Suddenly, Lu Yan called head coach Feng Shuyong and told him that a clothing company wanted to hire him as an endorsement for a fee of 15 million a year.
Feng Shuyong immediately said: "Xiao Lu, you are from the Field Management Center. Didn't we agree that the center will be responsible for the commercial endorsement?"
Lu Yan smiled and said, "I've mentioned it before, but this is an invitation from a friend, so it's hard to refuse."
Feng Shuyong was silent for a moment and then said: "As for the split, the center's decision is to give you 60%, which is already 10 points higher than Liu Xiang!"
Lu Yan smiled, "Coach, our situation is different. He is a disciple, trained by local and national sports units. I am equivalent to an art coach!"
Feng Shuyong was silent again, he understood the truth.
As the saying goes in the folk art industry, three years to study and two years to perform. Without a master to train you and give you all your skills, you would never be as successful on stage.
It's different for those who lead art investment masters. You didn't learn this skill from you.
"Xiao Lu, the country's track and field industry needs funds!"
Lu Yan smiled: "I understand. I have donated money everywhere since I came back this time. But one thing must be made clear. I should donate money, but I deserve no less!"
Feng Shuyong was a little dumbfounded and said: "Forget it, just tell me the number. I'll go back and discuss it with them!"
"Then 75%!"
"Okay, then I'll go back and discuss it!"
Lu Yan said: "By the way, the specific advertising you accept must be approved by me!"
Feng Shuyong was a little unhappy, "Xiao Lu, this request is a bit...!"
Lu Yan said: "I have property in my own name. If someone offers me a group buying website or a mobile phone advertisement, I will definitely not take the photo. There will be liquidated damages."
Feng Shuyong couldn't help but laugh and said: "You kid, you have a lot to think about. Okay, I can promise you this. For endorsements, there will definitely be no mobile phones or group buying websites."
After hanging up the phone, Lu Yan continued busy with the company.
By noon, Feng Shuyong called back and said that after discussion, the leaders of the field management center agreed to Lu Yan's request.
At that time, because the local sports bureau and other personnel shared the income, the field management center only took 20%. Now there will be 25% to take, which is not a loss.
Furthermore, there are too many merchants looking for Lu Yan to endorse advertisements. Quickly set the proportion of money to be divided, and then you can accept advertisements freely.
Nike, Coca-Cola, Cadillac, Bank of Communications, Yili Milk, China Post, Snow Beer, Lenovo Computer, China Unicom, McDonald's, China Life, Xinlang Weibo...etc.
These are the merchants who want Lu Yan to be the spokesperson, and they are very well-known in their own right.
As for those companies that are not well-known, there are even more.
According to statistics from the Farm Management Center, about 60 companies have made endorsement invitations.
And there are 21 people who can afford 15 million a year in endorsement fees.
In the end, after the operation and screening of the field management center, Lu Yan nodded and agreed, and in mid-September, 21 endorsement contracts were signed in one go.
Among them, a few are for one year and most are for three years. Only Cadillac signed a five-year contract with a large order of 70 million.
Of course, there are restrictions, which is that Lu Yan must drive a Cadillac when attending public events promoted by the media in the past five years.
At the same time, they will also provide Lu Yan with a Cadillac Escalade, a luxury car worth more than one million yuan.
After the contract was signed, the money was not given immediately. However, the total amount of endorsements could be calculated to be 910 million yuan. This really shocked the people in the field management center. This is a money tree!
Because the media information at this time is not developed yet, ordinary people just see so many advertisements with Lu Yan as an endorser on TV, and they don’t know how much money they can make.
But stars in the entertainment industry feel it too deeply.
This is grabbing food from their bowl, and it is also the most fragrant piece of meat.
Fifteen million a year, how many celebrities who call themselves A-list don’t have this kind of net worth!
In Beijing, Lu Yan was busy filming a Cadillac commercial when he felt his phone vibrate in his trouser pocket.
He didn't pay attention to it. When the filming was over, he took it out and took a look at the performance, but it was a message from Yang Mi asking him where he was now.
Lu Yan was sitting in his new car and replied a text message saying that he was filming a commercial in Beijing.
The other person immediately replied: "What a coincidence, I am also in the capital. Do you have anything to do tonight? Let's have a meal together!"
Lu Yan thought for a while, but he didn't have any plans.
The main reason is that he doesn't have many friends here and doesn't like socializing much, so he doesn't have many dinner parties.
He replied: "Okay, where are you? I'll pick you up later!"
Yang Mi sent her address. After Lu Yan finished shooting, he told the people at the field management center and drove away.
Regarding training and competition, Lu Yan has already stated that he will only participate in the Olympics and World Championships, and will not participate in other small competitions at all. The same goes for training. It is impossible to devote all his time to training.
The Farm Management Center has also relaxed its policies in this regard, and the only requirement is that performance cannot decline.
So after Lu Yan finished filming the commercial, he drove directly to the address Yang Mi said.
After arriving, I made a phone call and soon saw Yang Mi wearing a hat and sunglasses coming downstairs and getting into his car.
He took off his hat and sunglasses, took a long breath and said, "That's okay, I bought a new car!"
Lu Yan chuckled, "It's sponsored by the manufacturer!"
"One hundred is hundreds of thousands!" Yang Mi looked at Pengpeng, opened the rearview mirror, looked at himself, and said: "The endorsement fee your company gave me for a year can't buy this car.
!”
Lu Yan chuckled. Yang Mi's endorsement fee for Meituan was 800,000 yuan per year. Compared with Lu Yan's 15 million yuan per year, it was indeed a little less.
Yang Mi rolled his eyes at Lu Yan and said, "Hey, I heard that your contracts add up to 900 million?"
Lu Yan smiled: "That's not a year's profit!"
Yang Mi said: "That's not a lot, okay? You can earn more than us celebrities!"
Lu Yanxiao: "There's nothing you can do about it. The influence of sports stars is not limited to one country!"
But it is said that he is really famous not only in China, but also in Europe, America and even Africa.
For no other reason than because he can run faster than a black man. That is his natural attribute!
At this moment, I don’t know how many black children practicing long-distance running had Lu Yan as their goal to surpass them.
Lu Yan's championship poster has also become his best-selling product abroad.
Unfortunately, he was unable to make a penny from these best-selling posters.
Yang Mi sighed, leaning his head against the car window, and said, "Okay, you are awesome, what are you going to eat?"
Lu Yan said: "Tell me what you want to eat."
This person thought for a few seconds and said: "I know there is a Western restaurant nearby. It has an elegant environment and good food. How about eating Western food?"