typeface
large
in
Small
Turn off the lights
Previous bookshelf directory Bookmark Next

Chapter 108 Registered Trademark

The sun shines down from the tall buildings, and the snow-white shadows shuttle between the reinforced concrete buildings. She constantly changes the white silk threads to rise and fall between the buildings. Her movements are smooth, unrestrained, and done in one go, giving people a sense of wonder.

A pleasing beauty...

Richard, Jessica and Gwen stood under the big screen in the circular square, watching with a group of passers-by the heroic figure of Spider-Woman on the screen as she shuttled between buildings, just like watching a movie.

Jessica was a little proud: "I took this photo and posted it on our website. It has been viewed millions of times in a few days."

Richard felt a little strange: "No, she was swinging so fast in the city and flying in the sky...how did your camera keep catching up with her?"

This was also the doubt he had when watching Spider-Man movies before. In the movies, street billboards and bulletin boards often showed shots of Spider-Man swinging in the sky, but who took those shots? Could it be that the photographer was sitting in a helicopter chasing him throughout the whole process?

Beside him?

But the helicopter doesn't seem to be as fast as him, right?

Jessica was even more proud: "The secret."

Oh, you actually kept it a secret with me. But Richard said it didn't matter. He turned to Gwen with a smile: "How did you take this shot?"

Gwen is much more honest than Jessica: "This was actually not shot directly, but a lot of discontinuous shots were cut together, but it was cut very well..."

Richard suddenly understood. So that’s it, I’m just saying, after all, Jessica can’t fly... (She can only fly in the comics)

Richard hadn't noticed it just now, but then he realized that there were so many peripherals related to Spider-Woman around them unknowingly. For example, the cartoon avatars on the bundle of balloons in the hands of the balloon seller, such as those on the street,

There were T-shirts with Spider-Women printed on them in the cabinet of a nearby store, and there was also a keychain hanging from a passerby’s butt...

"Are you so angry?" Richard looked at Gwen in surprise.

"Yes, Spider-Woman's exposure has skyrocketed since we collaborated, and she is now a well-known superhero in New York." Jessica explained, "Last week it even topped the list of trending searches."

What, so awesome?

Incredible, isn’t that cxk level of popularity?

I didn’t expect that the public would pay such high attention to superheroes. But Richard probably thinks it’s because Spider-Woman is so down-to-earth. Like Spider-Man, she is the same kind of friendly neighborhood hero. Compared with those who are outside all day long, Richard

The Avengers who are busy fighting aliens and saving the world are more likely to be warm to the public.

But this also gave Richard new ideas.

Jessica and Gwen were still discussing this, and Richard suddenly spoke: "I think we should register this trademark first."

The two girls stopped their discussion and turned their heads.

"Sign up for...what?"

"Spider-Woman's trademark." Richard said seriously, "Look, Spider-Woman is very popular now, and merchants have launched a large number of peripheral products. God knows how much profit and revenue these products have created. Think about it carefully, this

Everything I make is your money!"

Gwen pointed at herself blankly: "Me?"

"Of course. You are Spider-Woman, and businessmen are crazy about your popularity. Why can't you take a share of the profits?"

Gwen tilted her head and thought for a while.

It seems...that's what happened?

"Traffic means exposure. The more fans an image has, the higher its commercial value will be. If we package the image of Spider-Woman well and vigorously promote it, it won't be long before we can have an image that rivals the first-tier

The traffic of celebrities has increased. Do you know how much revenue that can create?"

Gwen felt dizzy after hearing this.

Am I going to become a big star?

She was still a little hesitant: "But I can't show my face, packaging promotion or something..."

Richard waved his hand: "That's the point. What everyone pays attention to is your mask, not who is under the mask."

Besides, wearing a mask gives people more room for imagination! Unlike those celebrities who can only follow a set route, a hundred people can have a hundred Spider-Women in their hearts. If you think she is the Queen, she is the Queen.

, if you think she is a loli, she is a loli, how great is that?

Gwen was still a little unsettled, and she couldn't change her mind for a while. She always instinctively felt that it was inappropriate to use the identity of Spider-Woman for commercial purposes, as if it had changed the meaning of the identity itself.

But she couldn't tell what was wrong...

Richard thought that was the way it should be. This idea came to him when he first watched the original Spider-Man. Spider-Man is so popular in New York, so why can so many businesses make a lot of money from this image?

The money is full, but the little spider himself is so poor that he wants to live on subsistence allowances?

The most annoying thing is that the copyright of Spider-Man in the comic book "Ultimate Spider-Man" has fallen into the hands of Spidey's arch-rival Kingpin. Spidey has been living a hard life, but Kingpin is using his copyright to make movies and...

When I go out to the neighborhood, my hands get cramps even when I count the money.

Anyway, if you don’t make the money yourself, someone will always make it, so why not make it yourself?

Jessica thought about it for a moment, and seemed to think that this plan was feasible. She also advised Gwen: "I think what the boss said makes sense. Anyway, you should do whatever you have to do. What's wrong with being able to just lie down and get paid?"

Gwen couldn't help but waver under the flanking attack of the two. Since sister Jessica said so, let's... give it a try?

The more Richard thought about it, the more feasible he thought it was: "Look, after we register the trademark, you can occasionally get some advertising, publish magazines and make some extra money. Then we can contact other businesses to cooperate and launch various peripherals.

For example, Spider-Woman dolls, figures, figurines, pillows, etc..."

Uh, it seems like something weird got mixed in.

What the hell is a pillow?

There were dark lines on Gwen's face. She suddenly didn't seem to want to register anymore.

A group of geeks sleep with pillows in their own image... Just imagining Gwen makes her skin crawl.

On the other hand, if you think about it, since you already have pillows, you won’t be able to introduce some more extreme special items...

Gwen made up her mind. If she really wanted to use her own image to produce something like that, she would definitely protest to the end.

"Haha, just kidding," Richard patted her shoulder and consoled her, "After all, your image is a superhero, how could we produce something so unscrupulous?"

Gwen was doubtful: "Really?"

"Of course, I guarantee it on my reputation."

Gwen: “…”

Mr. Li, it’s not that I don’t want to believe you, but why do I always feel that you don’t seem trustworthy...

After finishing Gwen's ideological work, without further delay, Richard decided to settle the trademark registration issue tomorrow.

This then gave him another idea.

He thought they could make a superhero movie.


This chapter has been completed!
Previous Bookshelf directory Bookmark Next