Chapter 18 The Benefits of the Promotional Video (2/2)
The story ends here.
Xiaomei was successfully rescued by her team members and embarked on an interstellar journey back to the Blue Star.
Twenty-two minutes is a long time for a promotional film, but it is far from enough to tell a story.
But Ji Yingzi is worthy of being a tutor at Weilan Film and Television Academy. Her rich experience not only allowed her to tell a story from beginning to end in just twenty-two minutes, but also left one of the most attractive suspense in the story.
That is Azure Star's rescue plan for Xiaomei.
So after the film ended, a large number of questions about the rescue plan immediately poured out under the comments on the promotional video. Of course, most of the comments also mentioned their evaluation of the film and some other comments.
"If Qingjiang Hotpot hadn't appeared in it, I would have thought it would have been a very exciting movie."
"The story is too short, and many details are not acted out. I would like to ask the director if he has any idea of turning this story into a movie. I believe it will definitely be an extremely classic movie."
"This is probably the best promotional video I have ever seen, especially the monologue about Xiaomei's memories. It feels like I am speaking out of my own heart."
“The best slogan of the year – I speak for myself.”
"I remember Youyou said that she would give her response to this recent incident in the promotional video. It must be this monologue, right?"
“I have to say, the response was really good.”
As the first batch of viewers finished watching, the popularity of "Hot Pot Rescue" began to spread. In addition to the comments in the comment area that quickly exceeded 10,000, 50,000, and even 100,000, the number of views on Youku also exceeded 3 million within an hour. , and is still rising at a rapid rate.
The most surprising thing is that on Weibo, there have been four hot search topics related to "Hot Pot Rescue"!
#李Youqingresponse#
# Twenty-Two Minutes Hot Pot Promotional Video#,
#我 speak for myself#
# Robot Cat Doraemon#
No one thought that a short 22-minute hot pot promotional video could have such a big impact, and this impact is gradually expanding as time goes by.
Everything got better because of this promotional video.
Li Youqing responded to the current discussion about her with an advertisement, silencing those who criticized her for only relying on luck to become famous.
Qingjiang Hot Pot has gained a lot of attention through a promotional video. Many netizens are looking for the location of this hot pot restaurant. Even before the main store opens, it has already received many calls from customers requesting reservations.
Doraemon gained exposure through a promotion, and its reading volume on the comic serial website platform continued to increase, directly ranking first in the comics popularity list.
Even the director Ji Yingzi has gained a lot from this promotional film. On the same day, he received a dinner invitation from some capitalists who wanted to discuss the filmmaking of "Hot Pot Rescue".
It can be said that the appearance of this promotional video has achieved multiple goals with one stone, and it is a very successful and perfect investment plan.
The investment value of 40 million has been richly harvested.
but......
Jiangbei was not so happy.
It's not that he was unhappy because of the success of the promotional video, but he felt that things seemed to have undergone some subtle changes. He thought it was going well and suddenly created a character for Li Youqing?
He is still a strong and hard-working positive person.
As we all know, the current popularity of popular artists is also very fast. Most of the factors are that these popular artists are all the same and do not leave any deep impression on the audience.
But if a popular artist successfully leaves a deep impression on the audience and lets the audience have a deep understanding of who you are, then they will easily become your firm supporters.
Especially the character with such positive energy is deeply loved by the audience.
And the most important thing is that this wave has cleared up the suspicion that Lee Yoo has been criticized for many years for his poor acting skills, so even he himself can't tell whether this plan is going well or not.
Thinking of this, Jiang Bei couldn't help but sigh: "It's really impossible to guard against it!"
As the saying goes, some people are sad while others are happy. As soon as the promotional video started to become popular, Li Youqing began to be in a state of excitement. He stared at the information on the Internet all day long and monitored it in real time. He also got excited after getting good news.
He ran to Jiangbei to express his joy.
"Look Beibei, our promotional video has been viewed more than 5 million times!"
"Beibei, look, the hot searches for the promotional video have already entered the top twenty!"
"Beibei, come on, my Weibo followers are increasing so fast, it has increased to more than one million in just a few hours!"
"Beibei..."
"..."
The influence of "Hot Pot Rescue" goes far beyond that.
After a day of fermentation, "Hot Pot Rescue" has reached 170 million views on Youku, and the number of viewers has exceeded 70 million. On average, each ID has watched it more than twice.
Four Weibo topics also entered the top ten of the hot search list, successfully accounting for half of the hot searches on Weibo.
