Chapter 709 Gemei Air Conditioning to be developed abroad
Sun Mingfan and Chen Chunsheng complained to Liu Lang and asked him for help. Liu Lang frowned after hearing this.
He was also very disgusted with such useless inspections and symposiums. The success of "Gemei Air Conditioning Factory" was very simple. First, Sun Mingfan had the courage to buy a company that was on the verge of bankruptcy and to take on the responsibility of hundreds of workers.
Salary, not everyone can do this. In addition, with Chen Chunsheng's technology, Gemei air conditioners are of better quality than some foreign air conditioners, the price is cheaper, and they can be sold on the market. These two points have created today's
Gemei air conditioner, how do you learn these?
Some of the companies that come to inspect are here to learn with an open mind, but most of them are just following the trend. Do you dare to spend your own money to buy the company? Do you have the technology that you can use?
"Yes! This problem is very troublesome. Studying and studying is a good thing, but it is not good if it affects our normal operations. So, I will take the time to talk to Jiang Botao in the past two days and ask him to issue the report in the name of the ministry.
A document prohibits companies from visiting us casually. However, we cannot appear arrogant. We can pass another method
We can tell everyone about our successful experience in the form of a documentary, such as inviting a TV station to make a documentary for us. The name can be called "Courage and Technology are the Key to Success". We can film the growth process of our company and make it into a videotape and send it to other companies. This format
It’s clearer than our explanation, and it saves them having to come all the way!”
Liu Lang said to the two of them.
"Well, yes, Mr. Liu, you are still very active. I have had several contacts with the director of Capital TV. I will ask Capital TV to come over tomorrow and let them record it."
Sun Mingfan immediately agreed.
Several people came to the science and technology building of the air-conditioning factory. This was a scientific research center specially built for Chen Chunsheng. The only company in China that built scientific research buildings in the factory was the "Gemei Air Conditioning Factory", which was the first of its kind. Under the publicity of Chen Chunsheng and Sun Mingfan
Even ordinary workers believe that technology is the lifeblood of an air-conditioning factory, and Sun Mingfan also wrote the phrase "technological innovation, catching up with the world's first class" in the corporate culture. This phrase is everywhere in the slogans in the factory.
talk.
"Technology is the primary productive force. This sentence is life to Gemei. As long as we always maintain the spirit of innovation, we will always be invincible. Our Gemei air conditioning factory is not only to be the number one in China.
The brand needs to become a well-known brand in the world. We didn’t dare to think about it two years ago, but now I think it may not be possible, don’t you think?”
Liu Lang looked at the two of them and smiled.
"Mr. Liu, you are absolutely right. Two years ago, the Gemei Air Conditioning Factory was very poor. Two years later, our air conditioners have become the well-deserved number one brand in the country. Even the brands from island countries and the United States cannot compete with us. Next
In the next step, I plan to develop the market in Southeast Asia, where the temperature is hotter and the price of our products is cheaper, so it should be very good!"
Sun Mingfan said.
In more than two years, Sun Mingfan has become an outstanding entrepreneur, and the Gemei brand has also given him the confidence. Now Gemei air conditioners basically have no rivals in the domestic air conditioning market.
The annual output of Gemei air conditioners has approached 10,000 units, accounting for 40% of the country's air conditioner sales. The other 60% are foreign brands, such as Rili and Panasonic from the island country, York and Trane from the United States, and Philips from the Netherlands, etc.
Ten thousand air conditioners account for 40% of the country's total sales. This figure is a bit shabby, mainly because the people in the country are still very poor. A Gemei air conditioner costs nearly 3,000 yuan, which is equivalent to a year's salary of an employee.
No one will buy an air conditioner. If the weather is too hot, just buy an electric fan, which only costs one or two hundred yuan at most.
Those who buy Gemei air conditioners are enterprises and government agencies, while the main consumers of foreign brands of air conditioners are foreign companies and embassies and consulates. Naturally, they will not buy Chinese brands.
But as people's incomes get higher and higher, the sales of Gemei air conditioners will continue to grow. Liu Lang estimates that in the 1990s, the sales of Gemei air conditioners will have explosive growth, reaching hundreds of thousands or even millions every year.
It is also possible to sell more air conditioners. After all, China's population base is too large. A billion people are one-thousandth or tens of millions. Of course, there will definitely be other brands of air conditioners by then, but as the first national brand, Innate
It occupies a huge market advantage. As long as Gemei air conditioners continue to improve their quality, no one can shake its position.
Now Sun Mingfan is a little dissatisfied with the annual output of 10,000 units. Just like foreign development, island countries and South Korea have their own brands and Gemei cannot enter. He has chosen some countries in Southeast Asia, whose economies are better than China's.
, ordinary people can afford it, Gemei air conditioners are relatively cheap, and the quality is not bad. I believe they can make a difference.
"Brother Sun, I agree with you. You can develop outward with confidence. Our innate conditions are not bad, but the countries in Southeast Asia have unique cultures. If our brand wants to occupy the market, we must be closer to them in publicity.
Customs and design are also in line with their traditions. For example, we Chinese like red, but Southeast Asians may not like it. These are details, but sometimes details can determine success or failure. More work needs to be done in this area, such as hiring local people.
Making some adjustments to our product!”
Liu Lang put forward his own suggestions.
Marketing methods are also part of corporate management. Many companies obviously sell well in their own country, but cannot do so in other countries. This is because they ignore the cultural aspect. For example, many parts of the exterior design of Gemei air conditioners are red, which represents red in China.
It looks festive, but Southeast Asians may not like red. In some places, they may still be disgusted with red, so the color must be changed. This requires investigation of local customs.
"Yeah, Mr. Liu, you are right, I have to write it down!"
Sun Mingfan followed Liu Langyan's advice, and what Liu Lang said was very logical, so he immediately took out a small notebook and wrote it down.
"This is a genius idea, I must think about it carefully!"
Sun Mingfan almost worshiped Liu Lang.
"By the way, Brother Sun and Brother Chen, I went to Huaxia Industrial Technology this morning and saw that their office conditions were very bad. The workshop was like a steamer. I brought 30,000 yuan to buy ten air conditioners. You can find them tomorrow.
Send the car over and load it up for them!”
Mu Xiaohu followed Liu Lang and immediately went to the car to get a big leather bag. There were stacks of Tuan Tuan in the bag. They had withdrawn 30,000 yuan from the bank when they came.
When Sun Mingfan saw it, he waved his hands and stamped his feet.
"Mr. Liu! This won't work... Mr. Xiong and the others are too old-fashioned. I will send them air conditioners when summer comes, but Mr. Xiong won't do anything. I said this is free of charge, and this won't work either, he said.
The air conditioner doesn’t have a fan to cool it down, so they took the air conditioner we took away and brought it back to them tomorrow. We don’t dare to ask for the 30,000 yuan!”
"That's right, Mr. Liu, we are all a family. If a family asks for money, they will become outsiders. We can't take the money!"
Chen Chunsheng picked up the bag and stuffed it back into Mu Xiaohu's arms.
No matter what Liu Lang said, the two of them said nothing. In the end, Sun Mingfan almost cried.