"It's amazing that Transformers can be made into toys, and the design is so exquisite. It's amazing! It's amazing!"
Everyone is amazed.
"Liu, you designed this yourself?"
Lund asked.
"That's right, I fully own the property rights of these Transformers!"
"Hey, your team is too strong. If I give you a few more years, I'm afraid Marvel won't be your opponent. It's a pity that I don't have a team like yours."
Lund shook his head.
"Mr. Lund, what do you do?"
"I am a toy manufacturer, by the way, this is my business card!"
Lund took out a few business cards from his pocket and handed them to everyone.
"Dallas Toy Manufacturing Company!"
"Our factory can sell 70,000 sets of toys every year. It is somewhat famous in the Dallas area, but compared with everyone else, it is far behind and not worth mentioning!"
In front of Transformers, I'm afraid all model toys will pale in comparison.
"Mr. Lund, you are able to sell 70,000 sets of toy models in Dallas every year. This is already amazing. It shows that your sales channels are very wide. I think we can do business and you become our partner of Shengtang Culture.
I don’t know if it’s possible to become a Transformers dealer in Texas and get a portion of the reward for every Transformers model sold!”
Liu Lang suddenly proposed the decision to cooperate with the other party.
"What? What can you do?"
Lund O'Connor was taken aback.
"This company is mine. If I can't make the decision, who can?"
Liu Lang smiled.
"Of course I do, of course I do!"
For Lund O'Connor, it was a piece of cake at first.
"Mr. Lund, please don't be too happy. If we cooperate, I need to know something about your company..."
Let me introduce these gentlemen to you first. This is Jerry Lin, the general manager of our company. This is Sean Fire, the manufacturer of toy models of our company. This is Stephen Lin, the legal counsel of our company.
, My general manager will visit your company in two days. If our conditions are met, then we can discuss cooperation. As for how to distribute profits, you can discuss it with my manager and legal advisor."
"Okay, okay, no problem, no problem...!"
Lund felt that happiness came so suddenly that he didn't dare to fully confirm it.
He is indeed a toy manufacturer. He has a manufacturing factory in Texas with more than 50 people and an annual output of 60,000 to 70,000. These toys are not very creative, they are just pistols, cars, airplanes, cannons, and the like.
To be honest, the U.S. toy market is very vast. Relevant consulting companies make assessments every year. It is said that there is a market of two to three billion US dollars.
There are only a few types, the most famous ones are Barbie and Disney, as well as comic images from Marvel and DC. These are all patented and cannot be used casually.
There is a very broad toy market, but the above-mentioned companies occupy nearly half of the market, and the remaining half of the market is a competition between the big players.
Nearly a thousand small factories across the country are trying their best to get a piece of the pie. For example, Lund O'Connor's factory has an annual sales revenue of only about two million US dollars. After deducting costs, taxes and R&D expenses, there are still more than 20 dollars left.
10,000 would be good.
Although toys may not be eye-catching, the competition in the market is fierce. In addition to good quality, image design is also very important. What kind of design is good? This is a detailed analysis of specific matters.
For example, the most popular images of Disney are Mickey Mouse and Donald Duck. To be honest, there is nothing special about these two images. They are just a bit cute. But there are so many cute images out there, why are they the only two that are so popular all over the country?
Because Disney behind them is so powerful and has a huge foundation for decades of development. It can be said that as long as Disney fully promotes an image, this image will basically become popular. This is the image of the company behind it.
The second is to have storytelling. For example, two companies, Marvel and DC, have a group of designers with great imaginations. These people do one thing every day, which is to make up stories that are beyond human imagination. What?
An ordinary person becomes the Hulk when exposed to gamma rays, someone who is bitten by a spider becomes Spider-Man, and an alien outcast wandering the earth becomes Superman.
These storylines are eye-catching enough to make people remember some non-human beings who are neither humans nor ghosts.
Firstly, it has the background of a powerful company, and secondly, it has the backing of a story beyond human imagination. Only then can the brand attract people's attention. There is no other way.
Small companies need people, no one wants money, and in the end they can only live reluctantly. People eat meat, and they are satisfied if they can drink some soup.
When Lund first saw Transformers, he thought that the storyline was also beyond human imagination. Its imagination was no less than that of Marvel. In terms of comic books alone, it surpassed both Marvel and DC in many aspects.
company, and when he saw that such a complex image actually had a toy model, it was too "terrible". For a single design, there were too many "non-humans" that were "human or ghost".
Already.
It has a story and a unique design. It would be unforgivable if it didn't become popular!
So when Liu Lang said that he would give him the distribution rights of Transformers, he really felt so happy. This was giving him money for free!
Of course, Liu Lang is not here to bring warmth. Of course he knows the value of Transformers, but after all, this image has not yet fully opened the market. After all, the time is still short. Companies like Disney and Marvel have dozens of
After years of accumulation, it has nearly 100 million fans across the country. This era is not like the Internet era where one can become famous overnight. Even though the image of Transformers is refreshing, relying solely on comics and toys is still too slow.
If you want to increase the speed, it is better to adopt a new style of "franchising".
To put it bluntly, franchising is a method similar to "pyramid marketing" to continuously expand business. Even in the United States in 1986, it was still rare. Of course, Liu Lang is not a marketing expert. He just combined a very common marketing model thirty years later.
Got it now.
Lin Guodong on the side is an expert in marketing. His eyes lit up after hearing Liu Lang's suggestion. It can be said that this model is of no use to large companies like Disney and Marvel. After all, Americans don't know their brands.
But it is very suitable for a start-up company like Shengtang.
Although giving them the distribution rights of Transformers will result in a loss of some profits, it can also rely on those small companies to quickly become famous in the local market. Fame is the most important thing for Shengtang Company now.