A week later, Lu Yan decided to cooperate with Yu Zheng and invest in the filming of the drama "Palace", and Yang Mi felt a little more stable.
The total investment is tentatively set at 70 million, and it is announced that it is 100 million.
As for the actors, since Zheng's team was in charge, Lu Yan appointed a person named Tong Liya, which left Yang Mi a little confused.
And Tong Liya, who was struck by "good luck", was even more confused. For a long time, he couldn't figure out what was going on.
But Lu Yan doesn't need to explain to others.
As we enter November, China Mobile Company's first-generation product, the China M1, is about to be released.
It took Meizu a little more than two years to transition from making mobile phones to the launch of Meizu M8.
It took one year and four months from the establishment of Xiaomi to the release of Mi 1.
However, it only took 11 months from the establishment of Lu Yan's China Mobile Company to the launch of the first mobile phone.
Being able to save half a year is naturally the result of the prophet Lu Yan.
First, he made a plan in advance. By virtue of his status as a student of the famous Central University of China and his connections in the school, he intercepted most of Rebus's entrepreneurial team in advance.
The second is of course that he has many mature views on mobile phones, software customization, selection of hardware suppliers and OEM factories, and he avoids too many detours.
Within the China Technology Company, Lu Yan, Lin Bin, Huang Jiangji, Hong Feng, Zhou Yuping, and Cao Dexian were waiting in the conference room. Everyone had a China M1 mobile phone in their hands.
Black plastic body, 4-inch display, Qualcomm Snapdragon 8260 chip...
According to the current mobile phone market, a mobile phone with this configuration would cost at least 3,000 yuan.
"Mr. Lu, how much do you think this mobile phone should cost?"
The person who asked the question was Lin Bin, the vice president of the company, but in reality, he was mainly responsible for all the major and minor matters of China Technology.
However, Lu Yan asked Cao Dexian, who was in charge of marketing: "How much do you think is appropriate?"
Cao Dexian is a sales expert who was hired by Lu Yan later by a headhunting company. He is in his forties and has rich experience.
“The screen of our mobile phone is larger than that of IPONE 3GS, and the experience is not much different. It’s just that it’s not as famous as others, so it’s not as expensive as others.
But compared to Meizu M8, it is completely superior in terms of performance.
So I think it can be sold a little more expensive than Meizu M8. The terminal retail price is 2,580, which I think is pretty good!"
Lu Yan asked others how much they thought was appropriate to buy!
Some say 2999, some say 2188. They all have their own reasons.
Lu Yan then asked Huang Jiangji, who was responsible for the construction of the Shenzhou Mall website, "If we sell online and hundreds of thousands or even millions of users flood in at the same time, can we guarantee that the mall will not collapse?"
"Yes, yes, but offline, don't you want it?" Huang Jiangji asked tentatively.
The entire entrepreneurial team is dominated by software engineers and hardware experts, with only one Cao Dexian who has marketing experience and joined later.
Because I came from a relatively grassroots background, it was not easy to get along with engineers and Ph.D. graduates from prestigious universities.
Regarding the specific sales situation of mobile phones, these people did not meet in advance to study it.
Lu Yan said: "In the future, we will do our best to ensure the construction of the Shenzhou website. If the servers are not enough, we will add more!"
Cao Dexian asked: "How much does Mr. Lu think is appropriate?"
Lu Yanxiao, “One price for the whole network, 1999!”
Everyone was shocked when they heard this. In 1999, one phone made hundreds of dollars less. If the sales volume of hundreds of thousands of mobile phones was, the profit difference would be tens of millions or even hundreds of millions!
"Mr. Lu, isn't 1999 too low?" said Lin Bin, the company's second-in-command.
Lu Yan said: "Our company has been established for less than a year. It is not well-known and the brand is not loud enough. We just need to seize the market with a blockbuster."
Hong Feng then smiled: "Mr. Lu, if you want to say that the brand is not strong, we admit it. But when it comes to reputation, our company's reputation is actually quite good!"
Everyone laughed, and Cao Dexian also grinned and said: "I was also thinking about telling Mr. Lu when we filmed the commercial. With you as the spokesperson, this phone will definitely be popular!"
Lu Yan smiled and said: "Good advertising can indeed increase your reputation, but what customers want is real benefits!"
Then he picked up the Shenzhou M1 in front of him and said to everyone: "Where do you think this phone ranks in the 3,000 yuan range?"
Lin Bin also picked up the one in front of him and said: "In terms of cost performance and appearance, I think it can be ranked among the top."
Lu Yanxiao: "It can indeed be ranked among the top few, but it is not the best choice. But if you put it in the 2,000 yuan market, it will be the real number one. No other mobile phone can compete with it. Even so.
It's a Nokia machine, so it can't compete with it.
Why, the price/performance ratio is incomparable to ours.
As for the high-end attributes of famous brands, it is now even grabbing the market for mobile phones priced at a few hundred yuan, so how can it still be high-end?”
In Lu Yan's view, one of the main reasons for Nokia's failure was that he was too greedy and lacked strategy.
It wants everything from the mobile phone market ranging from RMB 200 to 300 to RMB 7,000 to 7,000 to 8,000 RMB, but it is invisibly smearing its own brand.
Like the later girls, why are so many people die-hard fans of Apple?
Just one word, expensive!
Although they may not be living well and have little money, their mobile phones are the same as those used by many rich people or celebrities, and they are all the latest Apple models, which can give them a false sense of superiority.
Why does Xiaomi give people the impression that it is not as high-end as Huawei phones?
That's because Xiaomi started from a low-end base, but Huawei created a Honor sub-brand and let Honor compete with Xiaomi. Naturally, it looks superior to others.
Lu Yan knows how to make mobile phones, so he will naturally start from the mid-to-low-end mobile phone market, but when he has the strength in the future, he will build a high-end brand.
After a meeting, the sales price of 1,999 yuan per unit was finally set.
After dispersing, each department began preparations for the mobile phone to go on sale.
Lu Yan stopped Cao Dexian who was about to leave, "Please make arrangements and shoot the mobile phone advertisement in the next two days!"
Cao Dexian chuckled and said: "No problem, Mr. Lu, is it just you, or are you looking for someone to go with you?"
Lu Yan thought for a while, "Two people!"
"So, do you need reception?"
"No, it's just me and Xiaoxiao!"
The woman behind the rich always attracts attention, and it is easy for beautiful women to become famous.
After appearing in "Focus Interview", Ruan Xiaoxiao instantly became famous on the Internet within a few seconds, and she was on par with the "Milk Tea Girl".
And she, this girl, also likes this feeling.
Because he knew that Lu Yan didn't like her being in the entertainment industry, although he had some small expectations in his heart, he didn't dare to say that she would have a guest role in "Palace", which he invested in.
But Lu Yan couldn't see her little expectation, so he was ready to take her to shoot an advertisement.