Chapter nine hundred and sixty seventh Sino-German win-win
China comes to visit West Germany's industry and wants to learn its technology, while the other side hopes to enter the Chinese market. Of course, the cooperation between West Germany and China has been very good over the years. World-class companies like Volkswagen have already invested in China.
The company built a factory and achieved great success. Last year alone, the joint venture's Santner sedan sold more than 50,000 units.
In addition to this car, there are other cars that are also very popular. Such large sales make other companies jealous.
The success of Volkswagen has allowed other companies to see business opportunities. Mercedes-Benz, BMW and other companies have also entered China. Although they have not yet studied the establishment of joint ventures, they have begun to set up sales companies. Now some people in the country have become wealthy.
Their vision is higher. The Santner with a price of 160,000 to 70,000 yuan can no longer meet their requirements. Only luxury cars like Mercedes-Benz and BMW with a price of at least 500,000 yuan or more can be considered by them.
Last year, more than two hundred Mercedes-Benz cars worth nearly one million yuan were sold in China. It may not seem like a lot, but this number will increase rapidly. The West German government predicts that there will be tens of thousands of millionaires and millionaires in China in the next five years.
Thousands of multi-millionaires have been born, and the consumption of these rich people alone is astronomical. Who wouldn't be greedy for such a huge market?
Big companies all want to succeed in China like Volkswagen, and so do small companies. An example of this is Andrews Company. They were originally a third-rate company, barely making ends meet. After cooperating with China, they sold nearly
Thousands of machine tools were installed, tens of millions of dollars were earned, and the company suddenly turned around.
Because those machine tools were low-end products and were about to be eliminated in the European market, many people at the time felt that the Andrews Company made its fortune by "selling junk", which was not in line with the Germans' pursuit of high quality, but they made money after all.
After making a lot of money, Chairman Andrew Jr. immediately hired engineers with high salaries to develop new products. These products have a broad market in Europe.
The result is that in just four years, Andrews Company has escaped the edge of bankruptcy. Although it is not yet a first-class enterprise, it has the shadow of a first-class enterprise. In another ten or eight years, Andrews Company may reach the level of Siemens and Los Angeles.
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The success of Andrews Company has inspired a group of small businesses. In Germany, a country with very strong industrial technology, competition is naturally very fierce. Not to mention super powerful companies like Volkswagen and Mercedes-Benz, they need money and people.
, with hundreds of patents alone, it has an absolute advantage in the market.
However, in a market where industrial products are extremely refined, even a company like Volkswagen cannot cover all parts and components. There are as many as hundreds of companies that cooperate with them. Some companies manufacture crankshafts for them, and some companies
When manufacturing gearboxes, even a small component is exclusively provided by one company.
The products of these enterprises are relatively simple, and the technical content is not too high. They only rely on some unique processes to obtain orders, which puts a lot of pressure on them, and they face the risk of being eliminated by other enterprises.
In this regard, German industry is hugely different from that of island countries. The industry of island countries is based on the Fengtian model, which means relying on a super strong company to form an industrial chain. Those manufacturing plants that serve Fengtian companies simply do not accept other manufacturers.
They only serve Fengtian. They place orders for whatever parts Fengtian needs. These companies can manufacture them anyway. This is more like an on-demand distribution.
There are good and bad aspects of the Fengtian model. The good thing is that it has formed a unique craftsman enterprise in the island country. Many companies have very few employees, even including factory directors, there are less than ten people. They put all their energy on the products. In the past few years,
Some Chinese companies visited island countries and found that their products are very good.
, wanted to buy some, but were politely rejected by the other party, because these companies have no sales department at all. If they want to buy products, they can only go to a company that specializes in sales. This prevents them from being distracted by sales and spending all their energy.
When it comes to research and development of products, it is almost crazy.
These companies are too sophisticated in their products, even to the extreme. It is companies like them that support the big companies in the island country.
However, there are many disadvantages to this. If large companies are unlucky, then these small companies are likely to be destroyed immediately.
German companies are different. They have independent operating rights and adopt a bidding method. If their technology is lagging behind, they will inevitably be replaced by other companies. Therefore, while they develop products, they also have to seek markets. If there is no domestic market, they will go there.
Looking for markets abroad, China is an unexplored continent.
Andrews Company was the first company to set foot on this continent, and as a result it achieved huge gains. It jumped from a half-dead company to a rising star in the manufacturing industry. There are hundreds of companies similar to it in Germany, and they also
They are all targeting China and want to dig for gold in this land.
The Minister of Industry came in person and brought domestic entrepreneurs with him. This is undoubtedly a good opportunity to showcase himself. Naturally, many German entrepreneurs will come. If they can get orders, they may become the next Andrew
Si company.
Jiang Botao already knew the arrangements for this banquet. Those German entrepreneurs were all here for him.
In recent years, the country has invested a lot in industry. Every year, more than one billion US dollars are invested in introducing technology and purchasing equipment. As the minister of the Ministry of Industry, he is the main person in charge of major projects. Many projects
It's all decided by him. In addition to visiting Germany this time, he also has tasks. For example, he went to Volkswagen to discuss the cooperation between Volkswagen and FAW.
In 1984, Volkswagen and Shanghai Municipality cooperated to form SAIC-Volkswagen. The main model was Santner. Now FAW will also cooperate with Volkswagen. If it succeeds, it will be FAW-Volkswagen. This will be another major event in the history of national automobile development.
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Of course, according to the national plan, establishing a joint venture is only the first step. In the future, the country must have its own automobile brand. Whether it is FAW or SAIC, they are quietly developing their own research and development. However, automobile technology is very complicated and cannot be mastered in a short time.
It is the overall improvement of the entire country's machinery industry, various zero
The matching of components and the improvement of machine tools are not just a matter for SAIC and FAW. They are shared by all machinery companies in the country. To comprehensively improve the level of the industry, the fastest way at this stage is to cooperate with developed countries.
Cooperate, learn other people's techniques and then digest them, and then improve quickly.