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Chapter 502: Lucas' Dilemma

"Using Superman's red underwear to create a one-piece suit, Jimmy, you really described it perfectly!"

"Mr. Lucas, look at...!"

Liu Lang was not polite, picked up the pen and started drawing on the paper again, and ten minutes later a Mark 3 armor appeared.

This armor will be the main armor in "Iron Man 2" twenty years later. As a armor that will appear twenty years later, in this era, it will shine like the sun.

"Oh my God!"

God appeared in front of Lucas many times today. If the large spaceship designed by Liu Lang might have been something he had thought of before, then this Iron Man armor was completely improvised.

This suit of armor is so perfect that perhaps only God can design it.

"Those idiots at Marvel, the designs that hundreds of people have worked on for years are not as good as the designs that this little Jimmy came up with in a few seconds. We must keep a tight grip on such talents!"

Lucas began to think about it in his mind.

"Little Jimmy, I have an idea!"

Lucas spoke.

"Ideas? Mr. Lucas, I'm actually here to talk to you about animation production. You have some ideas first. Well, let's hear them!"

Liu Lang had vaguely guessed what the other party was thinking. If he was right, this was exactly what he was thinking. However, negotiation also required skills. Now all the initiative was in his own hands.

"Haha, the problem of animation production is not a problem...Okay, let me tell you my idea first. If you agree, then you can save the cost of production. My idea is that we can join forces and form a company together.

, your Shengtang's design and our special effects production are simply a match made in heaven. By then, I am confident that we will build our company into the best special effects production company in Hollywood and even the world in the future!"

Lucas said what was on his mind.

"Sure enough, this guy is tempted!"

Liu Lang secretly laughed. Why did he spend so much effort to draw so many design drawings? Isn't it just to let the other party realize his own value? The special effects company focuses most on design and production. When it comes to design, no one in the whole world is like him.

opponents, countless designs in the next thirty years

The design patterns are all in his mind. If he picks out any one, he can instantly defeat any design team in this era. Let alone Industrial Light and Magic, even Nike wants to cooperate with him? This is the value of design.

If the other party doesn't offer to cooperate with you, that would be a fool.

Liu Lang's goal was achieved, but how to cooperate still needs to be discussed.

"Oh, Mr. Lucas, although your company's special effects production is leading the world, but having said that, the world's current film development does not agree with you. Of course, in my mind, film special effects are the development trend of the film industry. In the past twenty years,

In the future you may become a top film and television company

, but similarly, by then you may have been eliminated by the market and acquired by other special effects companies. The market is like this, the winner takes all, and the loser is out. Even if your company is the founder of the special effects industry, it cannot escape the general trend of the market.

Mr. Lucas, are what I said correct?"

Lucas was speechless for a moment. If Industrial Light and Magic was very profitable now, then he would have a hundred words to say back. But the fact is that Industrial Light and Magic is in a very uncomfortable situation now, even though his Star Wars is a global success.

It achieved a box office of 700 million U.S. dollars. This box office was astonishing thirty years later, let alone the 1970s. It was far ahead of the revenue of other films.

But similarly, the cost of the Star Wars movie is also very high. The initial budget cost of 20th Century Fox was 8 million US dollars. This cost is already a large-scale production. But as the filming of the movie continues to deepen, the investment becomes more and more.

The cost soon exceeded the cost. At that time, many senior executives within the Fox company felt that the filming should be stopped immediately, otherwise they would suffer more and more losses. Fortunately, the chairman of the Fox company made it clear that the film should be filmed at all costs.

As a result, the total cost of the film reached an unprecedented US$20 million.

In the 1970s, the cost investment of 20 million US dollars was unprecedented. If this movie failed miserably, Fox would be severely damaged. Fortunately, the super special effects production and the unconstrained story are available to everyone.

We arrived at a future world that we had never seen before, and finally broke all records with a global box office of 700 million, making Fox a huge profit.

It was this big sale that made Lucas feel that film special effects was the future development trend of the film industry, so he made up his mind to set up a special effects company.

In fact, it was not only Lucas who realized this, but the film giants also realized this. Fox filmed the second part of Star Wars in 1981, and the cost exceeded 20 million US dollars.

But the box office performance was only 100 million US dollars. Of course, the return rate was five times

It's high enough, but it's not even the slightest bit worse than the first movie. What does this mean? It means that the audience is also tired of aesthetics. The first movie was so popular because no one had seen such special effects before.

In the second film, this sense of freshness was greatly weakened, and the box office naturally dropped accordingly.

Such a result is like a basin of cold water, reminding those giants and making them realize the uncertain factors of movie special effects, that is, the cost of such movies is too high, much higher than other movies. The cost of other types of movies is mostly in terms of the stars' remuneration, such as

The most popular film and television stars are paid about one to two million US dollars per movie.

If a popular superstar is invited to star, then the production cost of such a movie is about three to four million. Generally speaking, it is considered good if it can get a box office of about ten million. After all, having a popular superstar star in the movie is a guarantee of box office. Even if this

If the movie loses money and fails to meet expectations and even the cost is not recovered, the company can easily bear the loss of three to four million.

However, if a movie that costs 10 to 20 million loses money, the loss will be huge and may even put a company into financial crisis.

Every project produced by a large company like Fox must go through strict review, and all factors must be listed. The most important one is the risk investigation. If a movie is too risky, then even if the movie is

Even if it is possible to get huge returns, it will not be approved. Nowadays, movies with a lot of special effects are classified as too high-risk projects by many movie companies. Unless it is absolutely necessary, no film and television company will be willing to take the risk to invest in such a movie.

Already.

This is also the reason why Lucas has been so depressed in recent years. Even though he wrote the story of the latest episode of Star Wars, no one dared to invest. Of course, his Industrial Light and Magic will also have some small jobs, such as

Design a brand new inhuman image, etc. Three years ago, I collaborated with a good friend to create a new image of the other person.

A robot was designed for the movie, and he could barely survive with these designs, but the income from such a small job could not support a company. Fortunately, Lucas' Star Wars made 20 million US dollars.

Over the years, we have relied on resting on our laurels to survive until now, but one day our laurels will be exhausted. What will we do then?

Liu Lang obviously saw Lucas's predicament, but Lucas really couldn't explain it.


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