Nike to cooperate with the God of Basketball. Now they are still in a period of hesitation and cannot find a future direction. After searching around, they found Liu Lang. In fact, this is also in line with their development strategy.
, just optimistic about Liu Lang’s future.
Of course Liu Lang's future is bright, but he will not continue to develop on the road of "athlete". Nike made the wrong mistake by looking for him, but...Liu Lang doesn't mind helping them a little now, but the other party also wants to
Pay some price.
"Mr. Knight, I went to the Olympics this time to meet two big figures. One is the President of the Olympic Committee, Mr. Samaranch, who personally awarded me the gold medal, and the other is the president of the American Professional Basketball League.
Mr. Stern, we had a great chat, oh, by the way, he even gave me his business card!"
Liu Lang took out the business card Stern gave him.
"…………!"
Knight was speechless on the spot. His connections now seemed to be much deeper than his!
"Although I am young, I actually like sports and wear good-looking clothes and shoes. However, our country's production capacity is limited and we do not have the ability to make good-looking and comfortable shoes. This time when I went to the United States, I actually did not
See what nice shoes and clothes!”
"That's right! Our company, Nike, can meet your requirements. Look, the shoes I'm wearing are our company's brand shoes. The style is very unique!"
The other person pointed to his feet.
The shoes on Knight's feet are naturally much more fashionable than those produced in China, but in Liu Lang's eyes, they all fall into the category of "native". He is a basketball enthusiast and has been a basketball fan since the mid-1990s.
Just look at the NBA, which has been "following" since the days of Jordan. The pursuit of these basketball superstars is no less than that of some star-chasers. Similarly, their equipment is also worn by basketball enthusiasts like Liu Lang.
A must-have for enthusiasts. Of course, Liu Lang's family is not rich and often cannot afford sneakers and clothes worth hundreds or thousands of dollars. But fortunately, the strong imitation ability of the Chinese people makes up for their regrets.
Those sneakers and jerseys that cost more than 100 yuan are at least as good as the original products in appearance. Rich people can afford the genuine series, and people like Liu Lang can also afford the imitation series.
From the first-generation Jordan series in the late 1980s to the ten-generation series in the 21st century, Liu Lang knew every design pattern clearly. Not only the Jordan series, but also the Kobe series, Ivory
Mori series, etc., Liu Lang knew all about the various superstar series that appeared before his college days. However, after working, his enthusiasm for basketball gradually faded, and Liu Lang stopped paying attention to these.
These design images are the capital for Liu Lang to negotiate with the other party.
"Haha, these shoes don't suit my taste either!"
Liu Lang smiled and shook his head.
Knight was stunned. This was the first time he heard someone say that his company's shoes were not good.
"So what kind of shoes do you like?"
Knight asked casually.
"You watch!"
Liu Lang carried a pen with him, then found a piece of paper nearby and started drawing. In less than a minute, he drew a shoe.
The image of this shoe is Liu Lang's favorite Iverson series. The whole body looks like a cheetah, symbolizing the player's rapid speed.
"Have you seen these shoes?"
Liu Lang asked with a smile.
"What? This...!"
Knight himself is a master of design, and he basically designs the company's shoes himself, but the shoes designed by Liu Lang are completely beyond his imagination.
"Shoes still have such a design? How is it possible?"
There is a beast-like atmosphere in the simplicity, and it really has the momentum of moving when it doesn't move, and thundering when it moves. He can't do this kind of design, and even all the masters in the sports industry today can't do this kind of design.
.
This unique, even "otherworldly" design concept immediately attracted Knight.
"Are you stupid again?"
Liu Lang was secretly amused. He had no choice but to make himself a time traveler.
After resurrecting his life, God gave Liu Lang a perfect mind and wisdom far beyond ordinary people. This was something he did not have in his previous life. Liu Lang hoped to use his wisdom to change the country.
At the same time, he also had an insight into the development of the world in the next thirty years. The progress of the times is like huge waves that cannot be controlled by one person, but he can use these huge waves to become a real trend-setter.
But there are some detailed things, Liu Lang can change them, such as Transformers; such as Jianlibao; such as Wan'an Company, etc. His ultra-era ideas can completely change the fate of these enterprises.
Change will happen, as long as you believe in me!
The same is true now. The design graphics of Nike's sports shoes for the next twenty or thirty years are all in his mind. It would be strange if he didn't "show off" them!
Of course, Liu Lang is not going to sell shoes. People from the federation should come to the capital for inspection soon. Once the procedures are completed, the electric furnace will be obtained. The improvement of stainless steel technology is just around the corner, but this is not Liu Lang's purpose.
The purpose is to introduce foreign technology to the maximum extent and use it for our own use, so as to improve the country's industrial level in the shortest possible time. This cannot be done in one or two years, five or six years. He will be busy by then.
Where does he have time to sell shoes with Nike?
But then again, ready-made business that makes him money is delivered to his door, and the money is so easy to make. Just like a patent like Transformers, he would be a fool not to make money. With money, he can at least buy some equipment.
.
Not surprisingly, Liu Lang's design concept that was beyond this era attracted Knight's attention.
"Liu Lang, can you give me this piece of paper?"
Knight asked, holding the paper Liu Lang scribbled on.
"I'll give it to you. Anyway, I can design hundreds of shoes like this!"
Liu Lang said calmly.
"Hundreds of kinds?"
Knight was stunned for a moment.
"What? It's very simple!"
Liu Lang picked up the pen and smeared it a few times, and a pair of Kobe Bryant II appeared on the paper.
"I'm going!"
The two shoe designs are completely different styles, but both give people strong sensory stimulation.