In Beijing, Sanjiang Manchuxiang Rice Company, two brothers, Lu Zhenshan and Lu Zhenhe, were interviewed by CCTV reporters in the office.
But after Lu Yan became prosperous, Lu Zhenshan and his wife were idle for a whole year.
Years of heavy farm work had left him in poor health.
Old farmers are like that. When they work a lot, they often get pains of one kind or another. They just take a few days to recover, and then they take some pain-relieving tablets.
If you really can't stand it anymore and go to the hospital, it's usually a serious illness, and most of it is in the late stage.
Lu Zhenshan also had a lot of problems. His liver, spleen, and stomach were not in good condition. Fortunately, he was not too old and had been checked early. If he had delayed the check until he was over fifty, it would have easily disappeared.
Furthermore, he also knows that business is difficult. It is true that his son has money, but it is also hard-earned. He must be cautious when investing!
After more than a year of repeated thinking and discussions, the three brothers Lu Zhenhe and Lu Zhenhai finally established a company called Sanjiang Manchu Fragrant Rice Industry.
The total investment is 10 million, provided by Lu Yan, which is regarded as a loan. The three brothers plan to make money and then pay back the investment.
A small factory was set up in the suburbs of Sanjiang City. It was chosen because it was close to the raw material production area and there were houses in the city.
As for the office, there is currently only one in Beijing, and it is also a store under Lu Yan's name, which saves rent.
Because it was only started in early 2009, the club has not officially opened yet. We have just produced some bagged rice and plan to sell it in the capital first.
But the main purpose is to sell to the south, with Jinling as the center and radiating to the surrounding areas.
Among the three brothers who came from the countryside, the one with the highest academic qualifications only went to high school and did not have much far-reaching knowledge.
I just feel that food is the most important thing for the people, and the Northeast is rich in rice. The three brothers have been farming for half their lives, and they have a clear business of buying and selling grain. After running this company, they will be satisfied with earning 1.8 million a year.
Regarding the sales issue in the capital, the three brothers naturally want to enter the supermarket. However, this channel is very difficult. Lu Zhenhe went out and ran a few stores. Either the channel fee was too high, or they ignored you at all.
Just when I was at a loss what to do, news suddenly came that Lu Yan had won the World Championships in Berlin, and a reporter from "Focus" was coming to interview him. What a God-given opportunity!
In the office, Lu Zhenshan brought out good cigarettes and tea and entertained them warmly. Because in his understanding, reporters were all great, and those from CCTV were even more extraordinary.
The clinker was more polite than him, and he gave a few compliments casually, which made Lu Zhenshan feel even more proud.
First, let’s learn about Lu Yan’s interesting stories when he was a child. Lu Zhenshan naturally wanted to talk about how his family became so poor.
It's not nonsense. When he first got married, he could barely make ends meet.
Later, the family separated and we had no money to farm, so we borrowed money from the village at 2.5 cents interest. After a year of hard work, it was almost the same as working for others.
It was through frugality that I was able to live a better life bit by bit.
In comparison, Chinese people today are really too ahead of their time in consumption.
Later, when talking about the present, Lu Zhenshan admitted that all the money was earned by his son.
"This child has been smart since he was a child, talks little, loves to read, loves to ponder, and has a calm personality. He rarely gets angry and has never fought with anyone!"
"Then why do you think he can make money in the stock market?" the reporter asked.
Lu Zhenshan laughed: "I think the main thing is his personality! If you want to talk about IQ, there are definitely people smarter than him. This child has been calm since he was a child. Basically, he has stopped being clingy (acting like a baby) with adults since he became sensible.
He wrote something in a notebook when he was in school: Never make a decision when you are angry!"
The reporter felt it was amazing after hearing this. Of course, the main reason was that Lu Yan already had a halo.
Then they talked about sports and asked Lu Yan how his health was when he was a child. Lu Zhenshan said it was average and he had never shown any talent.
Lu Zhenhe also said that in his impression, this nephew just had a talent for learning, but he really didn't notice it when it came to sports.
…
But at the same time, Jiangnan Satellite TV, at the request of CCTV, sent camera crews in batches to the National Central University, Meituan Company, and China Mobile to conduct interviews.
Lu Yan's teachers, classmates, partners in the company, and his officially announced girlfriend Ruan Xiaoxiao were all found by the film crew.
When these interviews ended and the materials were sent back to CCTV's "Focus Interview" column team, it was already past five o'clock in the afternoon.
There are less than three hours left before the show airs.
Members of the program team worked together to organize and edit the collected materials.
Video materials are better than telephone interviews. Those that are more reliable and those that may cause controversy should be chosen carefully.
In the end, all the materials were sorted out in one hour, and the title was: The Birth of a Civilian Hero.
In the view of the production director, Lu Yan's success was a counterattack.
An ordinary person without a prominent family background creates legends one after another through his unremitting struggle and hard work, and with diligence and perseverance far beyond ordinary people. This is the "Chinese Dream"!
In the evening, at 19:38, CCTV's "Focus Interview" program "The Birth of a Civilian Hero" was broadcast.
The ratings soared instantly. Even Liu Xiang did not receive such treatment back then.
Mainly the men's 100-meter event, its influence is far greater than that of the 110-meter hurdles.
This competition, also known as the "Flying Battle", is the most watched event in track and field competitions.
On the one hand, the lightning-fast performance within 10 seconds can make the audience feel excited. On the other hand, the world record of this project often means the world limit that humans can currently achieve.
In every track and field competition, countless sports fans are concerned about who will win the men's 100-meter championship and whether they can set a new world record. And this event also has many high-level athletes who are famous all over the world.
In comparison, the 110-meter hurdles has received slightly less attention. To put it simply, before Liu Xiang won the championship, many people may not have known that this event existed.
On the TV, the host first introduced the significance of Lu Yan's victory. This was not only a victory for China, but also a victory for the entire yellow race. It also raised the human speed limit to 100 meters in 9.51 seconds.
Then he began to introduce Lu Yan's growth path, using a provocative tone to describe Lu Yan's diligence and self-discipline in high school. The specific speaking style is somewhat similar to "A Bite of China".
It means that Lu Yan was not born out of nowhere, but persisted for several years.
Among them, Ruan Xiaoxiao, who is Lu Yan's girlfriend, told reporters in front of the camera: "What I know is that since he entered college, he will go downstairs and run five kilometers almost every day, unless it rains or
Something happened temporarily!"
"So, in addition to sprinting, he is also good at long-distance running?" a reporter from Jiangnan TV asked.
"It's not that he's good at it. I think his talent in long-distance running should be greater than that in sprinting!"
Many viewers in front of the screen heard this and thought to themselves: "Damn it, according to you, long-distance running is your strong point. Do you want to win another gold medal?"