Not only that, but the events related to the radiation from "Hot Pot Rescue" have also benefited greatly.
November 1st.
The main store of Qingjiang Hotpot in Weilan City officially opened. The powerful effect brought by the promotional video drove the consumption of netizens. There was a long queue at the entrance of Qingjiang Hotpot from the morning, and even the hotpot restaurant was at full capacity until ten o'clock in the evening.
This long queue can be reduced by part.
According to Huang Jinchang, the manager of Qingjiang Hotpot, the hotpot restaurant is accepting customers almost all day today. The total of 30 tables on the two floors accommodates one customer per hour on average, and a total of 300 tables are accommodated in ten hours.
The average consumption per table is 300 yuan, and the daily revenue is 90,000 yuan.
This is due to the restriction of not being able to accommodate more guests. If we can eat all the guests from outside, the daily revenue will be several times higher.
Of course, this is just because of the traffic effect brought by the promotional video and Li Youqing himself. Whether the hot pot restaurant can maintain this popular situation depends on its own strength.
Fortunately, after a day's on-site observation in Jiangbei and Huang Jinchang's statistics, the guests were very satisfied with the taste and service of Qingjiang Hot Pot, and were only generally satisfied with the price of the dishes.
Because in the eyes of some people, the consumption of three hundred yuan for two to three people is still a bit high.
But after all, it is in a big city, and the taste, service and environment are very good, and it is a brand hotpot chain endorsed by celebrities. Customers accepted the price after thinking about it.
In fact, this price is a price calculated by Huang Jinchang based on cost, service and market research. The price is not the lowest in Weilan City, but it is definitely not too high.
And stripping away the cost and labor, the profit that hot pot restaurants can actually earn per table is very limited.
However, if you want to pass on profits to customers, there is definitely room for them.
It's just that Jiangbei doesn't want to do this.
It's not that they want to earn money, but Qingjiang Hotpot itself is determined to become a hotpot chain brand, and it is pursuing the mid-to-high-end catering market.
For a brand chain like this, you have to have your own style.
Sometimes if you really lower the price, diners will not feel grateful, but will look down on your brand, and will automatically exclude you when things need to be grand, such as inviting guests to dinner parties, dining with friends, etc.
It has nothing to do with whether it tastes good or not.
It's simply a matter of Chinese people's face.
Therefore, this price is definitely not profitable, and the money can only be used to improve services, environment, and supporting facilities, so that customers can feel the quality of the Qingjiang hotpot brand.
"Brother, can we live a rich life by relying on this hot pot restaurant in the future?" Ancheng Gambling King did not go to school and hid in the hot pot restaurant to help. After learning that the hot pot restaurant can earn 90,000 yuan a day
Then he asked with eyes shining.
90,000 a day.
It was enough for her to lose for one day.
If she can make 90,000 yuan every day, doesn’t it mean she can lose 90,000 yuan every day?
This is very nice.
"Isn't it enough for you to have your Doraemon?" Jiang Bei glanced at this disturbing gambling king and said jokingly.
Because of the promotional video, the popularity of the comic series "Doraemon" has reached the top of the popularity list of China's comics serial platform. Westward Animation is also preparing to join forces with digital special effects to prepare for the production of cartoons. When both cartoons and comics are completed
After it has been on the shelves for a period of time, related peripherals can also be produced, which will then be able to provide a steady stream of income to Xixiang Animation.
To put it more pertinently, the profits of hot pot restaurants in the future may not be comparable to the profits of Westbound Animation.
Liangliang heard this and said nonchalantly: "Who can have too much money? Besides, we don't know when we can get the money from the animation company."
Xixi Animation is currently in the development stage. In this case, dividends are generally not paid. The company needs to use the profitable money to develop, expand its scale and create more profits.
Jiang Bei heard that it made sense, but he didn't want to give Du Wang any support, so he pretended not to hear and continued driving home.
Liangliang did not continue to struggle with this matter, and just lay on the back seat and played with her mobile phone.
"Dududu~~"
The phone rang suddenly. Jiang Bei felt a little surprised. He picked up the Bluetooth headset and put it on to connect: "Hello?"
"Beibei, your hotpot restaurant is open?"
Li Qiangguo's voice.
Hearing his father-in-law's voice, Jiang Bei's heart tightened, and he unconsciously sat up straight and replied: "Yes, dad, we just opened."
"Speaking for young people?"
"Well... this is what Youyou asked for. I can't stop it, and it didn't cost any money."
"Then you also made a promotional film with her as the heroine? Now it's popular in the streets and alleys?"