The next day, two films, "My College Days" and "Tiny Times," entered the first-day premiere nationwide.
As two movies that have been highly hyped since before the project was launched, they have whetted the appetite of movie fans during this period of time.
In addition, there are no popular domestic movies during this time period, so movie fans are focusing on these two movies.
This base is huge. Even if "My College Days" received negative news about its premiere before it was released, it could not stop a large number of movie fans from entering theaters to watch it.
In particular, Sanchuan Cinema and the other five major cinemas have used most of their cinemas to screen "My College Days" because of their rejection of "Tiny Times", forcing moviegoers to these cinemas to watch this movie.
.
As a result, the number of people watching the movie "My College Days" has increased wildly.
However, "Tiny Times" is not bad either, as it is a movie that almost crushed "My College Days" all the way.
Although "Tiny Times" was rejected by six major theater chains including Sanchuan Cinemas, its high popularity also made it the first choice for movie fans to watch movies in theaters.
So on the first day of release, the attendance rates of both movies were very high.
It's just that fans' evaluations after watching the two movies are somewhat the same.
"What the hell is in "My College Days"? It's so ugly."
"I went to see "My College Days" with my girlfriend today. I was almost confused the whole time. I didn't know what the director wanted to express."
""My College Days" can be booked as the worst movie of the year. Is it worthy of an investment of 70 million for a blind show?"
"I wonder if "Tiny Times" is for people to watch? A bunch of girls are moaning and groaning for no reason?"
"Some of the leading actors in "Tiny Times" look like students? They wear fancy clothes."
"A brief analysis of the entire story outline of "Little Times": the reason why college is fighting each other (it's a big deal)
Summary: Childish friendship, it’s good to have money, it’s good to have friends who have money, it’s good to have boyfriends who have money (you blame me for being poor?).”
"In "Tiny Times", only the music and scenes are good, and the narrative of the story is just like a running account. "
No film can escape the fate of negative reviews. One day after the film was released, the scores of the two films on Baihua Score, an authoritative Chinese film rating website, gradually emerged.
"My College Days" Baihua Rating: 4.7 (35245 people rated it)
"Little Times" Baihua Rating: 5.1 (30,210 people rated it)
The two sides are almost evenly matched, one is a low-quality film, and the other is barely a bad film.
There are even jokes on the Internet about "Twin Stars of the Bad Movie Era".
As the first day of the premiere ended, the box office results of the two movies were also released.
"My College Days" relied on a 40% screening rate to win the box office championship on that day, earning a box office of 45 million.
"Tiny Times" came second with a 20% screening rate, finishing second at the box office on that day, with a box office of 36 million.
The performance seems to be that "My College Days" has won, but judging from the double difference in film schedule and box office ratio between the two, the attendance rate of "My College Days" is worse than that of "Little Times".
And the difference is indeed quite large, the attendance rate is nearly doubled.
Capitalists put profit first, and in the face of data, major neutral theaters have begun to adjust their film schedules.
While the film schedules of Sanchuan and the other five major theaters remained unchanged, the film schedule of "My College Days" dropped to 30%.
"Tiny Times" took up 10% of the film schedules, making the final film schedules of the two "era films" consistent.
The adjustment of the film schedule also directly affects the box office trend of the movie the next day.
The second day of release.
The two movies continue to gain momentum.
In addition to online promotions, both parties also conducted offline roadshows to promote the film in four major municipalities in China.
By the end of the second day, the national movie box office closed at 120 million.
Among them, "Tiny Times" reported a single-day box office revenue of 52 million yuan.
"My College Days", which also had 30% of the scheduled films, suffered a box office failure. The single-day box office revenue was only 13 million, which was almost halved compared to the first day's box office.
The plummeting box office is not only caused by a decline in film schedules, but the quality of the films themselves is also a huge problem.
As a campus movie focusing on youthful memories, "My College Days" did not use its quality to retain any group of people.
Not only that, the film's rating on the official Baihua Rating website also dropped rapidly, from the original 4.7 points to 0.5 points in one day, leaving only 4.2 points.
4.2 points is infinitely close to the lower gear line.
The movie has only been released for two days. Judging from this decline, whether it can last until tomorrow is a question.
Because once a film falls below 4.0, it means it will be withdrawn from theaters.
If the movie is canceled, why should we talk about stealing the box office?
So when Qin Renshou saw that his movie's ratings were so low, he was very angry. He went crazy on the spot: "I thought about the movie hitting the streets, but I never thought that the movie's ratings would be so low! This still makes me angry.
How to operate?"
