Chapter 5 Big-name Spokespersons You Can Get Without Money (1/2)
The King of Gamblers is always so disturbing, even if he is studying, he will be kicked out of the school frantically.
Of course, to be honest, Jiangbei can also understand the school's approach. After all, no one wants a hawker reselling clothes to appear in a school that teaches and educates people, right?
"Reselling clothes is a trivial matter. The reason the school gave me for expelling me was, 'I have seriously affected the worldview of other students and instilled in them the idea that gambling can make money.' See, isn't this funny? People win money.
It's my own business, what does it have to do with me, Zhang Jiuliang?"
The gambling king was not convinced when he mentioned this matter, and complained softly while clearing the desk in the study.
This sounds like there is nothing wrong with it, but in fact there is nothing wrong with it.
At least this theory is definitely feasible at Anseong Gambling King.
"Then you didn't explain it to the school?" Jiang Bei asked, rubbing his cheek.
"Explained! I told the school that we don't gamble, but we often do things like guessing the winner and treating guests to dinner. It's just that I am unlucky and always lose." Liangliang said this, and
He patted the table and said angrily: "But do you know how the school refuted me? They used conspiracy theories to say that I lost on purpose, in order to guide everyone to incorrect values."
Not to mention, although the words were a bit ridiculous, Jiang Bei felt that there was some truth in them.
Throughout the years of knowing Liangliang, this girl seems to have never won once.
No matter how bad luck is, people won’t be like this, right?
"Forget it, let's not talk about these sad things, I will start to concentrate on creating original paintings."
The sounds in the study gradually became quieter, and Liangliang seemed to be concentrating on completing the tasks assigned by the school as she said.
Jiang Bei sat on the sofa and looked at the time, then took out his notebook and began to work. For a while, the room was quiet, only the slight sound of the keyboard came to mind.
After an unknown amount of time, Li Youqing, dressed in a white shirt and black bell-bottom pants, came home with a stack of white A4 paper in her hand.
"Beibei, can you do me a favor?"
Li Youqing asked as he changed his shoes and walked towards the sofa.
"What are you busy with?" Jiang Bei raised his head and asked.
"I have obtained information about some domestic film and television dramas that are about to be filmed recently. Please help me screen them to see which ones are suitable for me to participate in, so that I can submit my resume."
Recently, the business of Erjing Film and Television has dropped sharply. Although Li Youqing still suspected that the company was targeting her, she was unable to provide evidence to prove it, so she could only settle for the next best thing and simply submit her resume to look for roles.
To be honest, this kind of behavior is a bit undervalued for Li Youqing's current status as a celebrity, but Xiao Nizi has a better mentality and doesn't have so many airs. As long as she has the resources, it doesn't hurt to take the initiative.
"It seems that there is a stipulation in the artist's contract that the company's artists cannot accept business privately, right?" Jiang Bei took the information and asked doubtfully.
Li Youqing nodded and replied: "Yes, but I have no intention of accepting business privately. If I can receive it, I will report it to the company."
"What if your company refuses? Wouldn't it be a waste of work?" Jiang Bei asked in a low voice.
Li Youqing asked in confusion: "I bring resources and profits to the company, why should the company refuse?"
"Well……"
There seems to be nothing wrong with this?
But that's not the problem at all.
Even if you find resources, the company is unlikely to agree.
However, Jiang Bei definitely couldn't say this. He could only look at the information in his hand and said reluctantly: "But I am also very busy here. The decoration of the hot pot restaurant is not going well. I am dealing with it."
"What's wrong with the decoration? Didn't I take care of it before? Everything has been completed, right?" What Li Youqing has heard most recently is about hot pot restaurants. Now he has developed a keen reaction and immediately frowned.
The wrinkles flew up.
Jiang Bei hesitated for a moment and explained: "Manager Huang told me that the decoration company may have deducted and over-reported the cost of decoration materials during the decoration process. Just like a faucet in the kitchen, the decoration company's quotation was as high as 5,500.
Yuan. In addition, the quotations for other items such as kitchen and bathroom supplies also exceeded the market price.”
"What? Five thousand five hundred yuan for a faucet? Inlaid with gold?" When Li Youqing heard this, his eyebrows straightened into an inverted figure, and his tone raised an octave.
"No, according to Manager Huang, everything purchased in the store must be much higher than the market price. If this continues, the budget of 400,000 yuan will definitely not be enough." Jiang Bei continued to 'stimulate'.
There is one extreme in the Jiangbei family, and that is the characters of Zhang Jiuliang and Li Youqing.
A man who regards money as his life.
One is that money is like dung.
One works hard to save money.
One tries his best to give money.
Therefore, if you want to continuously attract Li Youqing's attention, the best way is to make a fuss about money, such as a huge problem with decoration costs.
