Chapter 675 The first generation of private entrepreneurs
Nowadays, there are actually very few real entrepreneurs. There are no more than 100 people in the country. For example, Sun Mingfan, whose "Gemei Air Conditioning Factory" has become the best private enterprise in the country, has sold more than 5,000 units in six months.
, Sun Mingfan's personal wealth should be more than 10 million yuan, of course, Liu Lang also has a large number of shares.
In addition, there is Li Jingtian. His sports drink Jianlibao is also developing rapidly. Last year, sales exceeded 30 million yuan, becoming the number one national beverage brand. Li Jingtian is almost obsessed with advertising and has found many world champions to do it for him.
Advertisements, such as the "Prince of Gymnastics" and the "iron" Chinese women's volleyball team
"Hangtou". Li Jingtian also wanted Liu Lang to advertise last year, but at that time Liu Lang was in the United States and it was inconvenient to go back. In addition, Liu Lang's influence among the domestic people at this time was much worse than in previous years. As the so-called "kingdom generation"
Talented people emerge, and a new generation replaces the old ones." Liu Lang has now become a "passed-up star."
However, Liu Lang still made some suggestions to Li Jingtian. The first thing is to focus on product quality. The brand Jianlibao is very popular. Even domestically, it is better than Coca-Cola in some aspects. This can be seen in the previous life.
, even though the brand Jianlibao is in 96
It gradually declined in 2000 due to property rights issues, but until ten years later many people still miss this brand. After all, it is the first national brand that can compete with big foreign brands such as Coca-Cola, and strong national sentiments always run through it.
, so this brand must be maintained.
Another suggestion is publicity. No matter how good the quality is, it must be publicized. Especially in this era when China's advertising industry is not yet developed, take advantage of the market emptiness to promote your brand first. In fact, Jianlibao has already done this again.
, the drinks that can be seen on TV now
The three companies that are most active in product advertising are Coca-Cola, Pepsi-Cola and Jianlibao. The two Coca-Cola companies focus on popular culture, while Jianlibao focuses on national brands and sports vitality. This is also
The position Liu Lang gave him at the beginning.
But this was not enough. Liu Lang gave Li Jingtian an idea, which was to let him promote his brand more in third- and fourth-tier cities. Liu Lang also gave him suggestions on how to promote his brand, such as hiring local publicists to go to the countryside to promote.
Painting advertising slogans on the floor of the room, etc. This method is very important to a company like Coca-Cola.
It is simply an insult to companies, but in China it is definitely a method of getting twice the result with half the effort. It is similar to the strategy of "rural areas surrounding cities". In the previous life in the 1990s, many companies used similar promotional methods, which resulted in the loss of products.
Crazy sales growth is the most effective way to capture the market.
Li Jingtian was also very obedient and immediately took action. In just half a year, thousands of people were deployed in the vast countryside. In his words, he wanted to plunge the Coke Company into "the vast ocean of the Chinese People's War."
Liu Lang feels that as long as Jianlibao does not encounter strategic problems, it may not be able to catch up with Coke in the future, but it may reach the scale of Red Bull. It is good to have reached this point.
In addition to the above two companies, Lu Guanjun's Wanxiang Group is the company Liu Lang is most concerned about. Wanxiang Group and Huaxia Industry have signed a cooperation agreement. Many technologies are provided to them by Huaxia Industry. At the same time, Wanxiang Group can also pass Huaxia Industry
Through industrial connections, he purchased some advanced foreign equipment. Wanxiang Company has made huge improvements in the past year or so. He bought two sets of foreign equipment alone and spent more than one million yuan. Of course, he did not have this
So much money, 200,000 was partly obtained from a loan, and the other 800,000 was lent to him by Liu Lang. Lu Guanjun felt a little sorry and proposed to let Liu Lang invest in Wanxiang Group. Liu Lang also agreed and took over 100 million of Wanxiang Group.
Twenty percent of the shares, he is not afraid that the money will be wasted, because in his previous life, Lu Guanjun built Wanxiang Group into the largest auto parts company in the country. In this life, he has better resources than in his previous life. I believe he will
Do better.
Generally speaking, the state's emphasis on private entrepreneurs should be much better now than in previous generations. Both Sun Mingfan and Li Jingtian have received honors from the state, such as the "May 1st Medal", "Model Worker", etc., which can't be hung on a wall.
Those private sector workers are basically at ease and will not worry about another state campaign to "take away the local tyrants and allocate their land".
Sun Mingfan, Li Jingtian and Lu Guanjun should be regarded as the first generation of entrepreneurs after China's reform and opening up, and they can be regarded as "setting the example" for future generations, but they may not become the so-called rich people because those real estate tycoons have not yet
Appear!
As the country's reform and opening up continues to deepen, the attractiveness of cities will become more and more important, especially the capital. Metropolises like Shanghai are attracting people from all over the country like black holes. Large-scale urbanization will also follow.
With its arrival, real estate developers came into being.
In fact, just four years ago, Liu Lang met Wang Lei when he first met Mu Xiaohu. His Wanshi Group was one of the earliest real estate companies in China. Later, Liu Lang also asked Mu Xiaohu about him.
, Wang Lei had already established the Wanshi Group in Shenzhen City, but at this time, the Wanshi Group was still engaged in diversified operations, including transportation, grain, real estate and other industries.
The wealth these people will earn in the future is not comparable to that of people like Sun Mingfan. Perhaps the price of a piece of their land can be compared to Sun Mingren's total sales volume in several years.
Liu Lang once made it clear that he would not go into the real estate business because he felt that the contribution of real estate to the country cannot be compared with that of industry. The two are not even on the same level. Industrial people rely more on feelings.
, not just to make money, they put in too much energy, and some even gave everything they had.
These entrepreneurs are the most hard-working people in the world. Their entrepreneurial experience is much more difficult than that of foreign entrepreneurs, because these people not only need super personal ability and perseverance, but also have to deal with some problems in China.
Antiquated system.
Unlike in the United States, setting up a company is the simplest thing and can be done in two days at most. But in China, even setting up a small store requires various procedures, which is terrifyingly cumbersome.
People like Sun Mingfan, Li Jingtian and Lu Guanjun all stood out through hard work, especially Sun Mingfan and Lu Guanjun who are engaged in industry. They work hard and work hard, but they get very little in return. At least they are far behind those real estate companies.
Just like the sentence Liu Lang heard in the Shanghai Stock Exchange: I committed evil in my previous life and only engaged in industry in this life. In some aspects, it makes sense.