Chapter 160 Erjing Film and Television: Three Movies Shot Together
The success story of Canadian Canadian Clothing has been brought to the forefront as the reputation of the clothing brand has grown.
Almost everyone knows that this clothing brand with extremely poor sales was brought back to life because of the "star effect" produced by Li Youqing.
Therefore, as the behind-the-scenes controller of the entire successful case, Li Youqing has also been dubbed the "Business Genius Spokesperson". As a result, many brands that had been waiting on the sidelines couldn't help but began to contact them, hoping to reach new endorsement cooperation.
As for the annual endorsement fee of five million, it is automatically ignored, and the endorsement fees of some brands have even been raised.
One of the reasons for this is the current successful marketing case of Canadian Solar Norway, and more importantly, the brand company saw the potential commercial value of Li Youqing.
In other words, it is the commercial value of the man standing behind her.
If you have value, there will be no shortage of endorsements.
But for Jiangbei, he did not want to see such a situation.
"I'll settle for it as it comes. In fact, if you think about it, we haven't lost anything. The Canadian brand belongs to you, brother. When Xu Guoan gave me clothes this morning, he even said casually, "Canadian's brand these days"
Sales are exploding, with daily revenue exceeding 100 million."
Liangliang behaved calmly and comforted her brother.
"What do I need so much money for?" Jiang Bei glared at Liang Liang when he heard this, and said seriously: "The purpose of establishing the Erjing Group is to let you spend money to suppress your sister-in-law, but it doesn't let you make money to support her. How do you respond?
Has the position changed?"
"Then it can't help but what can I do..." Liangliang shrugged and replied a little helplessly.
When Jiang Bei heard this, he was a little speechless.
"But brother, don't worry. In fact, this may not be bad for our next plan." Seeing his silence, Liangliang thought he was autistic and quickly comforted him.
"What's the benefit?"
The original plan was to create a "cool character" for Li Youqing, but now he has become the savior of the brand, attracting major well-known brands to come to him for endorsements.
In this case, the previous plan was a complete failure. Apart from the inexplicable profit of a clothing brand company, what other benefits are there?
"Of course."
Liangliang picked a piece of dogtail grass and held it in his mouth. Looking at the clear lake in front of him and the students holding drawing boards to collect pictures, he said: "Canadian Solar Norway is already a holding subsidiary of Erjing Group. Now because of
As the subsidiary's brand value increases and its reputation increases, Erjing Group is also well-known in the industry, which brings visibility to the group and makes it easier for us to recruit new blood and cultivate talents."
"In addition, if Erjing Group wants to have the ability to dominate the entertainment industry, it must continue to invest funds. Now that Canadian Canadian Apparel has joined, it can provide us with a steady stream of operating funds."
"So, although this plan failed to make my sister-in-law lose her endorsement and let her take advantage of it, we actually didn't lose."
That is indeed not a loss. I got a clothing brand company for nothing, and it has completely established a foothold in the clothing market.
Not surprisingly, in the next few years, Canadian Canadian Clothing will have a good development and earn a lot of profits.
"Okay! Then pour money into the entertainment industry and weave a powerful network of influence to achieve the purpose of implicitly blocking your sister-in-law."
Jiangbei gritted his teeth and was quite angry.
"But brother, you'd better give me a few business books that can arouse popularity. It doesn't matter whether you make money or not. As long as it can enhance the reputation of the group, because this will make it easier for us to attract big-name celebrities to join." Liangliang suggested again.
A commercial script that caused a stir...
For the first time, several movies popped into his mind.
"No problem, I will give you the script in a few days, and you will be responsible for the comprehensive development of Erjing Film and Television, and find a way to become the dark force that dominates the entertainment industry."
In order to allow his wife to leave the entertainment industry, Jiang Bei finally decided to start attacking the entire entertainment industry.
"good!"
…
September is the most popular month for Canadian Clothing of Norway. In this month, Canadian Clothing of Norway achieved a revenue of 1.6 billion.
Excluding costs and cooperation shares, Canadian Solar Norway's net profit reached 700 million.
This value is destined not to be the end point.
In early October, Canadian Solar Norwegian Clothing, which received investment approval from Erjing, began to open 100 directly-operated stores across the country to create one-stop brand services.
With the opening of 100 direct-operated stores across the country, Canadian Solar Norway will completely occupy a certain share of the domestic clothing market and become a trustworthy brand in the eyes of the people.
Canadian Solar Norwegian Apparel will also provide Erjing Group with a steady stream of funds to invest in the construction of dark forces in the entertainment industry.
Of course, in addition to Canadian Canadian Clothing, the entire September and October are also the home of spokesperson Li Youqing.
Since single-handedly reversing the decline of the entire Canadian Clothing Company of Norway, Li Youqing's classic marketing techniques have been praised by industry insiders, and he has received many big-name endorsements.
In just two months, she received a total of nine brand endorsements and became the darling of the endorsement industry.
However, things are not all calm in the entertainment industry.
In early October, Erjing Film and Television announced that they would start filming three film and television dramas at the same time, with a total investment of up to 300 million yuan.
At this stage when the film market is just recovering, Erjing Film and Television's large-scale attack instantly caused a sensation in the entertainment industry.
Naturally, there was a lot of discussion due to the sensation, and investigations into this film and television company were conducted.
As a result of the investigation, it was discovered that Erjing Film and Television is actually affiliated with Erjing Group, which also owns a currently popular clothing brand company, Canadian Solar Norway.
Only then did everyone realize that it turned out that there were capital tycoons who had entered the entertainment industry market with a large amount of money and wanted to get a piece of the pie.
But for artists in the entertainment industry, it is a good thing for capital giants to enter the market, because they can have the opportunity to obtain more resources.
So when Erjing Film and Television announced a project to shoot three movies at the same time, artists and directors throughout the entertainment industry were trying to contact Erjing Film and Television, hoping to participate in or direct one of the films.
Obtaining resources is one thing, but more importantly, I want to catch the ferry of capital predators from Erjing Film and Television.
Faced with the influx of artists from the entertainment industry, Erjing Film and Television is naturally happy to see the success, and will sign those who can, and those who cannot sign also imply that there are still opportunities for cooperation, and the future can be expected.
After a week of turmoil, Erjing Film and Television's artists expanded in an instant, transforming from a new film and television company into a giant in the entertainment industry.
At the same time, Erjing Film and Television also announced the names of three movies that will be shot soon.