In 2016, when Mou Qizhong, the former richest man who became famous for his "canned goods exchange for airplanes", was released from prison, there were rumors on public accounts that he had 264 houses in the capital with a market value of billions.
But the actual situation is that these properties that were once used as dormitories for Nande Group employees have been auctioned off long ago, and there is no possibility of recovery at all.
It’s just a legendary gimmick to add to the housing prices in Beijing!
On the contrary, Zheng Yuanjie, the king of fairy tales, bought more than ten houses in the late 1980s and early 1990s to store letters from readers. He did not live in them, rent them, or sell them.
As a result, over the past few decades, the prices of housing in these school districts have skyrocketed!
Houses in Beijing are still worth investing in, especially in 2008 when there were no restrictions on foreign home buyers.
Naturally, the house is located in an area with convenient transportation. 300 meters south of Xinghewan Community is the planned but not yet completed Metro Line 6.
So Lu Yan didn't hesitate much and chose the northern area of Swan Bay Community, which is adjacent to the subway. With an average price of 14,000 square meters, Lu Yan directly wanted ten two-bedroom units of 90 square meters.
The real estate consultant was confused at the time and thought Lu Yan was joking!
I drove a Volkswagen Bora and said I wanted to buy 20 houses!
Naturally, the sales manager was called out, negotiated the price for a while, and was finally given a 93% discount, costing nearly 12 million.
These houses are all in rough form, and it will take some time before they are renovated and ready for habitation.
So Lu Yan bought ten furnished two-bedroom apartments in a nearby second-hand housing market, spending a total of just over 10 million.
After getting the key, I asked Song Jing to take the company employees to visit their dormitory building. There are two people in one room and four people in one house, which makes the employees feel at ease.
…
The group buying industry has a very low investment threshold, serious homogeneous competition, and a clear development path.
Therefore, what everyone fights for is mainly money and service details, because as a merchant, others can have what you can have. The main thing is to see who can endure it.
Therefore, Lu Yan's arrival is mainly to stabilize people's hearts, and also to speed up financial approval!
In May, Lu’s Meituan launched its expired refundable program, and other group buying websites followed suit.
In June, LaShou.com, a well-developed website, began to receive financing, and Lu Yan welcomed sales general Qian Jiawei to build a sales army for him.
In July, major group buying websites began to advertise like crazy.
Lu Yan, on the other hand, still saves money, causing constant disagreements within the company.
Jinling, Lu’s Meituan Company.
"Everyone has seen the stock market situation this year. In fact, the global financial market is not very good. There may not be a financial crisis in the future. Don't look at them spending their money on advertising, and their reputation is rising fast! But if a financial crisis comes
Even if they die, each one will die faster than the other!"
After hearing what Lu Yan said, Zhou Xiaoqing said: "I understand the truth, but our company has too few advertisements, and the salespeople below are very emotional!"
Gan Jiawei, who is in charge of the company's sales department, nodded repeatedly and said, "Mr. Lu, we don't advertise. It will have a huge impact on the morale of the following!"
Lu Yan smiled and said: "It's not that we won't fight, it's just that the time has not come yet. Don't worry, our advertisement will be online in less than three months. Moreover, I am also planning to find a celebrity to endorse!"
"Who are you going to find? Lashou.com hired Ge You. The one we are looking for cannot be much worse than him!"
Lu Yan smiled and said, "Okay, I'll take a look!"
But the candidate Lu Yan had in mind was Yang Mi.
In July 2008, Yang Mi had not yet made a fortune. He was only somewhat famous for his role as Guo Xiang in "The Legend of the Condor Heroes".
Although she currently plays the role of Qingwen in Li Shaohong's version of "Red Mansions", she did not receive much recognition during the broadcast, let alone attract fans.
The role of Tang Xue Jian that made her rise to prominence was only received in August. The crew of "Sword and Sword III" and the crew of "Red Mansions" discussed it over and over before landing Yang Mi.
So in July, Lu Yan flew to the capital again and asked someone to find Yang Mi's agent.
"Meituan?"
In the actors' rest area of "Red Mansions", Yang Mi said these two words unexpectedly, and saw the expressions of the people around him were different.
He hurriedly got up and went to a quiet place, and then asked his agent: "You said they want to ask me to be an endorsement?"
The group buying war in Beijing has been very hot recently. Yang Mi also knew about some group buying websites, and even knew that Lashou.com hired the best actor Ge You.
But she is just a young actor who is not yet famous. How could this, which is known as the world's first group buying website, think of asking her to be a spokesperson?
"The other party said, eight hundred thousand a year, but you have to sign a five-year contract!"
Yang Mi was moved after hearing this. Eight hundred thousand, this price can buy a smaller house in the Fifth Ring Road of Beijing.
It's true that actors can make a lot of money, but they have to become nationally famous. People like her who haven't become well-known yet can't make much money all year round.
But something went wrong. The other party offered her a price higher than the market price. Could it be that she had some bad idea?
"Have you met anyone from the other company?"
"I've seen it before. The first person who came to me was a guy named Song Jing, who claimed to be the city manager of Meituan. Later, a guy named Lu Yan came and said he was the founder!"
"Lu Yan?"
Yang Mi said in confusion, as if he had heard this name somewhere before.
"It's the Internet singer from "The Beauty in the World Is Connected with You"!"
Yang Mi clapped his hands and said, "I just said that I have heard of this name. I remember that he was still at Yang University when he became famous, right?"
"People haven't graduated yet, but they are starting their own businesses!"
"So, he is also considered a person in the entertainment industry. Why not find some time to meet this person and see what his plans are before we make a decision!"
The agent said: "Oh, he is a student of Yangtze University. What bad ideas can he have? He is probably your fan. Now he will start a business and make money. He can find an idol as an endorsement. He is not a middle-aged greasy boss. Are you afraid?
Whatever, if you ask me, just sign it directly, this good thing doesn’t just happen!”
Yang Mi said, "Let's find some time to meet him and make a decision!"
The agent had no choice but to send the news back.
Lu Yan naturally agreed and the two parties agreed on a date.
Song Jing on the side smiled and said, "Brother Yan, has the other party agreed?"
"Of course!"
"If you have money, you are awesome. You can find your idol as your spokesperson!"
"When did I call her my idol?"
"Then why did you spend so much money to sign her? If you have money and no place to spend it, give it to me if you have no place to spend it. Brother, you don't need anything now, you just need money!"
Lu Yan smiled, lit up a cigar, and said, "I want to say that I am just optimistic about her development and want to form a good relationship in advance. Do you believe it?"