Sure enough, when she heard that the budget of 400,000 yuan was not enough to renovate this hot pot restaurant, Xiao Nizi immediately jumped up angrily and said sternly: "Are you kidding? The decoration cost of 400,000 yuan is not enough? Do you really think we are fools? Put the decoration company's
Bring me the quotation and make an appointment with the person in charge of the decoration company tomorrow. I want to talk to him personally."
"The quotation is here, I'm going to call the person in charge of the decoration company." Jiang Bei pushed the notebook in front of his wife, then picked up the pile of information and walked to the study.
"Liangliang, take the blame and use a paintbrush to make these materials more scribbled..." Before he finished speaking, Jiang Bei looked at Liangliang, who was lying on the desk and sleeping, and then looked at the messy paintings on it.
The thing fell into silence.
This damn gambling king, where is the serious work he promised to do?
…
Li Youqing's business ability is extremely strong, which can be seen from the fact that he was responsible for the anniversary celebration of the Erjing Group. After the meeting with the person in charge of the decoration company, Xiao Nizi used relevant evidence and a eloquent letter to directly tell the decoration company
Speechless, I suddenly recovered the extra cost of decoration.
However, perhaps because he put a lot of effort into the hot pot restaurant, Li Youqing did not quit after solving the loss of decoration materials, but continued to worry about the hot pot restaurant.
Not only that, she also took the initiative to find Jiangbei for discussion.
"Beibei, the decoration of the hot pot restaurant is almost completed, and Manager Huang's staff training is also in place. The next thing we have to consider is the opening. When do you plan to open it?"
"It's November 1st. Winter is coming, which is the most popular season for hot pot. We definitely can't miss it." Jiang Bei thought for a while and replied.
It is mid-September now, and there is still one and a half months until November 1st. Based on the current progress, it should be possible.
"November 1st is fine, but what about publicity?" Li You asked as he picked up the orange on the coffee table and peeled it.
Jiang Bei was stunned when he heard this and replied: "Just hand out a few flyers and get some flower baskets to put at the door."
When Li Youqing heard this, he shook his head immediately, handed him the peeled orange, and said, "How can this be done? Times are changing now. Whether it is products or the catering industry, they all pay attention to a publicity effect. And you plan to build a catering brand.
If you have a chain, you should pay more attention to publicity.”
"Then spend some money on advertising online?" Jiang Bei felt that what his wife said made sense, and thought while stroking his chin.
"If you want to advertise online, it's just on Weibo and video websites, not to mention whether they can bring any effect to your hot pot brand. Even if they can, you have only opened a hot pot restaurant in Weilan City.
, before we can open branches all over the country, this kind of publicity is undoubtedly a waste of money."
"So do you have any good ideas?" Jiang Bei asked with interest.
He didn't mind Li Youqing dictating in this aspect at all, but he hoped that she could put forward more constructive opinions and even participate in these opinions, so as to divert more of her attention from the entertainment industry.
Li Youqing obviously didn't know that Jiangbei's every word was trying to trick her. He narrowed his big eyes and fluttered his eyelashes and continued his analysis: "As we all know, any brand has one thing in common when it comes to publicity, which is to establish its own image and brand endorsement.
Ambassador. For example, the Hippo mobile phone that I endorsed at the beginning, and the later Canadian clothing of Norway were all like this."
Create your own image as a brand ambassador.
To put it simply, it means hiring a spokesperson.
Even if you just open a catering hotpot, you need to hire a spokesperson? Did Haidilao have a spokesperson back then? No...
After thinking about it, Jiang Bei still declined politely: "I don't think it's necessary... This is a catering culture, so we don't need spokespersons. And the brand has just started to be established. If there is only one store, hiring a spokesperson will not be effective.
Is it particularly good?"
Li Youqing didn't think so. He patted his hand and explained: "Silly Hanhan, do you think those restaurant chains all over the country are branches opened by the bosses themselves? Those are all franchisees! And franchisees are
How did it come about? Isn’t it because there is a market for your catering brand? As long as we can make the hot pot restaurant famous and get a good reputation, it will only take a few months to go from one to one hundred."
"The way to make a hot pot restaurant famous quickly is to promote it through celebrity effect. Of course, the celebrities we want to invite must not be small celebrities, but must have a certain degree of popularity. The kind with tens of millions of Weibo fans."
"Invite famous and popular celebrities? Where do we get so much money?" Jiang Bei shook his head and said.
After listening to his wife's words, he disagreed even more with inviting celebrities to endorse his own brand. After all, the total registered capital of Qingjiang Hotpot Catering Co., Ltd. is 50 million, which is just for renting stores, decorating, recruiting clerks, etc.
It’s a huge expense; in addition, there are ingredients, logistics, etc. which are also a huge expense; if you add a big star as a brand spokesperson, then all the 50 million will not be spent.
"Actually, there is a big star that we can hire without spending any money." Li Youqing suddenly lowered his head, poked each other with his two fingers, and whispered.
"Who?" Jiang Bei looked confused. He didn't know why he immediately thought of the actress Sui Xi.
But even if it’s New Year’s Eve, it’s impossible not to spend a penny!