When he saw Knight again, he was in high spirits, without the gloomy face he had when negotiating with Lin Zequan half a year ago. The sensation caused by the new sneakers made him realize that cooperating with Liu Lang might be the wisest choice in his life.
"Mr. Knight, congratulations on our first sneaker gaining a foothold in the US market. I believe that our unique sneaker will continue to work hard. My 10% share is confirmed!"
"Haha, Liu Lang, we can't be proud. The design is the design and the market is the market. We have to wait until the new shoes are launched!"
Knight showed a cunning look.
"Mr. Liu, Chairman Knight is here to discuss some advertising matters with you. This is the advertising plan. Take a look!"
Lin Zequan now also holds 1% of Nike's shares, but this share was given to him by Liu Lang. He knows its future value clearly, so Liu Lang is his "master". Of course, this master is not one of his slaves.
He was the master of wealth, so he addressed himself as Mr. Liu to show that he was still the subordinate of the other party.
"Advertisement? Okay, let me take a look at this plan!"
Liu Lang took a planning document with the details of the advertisement.
The plan of the advertisement is very simple. Jordan is wearing this new shoe and is running on the basketball court, passing people, shooting, dunking and being unstoppable. However, Americans pursue perfection in the design of advertisements, and every picture is very beautiful.
.
“The picture is okay, but the design seems to be a little inconsistent with the distinctive main brand!”
Liu Lang looked at it briefly and said.
"Doesn't match? No, no, Liu Lang, the design of our shoes is unique! The appearance of shoes from other companies is incomparable with ours!"
Knight was fully involved in this design plan, so of course he disagreed when he heard the other party's comments.
"Of course the design of our shoes is different, and this advertisement also reflects the difference in the shape of the shoes, but the advertising creative itself is still the same, with nothing new!"
Liu Lang couldn't help but shake his head.
"Then...Liu Lang, what new plan do you have?"
Knight asked.
"Yes! I will provide you with a scene... it should be like this: the beginning of the picture is a group of people playing ball. These people are jumping shots and layups. Anyway, the defense is lax, the offense is slow and there is no passion, and the surrounding people are
The audience was also yawning, and the field looked lifeless. At this time, Jordan suddenly appeared on the sidelines, wearing this new sneaker. The whistle sounded, and the coach replaced Jordan on the field.
Then the scene in this game changed. The opponent's layup was slapped away by Jordan with a big hat, and then he flew up for a tomahawk dunk; the opponent's dribble was intercepted by Jordan just after halftime, and then he flew up for a folding back dunk;
The team member missed the shot, and the opponent was still waiting under the basket to grab the rebound, but all he saw was Jordan's back soaring into the sky and slamming the basketball into the basket...
In the last five seconds of the game, Jordan's side was trailing by two points. The opponent's players were guarding Jordan tightly to prevent the opponent from breaking into the basket. Jordan was holding the ball in singles outside the three-point line. At the last second, he accelerated and broke in, and the opponent caught up.
Defending, Jordan suddenly stopped, retreated one meter away from the three-point line and took a calm shot. The buzzer sounded and the ball went in. Jordan's side narrowly won by one point, and he spread his hands and said to the camera: This is what's different...
…!”
Knight and Lin Zequan were completely attracted by Liu Lang's vivid description, as if they were in the arena at this moment. As the story was finished, they both exclaimed in unison and let out a nervous sigh.
"Mr. Liu, this story is so good, so good. Its meaning is not a little bit higher than the original plan!"
Lin Zequan slapped his thigh and shouted.
"This...well, Liu, I have to say that you are really a genius, so let's follow your plan!"
Knight smiled bitterly and shook his head. You must know that they hired a well-known advertising company to make this plan. The design fee alone cost 50,000 US dollars. Who would have thought that Liu Lang would make changes after just one glance. The key is that they made the changes.
Great! This advertisement is simply more exciting than the shoes. I am afraid that it will immediately lead a new trend in the advertising industry once it is produced.
"What is this little guy thinking? His design is worthy of several teams, no, several teams are not as good as his design! If I had known this would happen, why not let him design in the first place, and there would still be something left.
Spend $50,000 on advertising."
Knight "sighed" secretly at the loss of fifty thousand dollars.
"Liu Lang, do you have any other novel ideas? Say them all, don't hide them!"
Knight said.
"Haha, don't be anxious, Mr. Knight. I have many ideas, but I can't say them now. Let's keep things going!"
Liu Lang shook his head and smiled.
Lin Zequan and Knight left happily with the new advertising plan. Lin Zequan was Liu Lang's plenipotentiary representative and an independent director of Nike. He had the right to participate in major matters of Nike. Liu Lang was also relieved to handle this matter.
Let the other person do it.
As soon as Knight left, Lin Guodong found Liu Lang.
The two hadn't seen each other for more than half a year. If the other party hadn't come to see Liu Lang, Liu Lang would have almost forgotten about Lin Guodong. However, Lin Guodong was completely different at this time. He was still high-spirited half a year ago, but now he seems to have lost his soul.
"Brother Lin, I heard that your products will be sold to the Shanghai stock market in the second half of the year. By the way, my advertisement seems not to have been played!"
Liu Lang recorded an advertisement for the other party, but I haven't seen it on TV for such a long time. I don't know what happened!
"Liu Lang, I'm sorry that your advertisement was not broadcast, but this is not my problem, but the problem of the head office. In fact, I am no longer the manager of China. This time I am here to say goodbye to you!
"
Lin Guodong sighed.
"Oh? Why? You opened up the domestic market for the Coke Company, so they should reward you greatly, right?"
Liu Lang was a little confused.
"It was my opening up the Chinese market that made the white people at the headquarters jealous. This market is too big. If it is done well, it will be comparable to the United States. They will not leave such a big cake to me.
!”
The other party sighed.
"Oh! I understand, you are of yellow race, and the United States is a society that respects white people, so naturally it will not give you this benefit!"
"That's right, it's just because of race, there's nothing we can do about it!"
Lin Guodong pretended to be helpless, but his eyes showed anger.
Lin Guodong has worked very hard in the past few years. Without his communication and coordination, even if China liberalizes its market, it will still take several years for the Coke Company to enter other cities. When it comes to dealing with interpersonal relationships among Chinese people, he is a Chinese who is comparable
Those foreigners are much stronger, but when he is already older
When he achieved success, the fruit was picked by people from the head office. Of course, the head office also recognized his contribution. He would also serve as the general manager of a big city when he returned to China, but these were not
What he wants! He just wants to expand the Chinese market. This is his own achievement.
He also fought, but the attitude of the headquarters was very resolute. In order to suppress him, he even directly canceled the advertisements that were going to be put on the market.
Now that the new general manager of China is about to take office, Lin Guodong has been notified to return to China immediately.
At this point, Lin Guodong was unable to do anything. He came to Liu Lang this time just to say goodbye.