Liu Yunli quickly convened an emergency meeting with the public relations planning department to study a new publicity plan.
During the severe period of SARS, it was very unfavorable for Huayu Department Store to open.
It can be said that Huayu Department Store has lost its timing before it even opened. How to win people and people without timing will test the ability of the public relations and planning department.
"Chairman, Mr. Liu, I think now that Huayu Department Store is opening, the most critical thing is the supermarket, how to ensure the supply of supplies!
Especially the supply of fresh vegetables. Nowadays, the price of fresh vegetables in Magic City has increased significantly, and the price of fresh vegetables is a bit ridiculous!
As long as we can ensure the supply of fresh vegetables at affordable prices, I don’t think popularity is a problem!” Yang Tianshi, director of the Public Relations and Planning Department, was the first to express his opinion.
"There should be no problem in ensuring the supply of fresh vegetables! Some of the fresh vegetables in our supermarket are ecologically pollution-free vegetables produced by my father's farm. We can guarantee a supply of two thousand kilograms of vegetables and three to four hundred kilograms of pork a day.
However, the vegetables are all delivered exclusively from cold storage containers and are pollution-free vegetables, so it is really difficult to achieve affordable prices!" Yu Qingyang took over the topic with a smile.
The cold fresh food container delivers 10,000 kilograms of vegetables at a time, and the shipping fee alone costs 30 cents per kilogram.
Yu Qingyang’s father’s vegetables are all freshly packaged after primary processing, which can guarantee their freshness for seven or eight days.
“The meat is pretty good, it’s all supplied by large meat factories. Although the price has increased a bit, it’s not outrageous.
Ordinary vegetables are supplied by vegetable vendors in the vegetable market! Vegetable prices in the entire Magic City are soaring at present, and it can be said that it is impossible to get affordable vegetables!" Liu Yunli also said.
"I think this can be done. I will discuss it with my dad later to lower the price of pollution-free vegetables and sell them at cost price.
In addition, our company will use part of the money to subsidize it, so that we can supply vegetables at an affordable price!
Please come up with a specific subsidy method!"
"I agree, we can't hold an opening ceremony this time. This saves a lot of publicity expenses, which can be used to subsidize fresh vegetables!" Liu Yunli was the first to stand up and express her support for Yu Qingyang's suggestion.
"Chairman, boss, the supply of one or two thousand kilograms of vegetables is definitely enough in normal times!
However, the current situation is that the prices of fresh vegetables in the entire city of Magic City have soared. Once we launch affordable vegetables, they will definitely be sold out. Not to mention two thousand catties, even five thousand catties will not be enough to sell!" Huayu Department Store's
Boss Li Zonglei also attended the meeting. After listening to everyone's opinions, he said with a wry smile.
"You can do limited sales!"
"When I say five thousand catties, I mean limited sales! If there is no limit, even fifty thousand catties can't be sold!
Chairman, you don’t know how powerful those old ladies in Shanghai are! We open at nine o’clock, and they can wait in line at the door at seven o’clock!”
"Five thousand kilograms? Wait a minute, I'll make a call, and you can discuss other plans first!" Yu Qingyang didn't take everything in, and stood up and left the conference room.
"dad!"
"Yangzi? How is Yiyi? Is she with you? Let her answer the phone!" As soon as the father answered the phone, he threw a series of questions to his granddaughter.
"Dad, Yiyi is fine! I'm at the company and Yiyi is not with me. If you miss her, call home!" Yu Qingyang said with a bitter smile.
"Then why are you calling me?" Dad asked.
"Co-author, if Yiyi is not with me, I can't call you?"
"What's the matter? Tell me quickly! Don't delay me from calling my granddaughter!" Dad urged impatiently.
"Okay! I'm calling you to ask you, how many vegetables can your farm produce at most in a day?"
"We now have 20 greenhouses, and we can produce 10,000 kilograms of vegetables a day without any problem!"
"Ten thousand kilograms of vegetables is a bit small!"
"Ten thousand kilograms a day is not enough? Do you think vegetables are blown out by air? You can have as much as you want?"
If you hadn't promised that your supermarket would underwrite the sales, I would have built three or five greenhouses at most!" Dad said angrily.
"Okay! I'll find another way! I won't delay you from calling your granddaughter!" After Yu Qingyang finished speaking, he hung up the phone.
After hanging up the phone, Yu Qingyang thought for a while and then picked up the phone again, "Secretary Song, hello!"
"Dr. Yu! Hello! Hello!" Secretary Song was surprised and enthusiastic.
"Haha! Secretary Song, I am calling you to ask for help!"
"Hahaha! Director Yu is joking. If there is anything that needs to be handled by the Yuandu City Government, as long as we can do it, we will do our best to do it!" Secretary Song promised with a smile.
Of course, there is a premise in Secretary Song's words, that is, it can be done.
"That's right, our company's Huayu Department Store is preparing to open in the near future!
However, Secretary Song should also know that vegetable prices in big cities such as Beijing, Shanghai, Guangzhou and Shenzhen have risen sharply recently due to SARS!
Can our city help us contact a vegetable company to supply vegetables exclusively for our supermarkets in Beijing, Shanghai, Guangzhou and Shenzhen?
Each city is given out 20,000 kilograms of various vegetables every other day!”
"Hahaha! There is no problem with this! I will ask someone to contact a strong and reliable vegetable company!
Do you think I will contact you directly?" Secretary Su Song immediately relaxed after hearing Yu Qingyang's request, and agreed with a big smile.
"Thank you Secretary Song, let him contact Mr. Xiang of our company! I will send you Mr. Xiang's phone number right now!
In fact, this cooperation is also an attempt. If possible, all supermarkets under our company can adopt this model in the future!" Yu Qingyang expressed his gratitude with a smile, and then drew a piece of cake for Secretary Song.
Secretary Song may not be able to see a few supermarkets, but there are hundreds or hundreds of supermarkets that specialize in vegetables, and even Secretary Song must pay attention to them.
"Haha! Director Yu is indeed Director Yu. You have so many ideas! The model you mentioned is worth exploring! We, Yuan City, look forward to a more in-depth cooperation with Director Yu!" Secretary Song said sincerely.
He really admired Yu Qingyang's brains. He originally asked him for help, but the conversation changed and it became that he owed him a favor.
After hanging up the phone, Yu Qingyang sent Xiang Min's phone number to Secretary Song, then called Xiang Min again and told him about the incident before turning back to the conference room.
Seeing Yu Qingyang come in, everyone who was discussing stopped and looked at him.
"The vegetable matter has been solved. The Yuandu City Government will arrange a company to supply vegetables to our supermarket!" Yu Qingyang smiled and informed everyone of the good news.
"The chairman is really capable! He solved the matter with just one phone call!"
"Haha, no need to flatter everyone! The Yuandu City Government sends 20,000 kilograms of vegetables every other day, which means our supermarket can guarantee a supply of 10,000 kilograms of fresh vegetables every day.
In this case, my dad’s pollution-free vegetables no longer need to be sold at cost price!”