You can try to steal a movie's box office, but if the movie's rating is too low and it's forced to be downgraded, then you can't even steal it.
"I'm sorry Mr. Qin, I am willing to take full responsibility for the failure of this movie."
Ma Daoxue sincerely admitted his mistake and apologized, letting Qin Renshou handle it.
Take full responsibility?
Oh!
Qin Renshou responded with a sneer.
If the director could take full responsibility, he wouldn't have to yell incompetently here.
Speaking of which, the director is still rubbish. I will find time to block it later and feel discouraged.
After secretly deciding Ma Daoxue's future fate in the entertainment industry, Qin Renshou also began to think of ways to keep the movie's rating from being lowered below 4.0.
"Starting from tomorrow, some of the theaters under the Sanchuan Cinema Line will be booked out, the ticket stubs will be digested internally, and then used to score on the Baihua website to try to increase the movie rating as much as possible."
Qin Renshou's method is a conspiracy. He paid for the movie to get the ticket stub, and thus had the right to rate the movie.
This approach is rare in the Chinese entertainment industry, because it is a movie that is about to fall below the bottom line, so its box office will naturally not be very satisfactory.
At this time, you still have to brush up the ratings so that it can continue to be released. The expenditure and income in the middle will inevitably not be balanced, and the losses will only increase.
So in fact, very few bad movies would do this kind of thing to improve their ratings.
But "My College Years" is different.
First of all, Sanchuan Cinema doesn't care about the actual box office of this movie.
Secondly, the movie’s investors, producers, and distributors are all Sanchuan Cinemas, so the losses from this behavior can be minimized.
It's a good deal to spend the least amount of money and prevent the movie's ratings from falling below the bottom line.
"What about the box office?" the person in charge asked quietly.
Ratings can only prevent a movie from being forced to be released, but it cannot increase the box office of the movie.
Judging from today's box office and ratings, "My College Days" is destined to be a hit.
"Inform the other five major theater chains to start implementing the box office stealing plan tomorrow and give all the box office profits to them."
"What we want is to win this battle!"
Qin Renshou strategized, just like Zhuge Liang in this world.
…
"Brother, Sanchuan and the other five major cinemas hope to cooperate with our Erjing Film and Television to obtain the screening rights of the "Tiny Times" movie."
Sanchuan Cinema Line acted quickly. Since the movie was being released, six theater chains came to seek cooperation that night.
"Are they planning to steal the box office?" Jiang Bei asked, rubbing his chin.
Even though Qin Renshou was very secretive about this matter, because he had Ma Daoxue as a spy, he knew everything about the other party.
So not only did he steal the box office, but he also knew about the ratings.
"Yes, they should pretend to cooperate with us, and then manipulate their own theaters to steal the box office of our movies." Liangliang nodded and replied.
Stealing box office tickets is a particularly shameless act, and many theaters use this method to make profits.
There are also many ways to steal box office, but judging from the current situation of "My College Days", there is no doubt that they want to transfer the box office of "Tiny Times" to "My College Days".
"Let them steal it, but remember to get the evidence. Then let your sister-in-law be exposed and continue to increase the hatred between them."
Jiangbei has money, he doesn't care about this loss, achieving the ultimate goal is the most important thing.
"Okay!"
…
On the third day, as the six major theater chains accepted the movie "Tiny Times", the film's scheduling rate increased significantly, reaching 43%.
On the other hand, the film schedule rate of "My College Days" is still declining, with only 20% remaining.
The schedule of the two movies was reversed in just three days, which caught people off guard.
But what caught people even more off guard was the box office data on the third day.
On January 28, the national box office revenue was 130 million yuan.
Among them, "Tiny Times" continued to be the single-day box office champion with a single-day box office of 47 million.
In second place is "My College Days" with a single-day box office of 31 million.
After the box office data came out, countless people were shocked.
It's shocking that a movie with only a 4.2 rating can achieve negative box office growth while reducing its film schedule.
This is actually a bit unbelievable.
If the reverse growth of movie box office shocked everyone, then the reverse growth of movie ratings is a bit incredible.
On the third day after the movie was released, the number of people who rated "My College Days" exceeded 60,000. However, the rating did not drop as normal, but increased by 0.3.
Although the increase was only 0.3, it rarely happened in the entire history of Weilan TV dramas.
It's just that the negative growth in box office and ratings in history is the result of the excellent quality of the film and its accumulation.
Nowadays, the entire Internet of "My College Days" is complaining about the poor quality of the movie. Obviously, it does not meet this condition.
And about the reverse growth of box office and ratings, some people began to discuss it on the Internet.
