Lu Yan smiled and said, "Is there any business that Penguin doesn't do?"
This was originally said by Wang Xun. In another time and space, on July 9, 2010, Penguin QQ group buying was launched, which made Wang Xun feel like he was shocked and on pins and needles.
Since he returned to China to start his own business in 2003, he has successively founded Xiaonei, Fanfou and Meituan. The previous ones failed due to various reasons, but Meituan is his most successful one.
As a result, Penguin, who had been silent all this time, suddenly came in, catching him off guard and causing hundreds of group buying websites in their early stages to take a breath of cold air.
No one knows whether the penguin is a spoiler, a predator, or a terminator this time.
Because in the history of domestic Internet development, it has almost never missed any Internet feast.
Of course, it is not unfavorable.
Every enterprise has its own basic attributes. Penguin is social and Ali is e-commerce.
As for group buying, there is not much overlap with the social attributes of QQ. QQ group buying in another time and space was not very successful either.
At this moment, many people are worried about Penguin's follow-up actions. Lu Yan thinks it is better to take advantage of the fact that other group buying websites will be out of money and quickly recruit troops to seize the market.
After turning into a queen, Lu Yan did not go back to training, but went to Lu's Meituan Company to hold a meeting to set the tone for expansion.
First, recruit people, and then recruit 3,000 "local promotion personnel" to fully roll out urban sites.
Second, improve services with improving user experience as the core.
Third, the advertising budget should be increased appropriately, but in principle, it cannot exceed RMB 100 million per year.
…
President Zhou Xiaoqing put forward an opinion: "Mr. Lu, the spokesperson you are looking for is named Yang Mi. His reputation is too small. Do you think we should change it to another one?"
Lu Yan said: "Who do you think is suitable?"
Zhou Xiaoqing said: "I think Liu Yifei is very suitable. She has always been called the fairy sister and is very popular among young people. You know, most of the people who spend money on group purchases are boys!
The most important thing is that there are only a few suitable female celebrities. If they are signed by other companies, they will be passive!"
Lu Yan was influenced by the development model of "Wang's Meituan" in another time and space, and he was resistant to spending money on advertising.
In his view, group buying ultimately depends on who has more merchants, who provides better services, and who offers more cost-effective discounts.
He can save 20 yuan on the 100 yuan, but if he can only save 10 yuan on other things, no matter how beautiful the advertisement is, the user will make the right choice.
Therefore, advertising is only about receiving traffic. How many users can be retained in the end depends on services and discounts.
This is why Penguin’s QQ group buying is not very good.
The reason is that QQ is just a traffic-draining platform for group purchases. If it can think of the "bargaining" model of "Pinduoduo" at this moment and truly integrate the "social" and "e-commerce" attributes into one business model, then Lu Yan will be impressed.
I have a headache!
So she said nonchalantly: "Okay, then ask someone to contact her agent!"
Zhou Xiaoqing asked again: "What should Yang Mi do? Terminate the contract first? Liu Yifei probably won't agree to endorse a company with her!"
After hearing this, Lu Yan pressed his thumb twice on his temples and said, "Isn't this contract expired yet? How can it be terminated? Just ask Liu first. If she agrees, can we endorse together? How about it?
Agree, forget it!”
"It is unlikely that Liu Yifei will agree. If she refuses the first time, it will be difficult to negotiate later. Yang Mi's reputation is too small...!"
Because she was in Lu Yan's office, Zhou Xiaoqing tried her best to persuade her. She even wanted to ask, is there something going on between you and that person? Why else would you have to use her! She is not particularly beautiful, nor is she famous.
Very big!
Lu Yan shook his head slightly and said helplessly: "Okay, this matter is settled. If it doesn't work, I will stand up and speak for the company!"
Zhou Xiaoqing glanced at him and snorted: "Forget it then! You are a big boss and you are not married. If you ask someone to photograph you associating with different women, the impact will be huge!"
Lu Yan couldn't laugh or cry, "Who am I messing around with?"
"That's hard to say. Forget it, I'll get busy first!" After that, he left.
Lu Yan stayed in the office and handled the company's business. He had a super memory, a photographic memory, and his reactions and judgment were far beyond ordinary people.
The official documents that had been piling up for a long time were quickly dealt with.
At this time, the head coach called again and asked when he could go back to training. Lu Yan directly said that it was too troublesome to travel between southern Yunnan and Jinling, so he should arrange the training venue here!
African guys can practice sprinting if they have a place, but he still runs in southern Yunnan, which is a bit of a fuss.
Head coach Feng Shuyong couldn't help but laugh when he was told that, but he still had to coax Lu Yan. Why is there a shortage of track and field talents in the country?
If it were to be replaced by a super strong event like diving or table tennis, if any of the several seeded players sent out could win the gold medal, it would mean that the head coach and officials of the General Administration were awesome.
Feng Shuyong had no choice but to arrange the training location in Jinling.
On Lu Yan's side, he quickly received an advertising quotation from Liu Yifei's team, which was 4 million per year. Compared with Yang Mi's 800,000 per year, it was indeed much more expensive.
However, Liu Yifei is indeed well-known at the moment and is very influential among young people.
What should I say about this person? He has a tendency to drive high and go low.
Sister Shenxian and Zhao Ling'er are really good, but the follow-up works are a little bit worse!
However, Zhou Xiaoqing said that after hearing the quotation, she also felt that it was a bit expensive. LaShou.com hired "Uncle National Ge" for just over 4 million.
This will be 2009. Four million is enough to buy two or three houses in the Fifth Ring Road of Beijing!
So I negotiated the price with Liu Yifei's team, and the other party said that the price can be reduced, but it must be an exclusive contract, with a three-year contract, and it can be reduced to 10 million for three years.
After hearing this answer, Zhou Xiaoqing could only ask Lu Yan for instructions.
After all, the other party wants an exclusive contract, which means they need to terminate the contract with Yang Mi. That was signed by Lu Yan himself!
"Forget it, let's save this ten million and subsidize it to users!" Lu Yan said.
Zhou Xiaoqing was unwilling to give in, "The national market is so big, and a 10 million subsidy will not have any effect. But if Liu Yifei is invited to advertise, the effect will be immediate!"
Lu Yan still said: "Let's subsidize it to users!"
Zhou Xiaoqing had no choice but to leave after hearing this. In fact, in the process of enterprise development, such disputes between bosses and managers are common.
She didn't have much emotion, but Yang Mi was very well-informed.
I somehow got the news that Lu's Meituan had contacted Liu Yifei and the other party had made an offer of four million.
By the way, the girl was still very shocked. She only had 800,000 yuan a year, but the other party actually offered her 4 million yuan, which was five times her worth!