Chapter 95 The First Day Box Office Reputation Is Down (1/2)
The first prize has indeed come out.
And the winner is Zhang Jiuliang, the actor of "Guo Furong".
A total of 100,000 yuan was paid, and the little girl smiled broadly. She and Li Youqing went out with the staff of Yunhai International Cinema to receive the award and promote the movie.
Jiang Bei remained in his seat, glanced at Fatty Hai, and asked, "Did you come up with this method?"
Big Fatty Hai chuckled and replied: "It's just a borrowing from the east wind, but don't worry, Mr. Jiang, this wave of publicity can only cost 300,000 yuan, which is still within the budget."
"That's right! Director Hai's promotion is really great. He is a copywriting genius. I dare say he will be on the top of the Weibo headlines in a short time." Li Shushu also praised Hai Shuang and took advantage of the opportunity to express his gratitude to Hai.
A thumbs up.
Jiang Bei took a deep look at Li Shushu and Hai Dapang, then silently stood up and walked outside.
Behind them, Fatty Hai and Li Shushuang were stunned for a moment and looked at each other. They didn't know why the boss (investor) didn't seem very happy.
It has to be said that the effect of Yunhai International Cinema's "movie viewing prize-winning event" is indeed immediate, not only bringing popularity to the movie, but also bringing some vitality to the cold Yunhai International.
Looking down from the third floor, the hall was crowded with movie fans who had just watched the movie or were still waiting to watch the movie. They stood below and cheered enthusiastically. As the first prize winner of today's "Movie Watching Prize Activity", Zhang Jiuliang
Currently accepting the grand prize of NT$100,000 from Yunhai International Cinema.
Of course, during the process of accepting the award, it was inevitable to promote the movie "Mood Inn", and then inadvertently revealed the wish-making session in the screening room just now.
What followed was a burst of cheers, bringing the atmosphere to a climax.
Jiang Bei, who was standing on the third floor, saw this scene and his mind was filled with black threads.
Oh shit!
Can't you see the shady scene?
Or maybe these movie fans are not very smart.
It was obviously a very deliberate propaganda, and you could understand it just by thinking about it with your toes, but in the end, these people were stunned as if they didn't understand.
In fact, movie fans are not stupid, and they can more or less guess the deep meaning of the creative team of "Mood Inn".
But so what?
Participating in the event is just a casual event, and there will be no loss for movie fans. Not only that, if you are lucky, you can also get cash rewards brought by the ‘event’.
Especially after the news came out that all the fans in Screening Hall 6 had won awards, the smart fans shouted loudly, "Make a wish! Make a wish! Make a wish", trying to get Zhang Jiuliang to make a wish for them, so that they can be 100% sure.
Won the 'movie viewing prize event'.
Fans follow the promotion and hope to win 100%.
Of course, Big Fatty Hai has already arranged everything and continues to promote the "Character Makes a Wish and Wins Grand Prize" popularity. Let Liangliang make a wish to all the fans who watch the movie "Mood Inn" today. Watching "Mood Inn" may win
'Movie viewing and prize-winning activities'.
In this way, it greatly stimulates the motivation of movie fans to watch "Mood Inn".
Many movie fans who originally had no intention of watching "Mood Inn" also bought movie tickets. Watching the movie may not be a real thing, but wanting to participate in the event is not fake.
Fortunately, this event is limited to Yunhai International Cinema and will not have any impact on the entire country's box office. The only worry is that the popularity will be increased. It will once again bring popularity to the movie.
However, the movie has already been released. Whether it is the quality of the movie itself or the audience's response, the effect is not very good, so Jiangbei is not worried that the movie will be successful if it becomes popular.
After all, a bad movie is a bad movie, and unless you spend your own money to invite movie fans across the country to watch the movie for free, it won't help.
This time, Jiangbei will definitely win!
In fact, what he predicted was not wrong.
In the afternoon of that day, this incident topped the trending search on Weibo and became a hot topic among netizens. Driven by the idleness of netizens, there was a wave of "wishing wind" on Weibo.
Everyone will post a wish-making Weibo, and then attach a still photo of Zhang Jiuliang from "Mood Inn".
The only pity is that Zhang Jiuliang does not have a Weibo, so there is nothing anyone can do about her.
It doesn't matter if Zhang Jiuliang can't help it, Li Youqing can.
It’s just that Li Youqing’s Weibo is a little funny and weird.
For example: "Bless the witch and curse my ex-boyfriend to have no money in his life. Li Youqing"
"Bless the witch, the Chinese teacher who cursed and confiscated my phone was fired. Li Youqing"
"Witch bless me and curse my friend who wins my money playing mahjong that the price of food will rise at home. Li Youqing"
Such "reverse wishes" also became popular inexplicably, so that there was another "cursed wind" right after.
But even though the popularity on Weibo is so high and the number of discussion topics has exceeded 300,000, it still does not help the movie in any way.
On November 7, the national box office closed at 120 million yuan.
Among them, "Ling Jian" scored 45 million at the box office on the first day.
Youth campus-themed movie "Invincible Youth" ranked second, earning 25 million at the box office on the first day.
The third place is not "Mood Inn", but "The Elementalist", a foreign blockbuster released on Halloween. It still received a single-day box office of 15 million on the seventh day of its release, and the total box office has exceeded 200 million.
