Chapter 951 The Butterfly Effect Caused by 'Slam Dunk'
This time Liu Lang and Sun Hu came to the capital not to negotiate a contract, but to meet with an American guest at the invitation of the National Sports Administration. Which American guest? It was none other than NBA President David Stern.
That's right, Stern is visiting China again, and with him is Knight, the president of Nike.
In the blink of an eye, Liu Lang has left the United States for almost a year and a half, and he seems to have left the United States. However, Shengtang Company continues to grow. The "male god group" composed of four boys swept the European and American pop music circles, and bombarded everyone with three consecutive songs.
Big awards, and in less than a year, they became the number one boy band today.
The three singles sold a total of 18 million copies, and they have great stamina. There is no pressure to break through 20 million copies throughout the year. In addition, several other singers have released their own singles. Although they are not as charming as the four boys, they are still
Achieved very good sales, and there was no problem at all for the total record sales of Shengtang Company's singers to exceed 30 million copies this year.
The market value of Shengtang also exceeded US$7.7 billion in October, becoming the fourth entertainment giant after Sony Music, Universal Pictures, and Fox. Although many people think that the stock price of Shengtang is a bit too high,
There is no denying the achievements they have made in the past year. Those four young guys in their early twenties have made huge waves in the world's pop music circles, completely overshadowing Sony Music's Adese.
This year's Grammy Music Awards have not yet been held, but there is no doubt that the Santa Concert will be weak in winning the award, and this time its opponents cannot stop it, because Santa's company is no longer alone. Disney,
Metro-Goldwyn-Mayer and Santos have a cooperative relationship. The three companies jointly invested in a movie, which Lucas personally directed. It is now nearing completion.
It is true that there are no eternal enemies, only eternal interests. Now Shengtang Company has formed an alliance with interests, and no longer fights alone.
Shengtang has always been developing at a rapid pace. Many people in the industry have gradually understood that the core of Shengtang is Liu Lang. A song he writes will be among the top songs on the billboard, and a script will be a hit. How can you stop the other party?
?Now Liu Lang is missing, hiding in China and not knowing what to do anymore. Even Time Magazine cannot interview him again.
There are not many people who can find Liu Lang in the entire United States. The senior management of Shengtang has his phone number in Fucheng. Apart from these people, they are the two major shareholders of Nike.
Nike's market value just exceeded one billion U.S. dollars this year, but it's still not as good as Santa's. Knight is also helpless. He has been making sports equipment for more than 20 years, and it has grown rapidly in the past few years, selling millions every year.
A pair of basketball shoes, but in the end they still couldn't beat a company that was established less than five years ago. The key is that the chairman of Shengtang Company is still the third largest shareholder of Nike.
Of course, Knight is only grateful to Liu Lang. Without Liu Lang, his Nike company would probably still be a third-rate company in the United States, with a market value of more than 100 million US dollars.
The development of Nike has been equally strong in the two years since Liu Lang left the United States. This is due to the in-depth cooperation with the NBA. Needless to say, Jordan is now a highly recommended signature player in the league. As long as he can win the championship, he is well-deserved.
Jordan is the number one active player, and the shoes on his feet are naturally the number one brand.
, coupled with Nike's flag-raising for the NBA, it has established Nike youth training camps in many cities across the country and organized Nike basketball games. These actions have continuously expanded the influence of basketball and achieved great results. In the past two years, the ratings of NBA
It has increased significantly, tripling what it was when Stern first took office.
In the past two years, Nike has not been chasing Liu Lang every day to ask him to design sneakers. It only asks for Liu Lang's opinions when designing a certain flagship brand, and Liu Lang will provide the other party with several candidates. Not because of Liu Lang.
It's lazy, but Nike has formed a high-level design team, and this team has thoroughly understood Liu Lang's design concepts.
Well, at least Knight firmly believes that it was Liu Lang who created the surreal futuristic style of Nike shoes and led the revolution in the world's sports equipment. In fact, even without Liu Lang, Nike would still be in the 1980s.
In the late stage, they created their own sports brand style, but Liu Lang gave them a few years ahead of schedule, so normally Liu Lang would have taken advantage of Nike worth tens of billions of dollars, but in this world there is only Liu Lang.
Knowing this secret, Knight also regarded Liu Lang as the savior of Nike.
Not only did Knight regard Liu Lang as a savior, but Stern also had this idea, because he signed a cooperation agreement with China National Television at the beginning of the year, that is, China will broadcast a second program in the Golden Age at 8 o'clock every Thursday
To broadcast a 40-minute NBA basketball program and pay the NBA an annual copyright fee of 300,000 yuan, this was really a big surprise for Stern, and it even felt like he was overjoyed.
After talking with Chinese officials, I found out that this was Liu Lang's fault and the butterfly effect caused by Liu Lang's "Slam Dunk".
In "Slam Dunk", scenes of Jordan, Nike and American NBA basketball appear many times, depicting the NBA as the palace of world basketball and the paradise that all basketball players aspire to. This is called advertising placement.
The response caused by "Slam Dunk" in China exceeded Liu Lang's imagination, because the place names appearing in the comic are all real, such as Fucheng, the capital, Shanghai City, Shenzhen City, etc., without any changes, even
The names of some high schools also exist, such as Fucheng High School, Capital No. 4 Middle School, Shanghai No. 2 Middle School, etc.
In the comics, these high schools have basketball teams, and the country also implements a high school basketball league, which is held every year. The final winner will receive the highest honor and dominate the country. All high school basketball players strive for this highest honor.
In Liu Lang's imagination, basketball teams in these high schools would not exist. For example, Fucheng High School did not have a basketball team, but he still underestimated the foundation of high schools in big cities. For example, Capital No. 4 Middle School has long had a tradition of forming a basketball team, although there is no basketball team.
The so-called school team also has a school-level basketball team, and there are also some exchanges with other schools every year.
This caused trouble for Liu Lang, because the strength of the high school basketball team is set in the comics. Teams in big cities such as Capital City and Shanghai are first-class strength. For example, the basketball team of Capital No. 4 Middle School won the National High School Basketball Team for three consecutive years.
The league champion has achieved three consecutive championships and is a well-deserved champion. This setting naturally makes
Capital No. 4 Middle School is very happy, but other provinces and cities are not happy, such as the Experimental High School Basketball Team in Shanghai, the No. 1 Middle School Basketball Team in Chengdu, and the No. 5 Middle School Basketball Team in Chongqing. These high schools also have their own teams and consider themselves capable.
We are so powerful, will we be beaten by the Capital No. 4 Middle School Basketball Team? This is nonsense.