In order to promote the NBA, Liu Lang included "Easter eggs" in "Slam Dunk". For example, the dream of one of the male protagonists, Liu Chuanfeng, is to go to the United States to play basketball. His idol is also Michael Jordan, and there is still a hanging on the wall at home.
There is a poster of Jordan flying and dunking in the air, and there are also traces of Nike sneakers. For example, the parents of a student at Capital High School are diplomats. The gift they gave their son was a pair of "Flyers" sneakers.
Wearing these shoes made it happen
He dunked for the first time in his life, which aroused the envious looks of his classmates. The Fucheng Experimental High School where the first protagonist Hanamichi is located had a friendly match with the opponent. Hanamichi, who had a somewhat "secondary" brain, caught the opponent's movements.
Shoes, you have to bring your own
He changed his green rubber shoes to someone else, but when someone refused to change, he would pull the other person's thigh and refuse to let go. In the end, the head coach of Fucheng Experimental High School promised him that as long as the experimental masters could get the top three in the Liaobei High School League, he would
Give Hanamichi a pair of the same sneakers.
These are all American elements, and readers have been subtly affected when they laugh. This is also what Stern wants to see.
Of course, the biggest role of this comic book is to make those young people fall in love with basketball. There is no statistics yet. If there is, you will find that in the past two months, many seventeen-year-olds have appeared on the basketball court in the capital factory.
Eight-year-old young people were all influenced by this book and fell in love with basketball.
Although Stern's trip to China did not achieve any substantive results, it was much better than the previous ones. The director of the national television station even offered to go to the United States to inspect the NBA and see what it was like there.
This is a good sign. At least it has attracted the attention of the other party. As long as they realize the excitement of NBA basketball games, they will inevitably introduce it. As soon as this hole is opened, Stern believes that it will not stop and will only open wider.
, until this market of hundreds of millions of young people is completely liberalized.
It can be said that Stern owes all this credit to Liu Lang. Without his "Slam Dunk", the director of the TV station would probably still be like the previous times and would not even meet him.
No one would have thought of using a comic book to help the NBA open up the Chinese market, but Liu Lang did it. This was just two months after "Slam Dunk" was sold. What will happen a year later? Wouldn't it be possible by then?
Are there millions of book fans? What about two years from now? Will it increase to tens of millions? They will all learn about the NBA through this book, and Stern’s blood is boiling just thinking about it.
At this time, Stern was wondering whether he should give Liu Lang an NBA Special Contribution Award to reward him for his huge contribution to the NBA. The impact of this contribution on the NBA is unimaginable. Maybe it will be given in the next
It can truly be reflected in the years.
For Stern, making such a big contribution to the NBA is to help him realize his deep-down dream, which is to make basketball the number one sport in the United States and make the NBA a company worth tens of billions of dollars.
Super Alliance, so Liu Lang's value in his eyes has soared like a rocket, and he even wants to give Liu Lang the title of vice president.
Of course, the title of vice president is all false, and Liu Lang is not surprised. He is a billionaire himself and has a huge influence in the entertainment industry. What Stern can do is vigorously promote the athletes signed by Nike.
, especially Jordan, Stern has even made Jordan the first person in the NBA, making him surpass Magic and Bird. This is a tacit understanding between the two parties. You help me promote basketball, and I will help you.
Make money, win-win for everyone.
Knight also "knows practical things" and immediately launched a national basketball promotion campaign, such as three-on-three basketball games, Nike Cup youth basketball games, etc., to attract more young people's attention to basketball. Nike's
A series of actions deeply touched Stern's mind, and the relationship between the two was as good as one person.
In Stern's eyes, the comic "Slam Dunk" has far-reaching significance for the NBA's influence in China. Perhaps in a few years, Chinese young people will turn their attention to the United States. Real NBA games are much more exciting than comics.
.
But looking at this comic from Liu Lang himself, promoting the NBA is just a sideshow. His purpose is to make those young people like basketball and sports. Why can’t China have such a large group of young people with a few world-class players?
What about basketball players? In his previous life, there was only one named Yao who was an NBA star. Perhaps this comic can arouse the dream of basketball among countless young people, and then devote themselves to this sport, and represent the country when they grow up.
International arena.
"By the way, Liu Lang, this "Slam Dunk" is only released in China. Why not bring it to the United States? I believe young people in the United States will also like it!"
Stern is a very smart person. He thinks that this comic will become a bestseller even if it is released in the United States.
"Now we have taken the island countries as the main direction of attack, and the United States has no plans for the time being!"
Liu Lang replied.
"Island country? Why choose where? They are not as rich as Americans!"
In the previous life, the sales of "Slam Dunk" in the United States were considered good, but the popularity was far less than that of island countries and China. The reason was cultural differences. After all, the cultural background of the comics was still Asian, and many dialogues were based on Chinese culture.
Basically, East Asians have no problem with it, but Americans don’t understand it.
"Cultural issues...you don't understand even after I tell you. In short, the island nation will obediently contribute to me Shengtang Company's sales of more than one billion US dollars, which will become the largest sales market outside our country!"
In the previous life, "Slam Dunk" sold 150 million copies in the island country in fifteen years, becoming the most popular comic series. The sales of 150 million copies exceeded 300 million US dollars, plus
The development of peripheral products, such as clothes, shoes, hats, and cartoons, must total more than one billion US dollars.
Now, as a sales and promotion agent, the Sun family has formed a team of ten people to go to the island country. They are discussing the publishing issue with the cultural department. It is expected to be finalized in February or March next year. At that time, Hanamichi will lead his team
The basketball team of Fucheng Experimental Middle School swept the entire island country.
Liu Lang and Stern watched a Christmas battle. After the end, Liu Lang returned to his home at Stanford. He was very relaxed these days. After all, he is a human being. Studying for a long time will still put him under a lot of pressure. Relaxation
After coming down, I felt that my whole body was very smooth, but this smooth mood disappeared on the third day after returning home, because Mu Xiaohu came, and with him was his "aunt" Mu Jingyi.