"40 million on the first day, 13 million on the second day, and 31 million on the third day. I wonder if this is a roller coaster ride?"
"I seriously suspect that "My College Days" stole the box office. It's really disgusting."
"You won't believe it when I tell you. I went to the cinema yesterday to watch a movie and bought a ticket at the counter. I bought a ticket for "Little Times" and I was given a ticket stub for "My College Days"."
"Me too! I bought "The Old Man" directed by Zhao Guan, but what I got was a ticket stub for "My College Days", and it was handwritten!"
A wave of interest in "box office stealing" began to appear, but it was quickly dropped. Less than thirty minutes later, there was not even an article about box office stealing on the Internet.
It is obvious that the public relations of Sanchuan Cinema are controlling public opinion.
Only some netizens are still discussing this matter privately, but there are also many voices of opposition.
"The bad movie "Tiny Times" can get 47 million at the box office, why can't "My College Days"?"
Usually everyone falls into silence after this reason comes out.
Because like "My College Days", "Little Times" is also experiencing the experience of being criticized by the entire Internet.
The public relations of Sanchuan Cinema are causing trouble, and the movie itself does have a lot of criticisms.
However, the box office of the movie "Tiny Times" continues to hit new highs, and the phenomenon is also strange.
So there's really nothing wrong with using this reason to refute.
The battle for box office continues, with the national box office closing at 96.8 million on the fourth day.
"Tiny Times" experienced a slight decline and continued to rank first with a box office of 40 million.
"My College Days" continued to rise and remained the runner-up with 36 million.
However, starting from the fifth day, the box office changed. "Tiny Times", which had been ranked for three consecutive days, fell to second place, with only 25 million in revenue.
The box office of "My College Days" is still strong, and the single-day box office once again exceeded 40 million, regaining the single-day box office championship.
One week after the movie was released, the weekly box office figures for the two movies were released.
"My College Days" has a weekly box office of 210 million yuan.
"Tiny Times" has a weekly box office of 190 million yuan.
The former topped China's box office in the fourth week of January 2021.
"It's too much. They are blatantly stealing the box office!"
After a week of stealing box office, even though hot searches can be suppressed, it is impossible to hide it from interested people, let alone opponents.
Especially after Li Youqing learned that "Tiny Times" had stolen at least 80 million in box office in the past week by "My College Days", he became furious and complained about "Tiny Times".
"Malicious competition is indeed a bit excessive." Jiang Bei sat aside and nodded in agreement.
"I have found out the law. Stealing box office is an illegal act in China. If the amount is large, it will be classified as illegal." The gambling king didn't know where he got a pair of rimless glasses from, and added with a push.
"What's the use of breaking the law? They're still doing it anyway."
Xiao Nizi felt a little discouraged when she said this, and sighed: "Besides, Sister Sui Xi and Director Hai Dapang don't care about this matter at all."
"They are getting paid to make movies, so it doesn't matter." Jiang Bei replied casually.
"It doesn't matter? After all, it's the result of everyone's hard work!"
Li Youqing, who has enjoyed smooth sailing in the entertainment industry without any setbacks, still has simple thoughts.
"This time I stand with my sister-in-law. The fruits of labor should not be stolen by others." Liangliang said righteously.
"Yeah!"
It was rare to get approval from her sister-in-law, which made Li Youqing feel a little happy in her heart.
"So sister-in-law, come on, I support you."
"ah?"
Li Youqing was a little confused and asked stupidly: "Why do you support me?"
"Report them for stealing the box office!" Liangliang replied matter-of-factly.
"this……"
Xiao Nizi hesitated for a moment, without any anger as before, and became submissive.
"Afraid?"
Seeing this, Jiangbei asked.
"How is that possible! I just don't have evidence, so reporting like this will definitely be useless."
Li Youqing puffed up his chest and said calmly.
"Ding dong~"
Suddenly, a message alert sounded.
Li Youqing took out her mobile phone and opened it to check. It was a video of her high school classmate Ma Daoxue.
After five minutes, the video ends.
The room was quiet.
"It seems...there is evidence." Liangliang said softly.
"I..." Li Youqing looked up at Jiangbei with a troubled expression.
"How about letting me do it?" Jiang Bei thought for a while and asked.
No matter whether he does it or Li Youqing does it, the result will be the same. Who makes them husband and wife?
"Can you not send it..."
Li Youqing obviously flinched, and his whole body was expressing resistance.
"If you don't post it, how will you explain it to Erjing Film and Television if it leaks out?"
"Yeah, let's do it. You've already offended the Sanchuan Cinema Line anyway, are you afraid of giving him another stab?"