Chapter 838 Basic industry does not need a sales department
In the era of planned economy, a company would not consider the market because their products were handed over to the state and then uniformly distributed by the state.
However, after the reform and opening up, a market economy was implemented, which mainly relies on the market to regulate goods. Especially now, not to mention private companies, many state-owned companies have also established sales departments. Their job is to travel across the country by car to find customers.
It’s impossible not to do this! The products of those private companies are no worse than theirs, and the prices are even lower. If you don’t take the initiative, your orders will be taken away by private companies.
So now the most popular department in a company is sales. Without sales staff running the market, your products really can’t be sold!
Now, Liu Lang actually proposed that the company does not need a sales department. What does this mean?
"Liu Lang, tell me your opinion!"
Bai Weiren asked directly, Liu Lang is a person with very high economic and academic abilities, so he must have a reason for saying so.
"Everyone must be wondering, the market economy is mainly about marketing and sales. Why should I remove the sales department of the enterprise? In fact, you have misunderstood. What I said is just to separate sales and production, and everyone should do their own thing. What's the point?
What are the benefits?
Let me give you an example. Nowadays, there are most private companies in the South. A factory is divided into several departments, including production department, sales department and management department. As for the R&D department, in fact, very few companies have it. Not every company is like "Ge".
Like the "American air-conditioning factory" that spends millions of dollars every year on research and development... Of course, even if they have a research and development department, which one of these departments is the most profitable? I
Let me tell you, it is the sales department, because they can sign contracts, and having a contract means there is income. Everyone in the factory depends on them for food, so generally speaking, the sales staff have the highest salary.
Darou treated the ordering party to meals and received the highest salary. At that time, the market demand was huge, and they would also be sought after by the ordering party. It was very likely that they would get some extra money, and their life would be much more comfortable.
This has a consequence: those who are exhausted and busy from morning to night get very little.
Have you ever thought about whether this model is correct? In a factory, especially a manufacturing factory, the most important thing is the sales staff. Shouldn't it be the scientific research and production staff?
"What Liu Lang said... there is some truth in it!"
Everyone sitting here nodded slightly. Yes, if a company wants to survive, the product is the most important. If there are no sales staff, it will sell less, but if the product is not good, there is a risk of being eliminated by the market.
"I somewhat understand what Liu Lang means. Nowadays, companies attach great importance to marketing, but they ignore R&D. The salary of R&D personnel is not as good as that of marketing personnel. In the long run, the enthusiasm of R&D personnel will be dampened. To solve this problem, we must give
Is it right to pay R&D personnel more to solve their worries?"
One minister thought he understood what Liu Lang meant.
"It's not just that...because it's not enough! The current manufacturing powerhouses are the United States and Germany, because they have complete industrialization systems. After nearly a hundred years of development, all manufacturing processes are very complete, and the categories are also extremely complete. The most
The important thing is that their meticulousness in manufacturing has been deeply rooted in their bones, and every bit is meticulously crafted. This is a kind of inheritance that takes time to accumulate.
However, in modern times, island countries have also begun to rise in manufacturing, and their attitude towards industry is worth learning from.
The island country began to focus on industrial development at the beginning of this century to accumulate strength for the war. However, it was defeated during World War II and most of the factories were smashed. At the end of World War II, the island country was in ruins, which was even worse than our country at that time. But they
It has risen so rapidly in just twenty years that it is unimaginable, why?”
First of all, their industrial talents have not been lost. Even if they lost the war, these people are still of a high level. This is similar to West Germany. As long as they have talents, they will rise sooner or later.
But there is another characteristic of the manufacturing companies in the island country, which is the unified sales method I mentioned just now. It is this unified sales method that allows them to revive industrial manufacturing in a very short period of time.
In the island country, all factories do not have any sales departments, and they are not even allowed to contact buyers. Once a manufacturing factory is found to be secretly selling, no matter how famous a factory you are, you will be severely punished, and serious consequences will result.
Bankruptcy.
As for sales? In fact, the guild comes forward to form a company, such as Pipe Products Co., Ltd., Screw Products Co., Ltd., etc. These companies are responsible for the sales of the products of their factories.
This method seems very clumsy, but it eliminates the problem that manufacturing factories have no time to pay attention to production problems because they care about sales problems. These factories only have scientific research units and production engineers. They are all technical personnel and do not understand sales. They can be focused on nothing.
, As for what products the market demands, the company will provide them with information, as long as they make products based on this information.
Just make the corresponding products. It is in this way that the island country's manufacturing industry recovered quickly after the war. In just twenty years, a large number of engineers and researchers were trained, and these people
There will be no loss, only more and more, so this method is a way to retain talents, and my industrial group will also adopt this method.
"So that's it...!"
After Liu Lang explained this, everyone finally understood and nodded their heads.
"I remembered that I visited the island country three years ago for inspection and visited many manufacturing plants. The parts produced by those factories were very exquisite and even amazing. I asked them about the prices of these parts, but there was no one.
The person told me that they asked us to find some company, so it seems that just like Liu Lang said, the factory does not dare to consider the issue of sales at all!"
Jiang Botao interjected.
Everyone was enlightened. It turned out that there were so many "ways" in the island country's manufacturing industry. If Liu Lang hadn't told them, they wouldn't have understood it at all.
Why does Liu Lang know so much detail? In fact, this is a secret of the island country's manufacturing industry. Few people abroad can understand the truth. He saw these insider stories through the Internet in his previous life. At that time, the country gradually began to pay attention to itself.
Many measures have been taken to develop the industry, and many experts have racked their brains. A Chinese working in the island country wrote an article about his experience working in the island country, which included a description of how the island people cultivate talents.
This article attracted great attention at that time, and the Chinese people discovered that the islanders did everything possible to make the engineering and technical personnel work with peace of mind, and even came up with tricks to make them "indifferent to the world".
The world is wonderful, but it has nothing to do with you, all you face is cold steel and machinery!"
The benefits of this are obvious. If you look at the manufacturing companies in the island country, many of them are small workshop-style enterprises with less than a hundred employees, and some have only a dozen or even a few employees.
It is such a "little-known" small business, but it is the "hidden champion" in many industries and possesses the world's leading technology.
It is they who have supported the development of manufacturing in island countries in obscurity.