The fourth place is "Mood Inn", with a single-day box office of 9 million.
This box office is actually a pretty good result for a movie with an investment of 8 million, but considering that this movie has a 12% nationwide film schedule, this data is not very good.
Because the attendance rate is very low, the average attendance rate per game is only 39%.
On the other hand, the movie "The Sword" relied on a 35% film schedule to not only achieve a first-day box office of 45 million, but also achieved an average attendance rate of 64%.
You must know that attendance is an important factor in determining whether a movie can get a larger release in the future.
Of course, attendance on the first day does not represent the final quality of a movie.
What really tells the quality of a movie on day one is the rating.
On the Baihua Rating website, the most authoritative rating agency in China, the ratings of the three movies released in Lidong have been released one after another.
Among them, "Invincible Youth" scored 6.5 points, which is an average movie.
The score of "The Sword" is 6.3 points, which is also an average movie.
"Mood Inn" has the worst rating, with only 5.4 points, which is considered a poor movie.
The combination of a movie's attendance and ratings can basically determine whether a movie has the potential to become a hit.
"Mood Inn" definitely has no potential to become a hit.
"Ling Sword" seems to be a bit low in terms of ratings.
But compared to "Mood Inn", it is still a complete winner.
So no surprise, the winner of this competition will be "Ling Sword".
Since "Ling Jian" won, and "Mood Inn" followed suit in terms of box office and reputation, Li Youqing naturally proved to be a failure.
"You lost."
On the sofa, Jiang Bei looked at Li Youqing who had been scrolling through his phone and said.
"This is only the first day." Li Youqing mumbled and replied while stamping on the phone.
"You already have a 5.4 rating, and you're still waiting for it to drop to 5.0 before you admit defeat?" Jiang Bei couldn't help but joked.
In fact, Jiang Bei was a little surprised that the movie had a 5.4 rating on the first day. According to his idea, the movie should adhere to Hai Dapang's consistent style. It dropped a 4.0 rating on the first day of release and was forced to downgrade it.
Unexpectedly, the audience did not hate the movie to the extreme. Some netizens even thought the plot twist was quite interesting and gave it an average movie rating of 6.0.
Regarding this, he could only sigh that the fans of Blue Star are really tolerant.
At the same time, I admire Big Fatty Hai for being able to produce two bad movies with a rating below 4.0 under such circumstances.
"Then we have to wait until the movie is finished before we can decide the winner. What if the movie bottoms out in a few days and usher in a blowout?" Li Youqing shook his head, refusing to admit defeat.
OK.
Just wait until the movie is released.
I'll let you die completely.
Jiang Bei leaned his head against the armrest of the sofa and couldn't help but raise the corners of his mouth slightly.
The feeling that victory is just around the corner is really not that good.
"I hope the box office and ratings will bottom out and explode!"
Li Youqing sat cross-legged on the sofa, clasped his hands, closed his eyes and muttered.
have to.
I'm afraid this kid is also stupid.
Jiang Bei shook his head and picked up his mobile phone.
Unlike Li Youqing, he did not pay attention to the popular "Make a Wish" activity on Weibo, but went to Baihua Rating to read the comments about "Ling Sword".
Speaking of which, there seems to be some problem with the first-day ratings and "box office" of this movie. It stands to reason that the first-day box office can earn 45 million, and the rating should be at least 7-8, or even higher if it is a classic.
However, the movie's first-day rating was only 6.3, which was not as good as "Invincible", which ranked second at the box office.
You must know that ratings will decrease as the movie's release time increases. Of course, there are cases of reverse growth, but they are generally very few.
This means that the rating of "The Sword" will continue to decline in the future, and may even fall below 6, making it a poor film.
Can a bad movie have a high box office?
Obviously impossible.
The only good thing is that "Mood Inn" is 0.9 points lower than "Ling Jian". Even if "Ling Sword" drops again, it will not drop lower than "Mood Inn".
The same goes for the box office.
Thinking of this, Jiang Bei breathed a sigh of relief and began to read the reviews and study why the movie's rating was so low.
kaka: "This is probably the most confusing martial arts movie I've ever seen." 4 points.
Zeong: "The so-called fusion style innovation is just a forced fusion of different directors' styles, which makes people confused and extremely embarrassed." 5 points.
Wen Zeze: "I really can't understand the ideas of eight directors. How can there be multiple styles in a movie? Have you fed all the professional knowledge you have learned to the dog?" 1 point.
Passerby A: "To be honest, the script is terrible. I don't know what I'm playing from the beginning to the end. Maybe this is a movie that was hastily prepared and shot to deal with a fight." 4 points.
Krypton gold changed the name: "A fusion theme, a fusion style. To be honest, I would rather recognize the movie next door, at least it is telling a story from beginning to end." 5 points.
A professional film reviewer gave it 50 cents: "I've seen the movie and I think it's pretty good. Many of the hidden lines are hidden deep enough that you just didn't notice them." 8 points.
Wang Erxian: "Personally, I think it's better than the movie next door. At least this movie doesn't deviate from the theme, and the fighting aspect is equally impressive." 7 points.
"..."
There are more than 4,000 short comments in total, and most of them express their incomprehension, incomprehension, and ignorance about the movie.