As a businessman, Knight is also very "stingy", which can be seen from his attitude towards Jordan, but that is to outsiders.
Liu Lang's contribution to the company was clear to him. Three years ago, Nike was just a third-rate American sporting goods company with more than 200 employees and two factories. Its annual sales barely reached 10 million US dollars, comparable to Puma and Converse.
It was several times worse than that and was not on the same level at all. But three years later, Nike's sports shoes have become popular throughout the United States, leading sports fashion and having millions of young fans.
Liu Lang is the chief designer of Nike, but his role is not only to design fashionable styles, but also to bring Nike sports shoes to the NBA league and find Jordan as the spokesperson.
Although Knight is a little dissatisfied with Jordan's Lion Opening, he has to say that his opponent's skills are indeed outstanding, and his appeal to fans has been vaguely like that of the first player in the NBA. As long as he can win a series of personal honors, his
The influence can continue to expand, and it is possible to become the first person in the NBA, because this is how Stern planned it.
Nike has been privately cooperating with Stern to create a global strategy for NBA superstars. Liu Lang plays an important role in this strategy and must first develop the Chinese market.
It can be said that without Liu Lang, Nike would not be what it is today. Liu Lang's role in Nike's success is at least 80%. In Knight's heart, Liu Lang and Nike have long been a family, especially Liu Lang's relationship with Nike.
Knight didn't ask any questions about Nike's management at all. This was very good to Knight. If the other party interfered with Nike, he really didn't think he would be able to defeat the other party.
Liu Lang's contribution to Nike cannot be overestimated, even if he is given 20% of the shares. Knight came here this time to cash in the gambling contract in advance to show his trust in Liu Lang.
Liu Lang's name is on the contract, and he owns 10% of Nike's shares. Now Nike's market value is more than 200 million U.S. dollars. Liu Lang's worth in Nike is more than 20 million, and he gets annual dividends
Almost more than one million US dollars.
Liu Lang's net worth has long exceeded 100 million, but he has no cash in hand. A year ago, Liu Lang obtained 30 million U.S. dollars from the stock market. Except for the 10 million U.S. dollars to buy Industrial Light and Magic, most of the other money was spent
I invested in the stock market because at that time, the stock market in the United States plummeted and all stocks fell to the bottom. It was a good time to buy the bottom.
I bought Microsoft stock for $10 million, Intel stock for $10 million, and Nike stock for $5 million.
Microsoft and Intel suffered heavy losses in the stock market crash. Before the stock market crash, Microsoft was the new darling of the American technology community. It was incomparable to IBM and IBM. However, its market value was 600 million U.S. dollars. However, the stock market crash wiped out nearly half of its value.
With 200 million U.S. dollars, Liu Lang quickly bought the bottom and bought 10 million U.S. dollars.
The same was true for Intel. Their market value at that time was only about 200 million US dollars. They lost 20% of their market value in the stock market crash. Liu Lang spent 10 million to buy it and became the fourth largest shareholder of Intel.
.
These two investments made Liu Lang crazy. As the personal computer business continued to develop, the two companies increased rapidly in the next year. In just one year, their market value increased by an average of 60%.
, which means that Liu Lang’s twenty million US dollars has now become more than thirty million.
Of course, Wan'an's stock is growing very fast, but Wan'an's fundamentals are too big. Before the stock market crash, the market value was close to 4 billion U.S. dollars, and a year later it was almost 6 billion. However, the huge size makes
Its growth rate is still not as fast as Microsoft and Intel.
As for Nike, of course Liu Lang wants to invest, which is much better than the stock investor Warren Buffett in his previous life investing in Coca-Cola. Before the "Flying Man" series came out, Nike's market value was only over 20 million US dollars. Now, Nike
The market value of Nike has exceeded 200 million, and it has tripled in the past two years. It is the well-deserved number one in the stock market. In 30 years, Nike's market value will exceed 100 billion. This is a hugely profitable investment.
However, during this year, what attracted Liu Lang's most attention was computer-related stocks, because they have improved the fastest.
The Nasdaq index represents emerging technologies in the United States. Companies such as Intel, Microsoft, Apple, and Texas Instruments are all listed on Nasdaq, and Nike is also here. This is equivalent to China's small and medium-sized entrepreneurial version in more than ten years.
The conditions for listing are much lower than those on the New York Stock Exchange.
Before the stock market crash, the Nasdaq index, which had only been established for 20 years, had only more than 400 points. A stock market crash caused it to lose another 100 points. Based on this calculation, the average annual growth rate in the past 20 years was only 3%.
about.
But after the stock market crash, the Nasdaq index began to rise, especially driven by computer companies. It reached close to 500 points in one year, which means that the crazy era of Nasdaq in the United States has begun.
The Nasdaq era was extremely crazy. By 1999, the Nasdaq index reached its highest peak of more than 8,000 points. In other words, in eleven years, the Nasdaq skyrocketed by 16 points.
Times, it's like rocket speed.
In the past ten years, the first few years were led by those computer and chip companies, but these companies are physical companies after all. Relying on solid performance improvement, no matter how fast they are, they will not be outrageous. But in the mid-1990s, the Internet appeared.
All of a sudden Nasdaq is like a horse
There was no way to stop the wild horse, until it completely lost control and caused the collapse of Internet stocks. That was in 1999. The Nasdaq index fell from more than 8,000 points to more than 1,000 points in half a year.
Internet companies are dying without a burial place, and countless venture capital companies have gone bankrupt.
But for Liu Lang, Nasdaq is simply a free withdrawal bank, where there is a lot of money waiting for him to get it.
Of course, the Nasdaq era is still brewing, and it will take a few years to wait until the era of chaos arrives, but Liu Lang doesn't mind pushing it a little bit and making a little money on the way. This plan has to go to Wilson of Harvard University.
The professor discussed and discussed...
Liu Lang and Knight chatted for more than two hours, all about the promotion of new products. Most of the advertisements for Nike's products were planned by Liu Lang, and there was no need for those advertising companies at all. Last year's "Runner"
"The advertisement also won the "Oliver" award, the highest advertising award in the United States, which brought Nike another glory.
When it was dinner time, Nate, Liu Lang, and Sun Hu had a sumptuous Chinese dinner. Nate liked Chinese food very much, but the food cooked in those Chinese restaurants was still not as good as the food cooked by Liu Lang's mother.
After dinner, Knight left with a sigh of satisfaction, and then Liu Lang ran to his bedroom, while everyone else stayed in front of the TV to watch the latest "The Voice".
After breakfast the next day, Mo Lan and her brother Situ Tian came to the door.