Liu Lang stamped his feet and shook off the fallen leaves on his feet. He had just put on these shoes today, and the Nike LOGO on the side of the shoes was particularly prominent.
This pair of shoes is the "Runner" designed by Liu Lang himself a few months ago. A month ago, Nike released its first "Runner" advertisement. As soon as the advertisement came out, it caused a wave of craze, not only because of the design style of the shoes. , what is more eye-catching is the creativity of the advertisement itself.
"Come, run with me!"
This advertising slogan once again became popular in the United States, and its influence is no less than the phrase "just do it" two months ago.
However, after the advertisement, there was no sound of the new shoes being launched, which was enough to whet everyone's appetite. A large number of people went to Nike stores to reserve new shoes, as many as one million people in one month.
More than one million people! That’s more than one million pairs of shoes. This is still a reservation. The actual number is much larger than this. According to Nike’s statistics, the sales volume of this shoe will reach 200 within a month. Ten thousand pairs, in one year it should be able to exceed 10 million pairs. It would not be an exaggeration to call it a miracle.
It can be seen from Nike's stock price that after the release of this advertisement, Nike's stock price skyrocketed from the initial price of 2.5 US dollars to 3.7 US dollars per share in one month. Those stock analysts are predicting that if the product is launched, Nike's stock will exceed five dollars in a short time. The rapid momentum has given the stock market a little life after the stock market crash.
Liu Lang originally spent 10 million U.S. dollars to buy Nike's stock, and made another huge profit during the rise. Ten million dollars directly turned into 20 million dollars. Of course, Liu Lang would not These stocks were sold, but the annual dividends alone amounted to nearly one million. Lin Guodong, Sun Mingren and others also bought shares of Nike. Although they were not as wealthy as Liu Lang, they still made a profit of ten thousand or twenty thousand.
"Jimmy, don't move!"
Suddenly a voice came from behind Liu Lang. Liu Lang turned around and saw that it was a student named Peter. This person was a student from another major. But who at Stanford University didn't know Liu Lang?
"What's wrong?"
Liu Lang asked.
"This pair of shoes...could they be runners?"
The other party squatted on the ground and looked at it carefully.
"Yes, it's the runner!"
Liu Lang replied.
"How is that possible? Didn't Nike say it will take some time before they are released? How did you get a pair in advance?"
An advertisement for this shoe landed on major TV stations a month ago, attracting attention across the United States, but the shoes still have to wait for another month and a half. This is a marketing strategy to whet everyone's appetite. Nike's factory in China I have worked overtime for more than a month, but even so, I can only provide one million pairs when it comes to the market.
However, Knight was very careful. He specially customized a pair of shoes for Liu Lang. They all had the same appearance, but the word "1" was marked on the upper part of the shoes, which represented the first pair. This is the only one in the world. A numbered shoe was created in recognition of Liu Lang's creativity. He can also bear this honor. You must know that this shoe was proposed by him from the style design to the advertising creativity. Without him, this shoe would not exist.
The main color of the "Runner" shoe is blue and green. The upper is fishnet-shaped, the upper is white, and the sole is made of soft vinyl material. It is a material developed by Nike itself and has a good shock-absorbing effect.
Of course, this material is nothing new and can be made by other sneaker companies.
In addition to the attractive design of a good pair of sports shoes, quality is also essential. Nike has done a good job in this regard. When it was first established in the 1970s, it established a research and development department and hired several chemists.
Developing chemical materials, Nike was the first to propose the concept of air-cushion shoes in the previous life and used it in basketball shoes, which triggered a revolution in sports shoes. Liu Lang bought a pair that year. Of course, they were imitations.
, the price is much lower….
In the 1980s, the concept of air-cushioned shoes had not yet appeared. Normally, it would take seven or eight years to appear, and it would not appear until 1995. But in this life, there is a "cheating device" like Liu Lang, so there is no need to wait.
After such a long time, he planned to propose the concept of air-cushioned shoes in two years.
The attractive part of this pair of "runners" lies in the color matching and the use of fishnet uppers. Both are original creations of Nike. They are far superior to other sports shoes of the same era. Wearing them on the street is very conspicuous.
This is equivalent to the first appearance of bell-bottom pants on the streets of Fucheng in 1983, with a 100% return rate.
However, Liu Lang's "No. 1" pair was too small, so not many people noticed it. Now that Peter discovered it, he immediately screamed.
His shouting immediately attracted a few people, and they all exclaimed in surprise after seeing it.
Sun Hu, who was not far away from Liu Lang, was shocked with his broom. Why were several people squatting in front of Liu Lang and yelling? What was going on?
After several months of "sweeping the floor", Sun Hu has also changed a lot. After experiencing several "dangerous" incidents, he is no longer as sensitive as before. The so-called "dangerous" incident was when a group of students surrounded Liu Langbu.
He just stopped and looked at him. This kind of thing was common in Liu Lang's first month of entering Stanford University, but it became rare after that.
Liu Lang waved his hand to Sun Hu, who was not far away, telling him not to panic, and then said to the few people squatting in front of him.
"I bought this pair of shoes from China, and they haven't appeared in the United States yet."
Liu Lang made up a lie.
"What? Bought in China? How is that possible?"
"Nike's factory is located in China, so buying a pair of shoes is no problem!"
"Nike has gone too far. Why aren't such good shoes the first to be sold in this country? It's really unreasonable!"
Several people were very angry.
"Don't worry, they only bought a small amount in my country. As for why I can buy it, it's because Knight and I are friends... But don't worry, you will be able to buy it in a short time."
It’s a new runner, and Nike is planning to hold the “Runner” product launch event at Stanford University. By then, 5,000 pairs of shoes will be sold internally at a price that is 50% of the market price. I believe everyone will
It’s affordable!”
Knight has a special liking for his alma mater, and the launch of the first "Samsara" basketball shoe was held here.
"You know Mr. Knight? Are you telling the truth?"
"So there are still fake ones? In more than ten days, everyone will be able to buy this latest running shoe."
Liu Lang, as the major shareholder of Nike, certainly has this information.