Chapter 789 The significance of 'Toy Story' to this era
In Liu Lang's previous life, the movie "Toy Story" came out in 1994. In this life, it was 1988. There was a six-year gap between the two. Can these six years make up for the technical gap?
In fact, the 3D animated film "Toy Story" in the previous life had no technical problems in the late 1980s. What really took time was the creative part of the film. It took nearly four years from script to production.
The final cost was as high as 20 million US dollars, and it achieved a global box office of 350 million US dollars, creating a miracle.
It took four years in the previous life, of which the script creation took more than a year. Even during the filming process, the script was constantly changed, but this life is different. The entire script was created by Liu Lang, and every detail was written
It was clear that there were almost no changes in the final draft, and it moved all the staff to tears. They felt that this was a masterpiece and no one could make any changes.
It took Liu Lang a week to write the script, and the time consumed was completely negligible. The subsequent plots can be completed step by step according to the script, which is more than a year shorter than in the previous life.
In addition, there is cooperation with Wanan Company, especially the computer expert Cheng Xian who switched jobs from Wanan Company to Shengtang Company. Even in his previous life, Steve Jobs was a computer genius, but his level may not be much higher than that of Cheng Xian, especially when it comes to pictures.
The advent of the processing software Photoshop finally allowed "Toy Story" to be released a full six years earlier than in its previous life.
After the first trailer was released, it immediately caused a huge sensation in the United States. Every movement of the animated characters in it has human characteristics, which is completely different from traditional cartoons. No one has ever seen such a cartoon.
One week after the trailer was released, the consulting department gave statistics. During this week, the trailer was viewed 10 million times, setting a record for a trailer. It was the only one that could surpass it in ten years.
Michael Jackson's "Thriller" music video.
The trailer of a cartoon has been viewed more than 10 million times in one week. This is really crazy. It is so crazy that it is unimaginable that if an advertisement is inserted in it, even if the advertising fee is as high as 10 million US dollars, it will be worth it.
Not to mention outsiders, even Shengtang Company found this result unbelievable. How could it be so high? Impossible!
Liu Lang didn't think it was anything. Even in the previous life of 1994, the significance of this movie was very huge. It can be said that it influenced a generation. Industrial Light and Magic and Steve Jobs also used this movie to
Since then, it has reached its peak, and Industrial Light and Magic has become the world's top film special effects factory, and subsequent films have continued to emerge.
, was later acquired by Disney for 13 billion U.S. dollars, which also laid the foundation for the Marvel movie world. Jobs also took this opportunity to appear in front of the world again, and was hired by Apple two years later.
Going back, everyone knows what happened in the future. Ten years later, the Apple mobile phone has become an epoch-making product.
You must know that it was six years later. At that time, computers were no longer a rare product in the United States. Nearly one million households had already used computers. However, in 1988, the penetration rate of computers was very low.
There are only over 10,000 computers in 100 million households. This is not a question of price, but a question of penetration rate.
In an era when computers were not yet popular, Industrial Light and Magic produced 3D computer special effects movies, which shocked ordinary people far more than six years later, so a viewing rate of 10 million a week is really nothing.
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Shengtang Company estimated the box office of this movie to be 250 million US dollars, but Liu Langju said that this greatly underestimated the box office of "Toy Story". In its previous life, it had a box office of 350 million US dollars. In this life, it is likely to exceed the box office.
In the previous life, reaching 400 million U.S. dollars should be no problem. Maybe we can try to reach 500 million U.S. dollars.
When Liu Lang suggested that the movie could reach 500 million US dollars, Lucas and everyone else were trembling. If others said this, they would never believe it. But if Liu Lang said this, then at least it would have
He is 90% sure that "Pulp Fiction" expects the global box office to reach 1.5 billion. Now, almost half a year has passed, and the U.S. box office has exceeded 80 million, and the overseas box office is 30 million, with a total box office of 1.1
billion, and the remaining 40 million is very promising to be achieved within half a year.
There is also "Die Hard", Liu Lang predicted that it will be 250 million. Now it has been released for a month and a half, and the U.S. box office has exceeded 40 million. Compared with "Pulp Fiction", 200 million is easily exceeded, 250 million
It is a high probability event.
The box office of the two movies is not much different from Liu Lang's prediction, which proves that Liu Lang's vision is far beyond ordinary people. Now he proposes that the box office of "Toy Story" will exceed 500 million, which is also a high probability event.
"Toy Story" did not have a screening, and the premiere was also held at the Metropolitan Cinema in New York. This was not the initiative of Santon Company, but the chairman of the Metropolitan Cinema in New York, Chuck Dolan, who went to Los Angeles to take the initiative.
Sponsorship was proposed, and of course the sponsorship fee was one million US dollars.
Chuck Dolan is a rich man in New York, with a net worth of US$500 million. He started in the real estate industry. Madison Square is now his family property, as well as the Metropolitan Cinema and two skyscrapers in New York City. It can be said that
He is an established rich man in New York.
This Chuck Dolan and Liu Lang know him, not that he knows him, but that he knows his son James Dolan. This guy is the future owner of the New York Knicks. He is worth billions of dollars, but the team he manages is terrible.
His team was in a mess, not only did the team perform poorly, but also had a bunch of bad contracts, and he became synonymous with being stupid and having too much money.
Of course, the Dolan family's strength is in real estate. With so many of its properties located in prosperous areas, the annual rent is astronomical, and playing basketball is just a side job.
Chuck Dolan spent half a million dollars to hold a premiere for the movie "Toy Story", which was the first of its kind for a movie premiere. Obviously, he valued the impact of the movie and it was worth it.
Take a gamble.
Although Los Angeles is the entertainment capital of the United States, New York is the capital of the world and the largest city in the United States. Its standards are still higher than Los Angeles. Dolan invited dozens of celebrities to the premiere. In addition to some
Many entertainment stars, as well as New York politicians, including senators, congressmen, and the mayor of New York City, five or six people came randomly, all of them were well-dressed and elegant. Chuck Dolan was chatting and laughing with these people.