After Stern came to power, he vigorously implemented reforms and achieved great results in just two years. His achievements obviously convinced many people. But for him, these achievements are just one aspect. What he actually wants to do most is to establish
I am absolutely in the NBA
The purpose of authority is to make those players and teams obedient, and then allow the league to develop according to his intentions. Liu Lang's sentence of "Those who follow me will prosper and those who go against me will perish" is a monologue deep in his heart. He himself
They didn't dare to express it, but now Liu Lang pointed it out.
Liu Lang knows Stern very well. You must know that he has been the president of the NBA for thirty years. During these thirty years, he was famous for his iron fist and built the NBA into the most valuable brand in the world.
One, but many people feel that the NBA has also lost the essence of sports and has completely become an entertainment blockbuster, full of routines.
Everyone can see that things like praising those superstars and suppressing some teams are all carried out according to Stern's intentions. Some people even use the term "NBA Czar" to describe him.
Liu Lang thinks there is nothing wrong with this, and he very much agrees with Stern's approach. If professional competitions are not linked to business, then this kind of sports competition will gradually be eliminated. The key is to see whether the two can be perfectly combined.
The NBA is an example of this kind of combination. On the other hand, the national football team is a failure of this kind of combination. There is business, but there is no profession. In the end, after spending a lot of money, it can only be a subpar team. This "pot" is
It's the managers who carry it.
What Liu Lang is doing now is to awaken the "desire" in Stern's heart. If you accept my opinion, you are my friend. If you don't adopt it, you are the enemy. This is a trick to ask for direction.
Stern was also very smart and understood what the other party meant after a moment.
"Liu, when this season is over, I will put forward these two suggestions you made. Maybe they can be passed!"
Stern narrowed his eyes and said softly.
"Mr. Stern, this is not my suggestion, but your suggestion. There is no mistake about this!"
"...Haha, yes, it's my suggestion...!"
A smile appeared on Stern's face.
Knight was "frightened" when he heard this. The two men seemed to be two tycoons who "played" the NBA league in an understatement.
Liu Lang's meaning is very obvious. He fully supports Stern's reform plan for the NBA. This is not only his personal idea, but also the idea of Nike. If Nike supports him, it will be easier for him to control the NBA.
Tern felt that Liu Lang was his soulmate.
Of course, Nike will also benefit from it, and both parties will be happy for their own purposes.
"Liu, China is the primary target for NBA development in the future, but now the sports leaders in your country don't recognize it. Can you help me? With your wisdom, you should be able to think of a good solution!"
Stern stopped treating Liu Lang as an outsider and took the initiative to ask him for advice.
"Well, in fact, the fundamental problem of our country is still the economic problem. Unless the economy is improved, everything is out of the question. In addition, in terms of concepts, the leaders still have some prejudices against professionalism. These are caused by the general environment. I
I don’t have the ability to change, of course, I can make some efforts in my own way!”
Liu Lang thought for a while and said.
"What can I do?"
Stern asked.
"It's actually very simple. I can publish books about basketball in China, such as comics, so that young people can understand what real basketball is. This is to lay a solid foundation for basketball to be deeply rooted in people's hearts in the future and to cultivate a group of fans for the future.
In the future, if the general environment allows it, everything will be done with twice the result with half the effort!”
"Comic book?"
Stern was a little confused about Liu Lang's idea. How effective could comic books be?
"Don't underestimate comic books! For example, who in America doesn't know Marvel's Spider-Man? And DC's Superman, aren't they all comic books? By the way, there are also Transformers, these images are huge
If these images are made into movies in the future, they will attract a large number of fans without publicity at all. The same is true for basketball. First, through the gradual influence of culture, the impact may not be worse than using traditional business methods!"
"Then... let's give it a try!"
Stern nodded. He also knew the domestic situation in China. Liu Lang's method of providing free publicity and providing video tapes could be tried, but it was still difficult for the NBA to fully enter. It was also possible to try the comic strategy Liu Lang proposed.
At least it's better than doing nothing.
Liu Lang came up with the comic method as an impromptu idea. He had already thought about what comic to make. It was the "Slam Dunk" that was popular all over the world in his previous life. It goes without saying how much influence this comic had on China. Anyway, in the 1990s
Almost all young people in that era were obsessed with it. This comic was serialized in the island country in the early 1990s. It is now 1986. The author probably didn't have any ideas yet, so he just picked it up for his own use.
Liu Lang is not just promoting the NBA. "Slam Dunk" is actually a passionate basketball comic that can make young people deeply fall in love with the sport of basketball, and then cultivate a large number of Chinese basketball players, which is also good for the country.
, of course, the characters in it must be changed, they cannot use the names of islanders, they must all be changed to Chinese, and the team must be based on reality, so that this work can become a Chinese caricature.
After talking about these things, everyone started to watch the game again. The Bulls and Knicks were inextricably matched, and the winner was not decided until the last minute. In the end, the Knicks defeated the Bulls 89 to 87, and the score was very low.
, but Jordan still scored 32 points. His average score this year has reached 37 points. Winning the scoring champion at the end of the season is not a problem. This is the first time Jordan has become the league's scoring champion, and in the following ten years
He won the scoring title ten times in total, which is unprecedented and almost unprecedented.
However, although Jordan is super strong, the others are really not good enough. He will at least make the playoffs this year. Next year, the second-in-command Pippen will join him, and coach Jackson will also arrive. This will form the Bulls dynasty.
Team.
At the end of the game, Liu Lang also said goodbye to Stern. He would stay in New York for the night and rush back to Los Angeles early tomorrow morning.
"Liu, it's very interesting to chat with you. You can come to see me in New York. I'm always welcome!"
"Okay, I will ask Mr. Stern for advice when I have nothing to do. I hope the NBA will get better and better, and I hope our cooperation will last forever!"
Liu Lang shook hands with the other party. There were two media outlets nearby who couldn't help but take pictures. They were wondering how the NBA president could be so close to a child. Could it be that the other party was the child of a wealthy businessman? Could it be that Stern was there again?