After making the decision to go to the movies, Li Xiao drove a luxurious sports car from the garage, carrying his parents and brother at a lightning speed, and drove towards the center of Ancheng.
It seemed to herald the arrival of the New Year. When Li Xiao saw the road halfway, the weather suddenly turned cold. Then, heavy snow fell from the dark sky. After a while,
A light layer of silver frost was spread on the ground.
"It's such a heavy snow." Li Bin couldn't help but sigh as he looked at the snow floating in the sky and piled on the ground.
However, the sudden heavy snowfall did not cause any trouble, but instead made people feel extremely surprised.
In such a university, many people ran to the community and the streets, cheering and playing in the snowy sky, or building small snowmen, or several people got together to have snowball fights, on the streets, everywhere
You can hear the playful figures and the hearty laughter, and you look very unhappy.
About a quarter of an hour later, Li Xiao drove to a stop in front of the cinema in Ancheng.
Anyang Cinema, thanks to the relationship with Anseong Film and Television City, is not only one of the best large-scale cinemas in the entire K Province, but it is also often used as a venue for the premieres of some film and television dramas. It is also the venue for Xu's
An industry under the company, together with dozens of other cinemas, forms a complete film and television chain. It can be said that this is the core of the Xu Group's layout in the film and television industry.
Although it was snowing heavily, it still did not stop people's enthusiasm for watching movies. Under the splendid and festive neon lights, the cinema was bustling with people. There were old people, children, and many groups who came to watch the movie.
The young people who came together were also filled with an extremely lively atmosphere at this moment.
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Not only that, there are also a lot of media stationed here, and they are waiting for interviews with these first batch of people who have watched the Spring Festival movie.
After all, the Spring Festival every year can be said to have become a major event grandly reported by major media. Firstly, watching movies as an enduring entertainment activity during the New Year has become the focus of people's talk.
It itself carries quite a bit of topicality.
The number of movie viewings will increase sharply every holiday. This is also a time when directors and film producers must compete. Some film producers will even delay the release for as many as a year in order to grab the holiday screenings.
Released.
What's more, it's the golden season of the Spring Festival. It's no exaggeration to say that in this era when box office records are constantly being refreshed, every Spring Festival will inevitably experience a fight at the box office of movies, and maybe it will.
A new box office record was born.
This year's Spring Festival is even more so, with rich genres and a wide variety of movies, and more than a dozen new films are being released at this time.
The competition for the Spring Festival stalls this time is fierce, especially compared to previous years, and it also contains a lot of highlights.
Among them are the comedy film "I'm Going to Make You Happy" which is directed by a famous comedy film and has a cast of stars, there is also the low-cost horror and supernatural film "The Grudge", and there is also Gunfight, a veteran director of Gang Island who has been promoting and building momentum for a long time.
Return of the film "Blood War" and so on.
The films released during the Spring Festival include almost all types of films. They are all-encompassing and diverse. It can be said that everyone who comes to the theater can choose the type of film they like to watch.
As for "Dragon Blade", which was produced by Zhichuang Group, as a war movie, in this vast sea of films, it actually doesn't seem that outstanding.
After all, except for a few veteran actors playing supporting roles, almost all the starring roles in this film are newcomers.
Some people are even freshmen who have just graduated from art school. Moreover, as the lead actor Zheng Qiang, he had no acting experience before playing Wang Jian. This also makes people question his performance level.
Moreover, during periods like the Spring Festival, everyone pays attention to celebrating the New Year happily, with a family reunion and a festive atmosphere. Therefore, films like "I Will Make You Happy" directed by a famous comedy director,
Comedies with big productions and big casts are undoubtedly the first choice of many people.
Because, from the moment the director, actors, and script were confirmed, this movie can be said to have been labeled as a happy comedy.
Therefore, "I Will Make Love to You" is very dominant, and it is also the biggest hit during the Spring Festival. Other films, more or less, also have some comedy elements.
On the other hand, "Dragon Blade", because it is a war movie, the topic is relatively heavy. Of course, there are many young and middle-aged people who like to watch war movies, and they also have certain spending power. However, these
The crowd is not the largest among the overall number of moviegoers.
On the other hand, since it is the first time that the holographic imaging technology launched by Zhichuang Technology has been used in a film, many people have doubts about whether its technology is mature. Therefore, some people are bound to wait and see for the time being.
Many people will have this mentality of waiting until the movie reviews come out one after another before making a decision, and it has to be said that this is also a factor that will cause "Dragon Blade" to encounter resistance in the box office battle.
Therefore, it is no wonder that in the early days of the announcement of "Dragon Blade", many people had a negative attitude. Many people were even waiting to see the joke of Zhichuang Film and Television. After all, Zhichuang Company's technology industry
Although the price comparison is successful, it does not mean that he can succeed in any industry.
However, no matter what, it can be said that this battle between the topic and the box office during the Spring Festival is inevitable.
Who loses and who wins, who is higher and who is lower, there will inevitably be communication and comparison between directors, between starring actors, and even between film producers. This is also a huge gimmick, and it is even more prominent in media reports.
It's a common occurrence, there's no doubt about it.
Therefore, of course they would not miss this opportunity. Even in the cold wind and heavy snow, they still squatted firmly in the theater, waiting for the interview at midnight.
Li Xiao got out of the car and just glanced at it before he spotted Leng Xiaoxuan's figure in an inconspicuous corner at the entrance of the theater. He didn't know whether it was because he had been waiting for a long time or because he was recalling something.
Because at this moment, Leng Xiaoxuan was raising her head, staring at the falling snowflakes in the sky, in a daze.