By the way, it is not new for video websites to want to buy the online copyright of TV series.
What is new is that we want to broadcast it simultaneously with satellite TV stations. Such an example has not been done yet.
Aiqiyi and Youku suddenly came up with this idea after seeing the news of Lu Yan's guest appearance circulating on the Internet and being on the hot search list.
I called Sun Xingzhou and was finally allowed to attend the film screening.
But on January 26, in a conference room of a five-star hotel in Beijing, Lu Yan, Sun Xingzhou, film purchasing representatives from several satellite TV stations, and staff from two video websites, iQiyi and Youku, gathered together.
After explaining some simple rules, a 37- or 37-year-old female film director smiled and said: "Mr. Sun, can you take a look at the scene where Lu Yan makes a cameo first? That's what I'm here for!"
Everyone laughed after hearing this, and a few women also said, "That's it, let's play Mr. Lu's part first and let us take a look, or else we'll be anxious!"
A male film purchasing director in his forties laughed and said, "Why are you so anxious to see the cameo scenes when he is right there!"
Some said: "It's different, two feelings!"
When Lu Yan heard this, he really didn't know whether to laugh or cry.
He remembered that a well-known screenwriter once broke the news that in the past, when producers sold TV series, they always found beautiful actresses to accompany them to dinner parties.
Things have changed now, and male stars are often used to accompany them. Because the film purchasing directors of major TV stations have all been replaced by women. Women’s voice in the industry is gradually increasing, and the majority of TV viewers are female, so
The era of male sex is here.
Why are there so many small fresh meats? It’s still a market problem.
But it was said that Sun Xingzhou stood on the stage and looked at Lu Yan as if asking for help. When the latter nodded, he found the episode where Lu Yan and Ruan Xiaoxiao made guest appearances, and then played it.
The light from the projector hits the screen, and the color is gray, because it is Kangxi's memory and what his father said to him when he was young.
Shunzhi, played by Lu Yan, has sword-shaped eyebrows on his temples and eyes as bright as stars. He is very imposing.
The scene of Concubine Dong E holding Ruan Xiaoxiao in her arms and watching the sunset on the steps outside the hall is also very beautiful.
The scene ended within a few minutes, and several female film purchase directors looked at each other with regret.
Some turned to Lu Yan and said, "Mr. Lu, when will you act in a film of your own, we will definitely support you!"
Lu Yan stood up, clasped his fists in his hands, raised his hands to everyone a few times, and said with a smile: "Thank you all for your support, but I really don't have time right now!"
"That's such a shame!"
"That's right, if he plays, he will definitely break the ratings record!"
Everyone was chatting casually, while Zhou, surnamed Sun, was playing with the computer on the stage and started watching the first episode.
Lu Yan could not accompany him throughout the whole process, so he left the venue to Sun Xingzhou and Yu Zheng, and went back to their own affairs.
I turned around and came to this conference room again.
These people took a quick look and started preparing to bid.
Today's TV drama policy is that a drama has four stars, and you can add terrestrial and online. Of course, whichever company is particularly promising and has deep pockets can also buy the exclusive broadcast rights.
But this "Gong Lock Heart Jade" seems to be a little bit special. Those who are optimistic about it are really optimistic about it, and some think it will be noisy.
After several negotiations, it was finally sold to four satellite TV stations in Beijing, Huizhou, Jiangnan, Jiangsu and Zhejiang and Aiqiyi for a price of 2.4 million per episode (2 million per episode for the first round of four satellite TV stations + 400,000 per episode for the network platform).
website.
There are 40 episodes in total, and 96 million was purchased in the first round.
After that, we can sell the second and third rounds of broadcasting rights, which will definitely exceed 100 million.
The initial investment in this play was 70 million, but later the cost exceeded and an additional 8 million was added, which is a total investment of 78 million. As soon as the contract was signed, there was a gross profit of 18 million.
Of course, when TV stations buy dramas, they also pay in installments. You have to wait until all the broadcasts are completed before you can get the balance. This will only give you a part of it. Fortunately, the drama is finished, so Lu Yan doesn't need to worry about it for the time being.
For Yang Mi, Lu Yan also advised her not to rush into filming. She should take on some commercials and variety shows first, and then take on TV dramas after "Gong Lock Heart Jade" is aired.
Speaking of which, this person is also a very well-informed protagonist. Lu Yan spent 78 million real money to cast in such a big drama to praise her. If she wasn't already popular, she wouldn't be able to think of anything else to do!
In the entertainment industry, there are really not many better resources than this. She is also waiting every day, hoping that "Gong Lock Heart Jade" will be broadcast soon.
On Lu Yan's side, he began to prepare for the New Year.
The first day of the Lunar New Year in 2010 is February 14th. The Spring Festival and Valentine's Day are on the same day. Many businesses are thinking of ways to promote sales.
China Mobile is also preparing to release a new commercial.
I have already thought of the slogan, "In the new year, if you love her, give her a China mobile phone!"
Although China Mobile has limited production capacity this time, it has not been able to launch a second model.
However, it is still possible to make a new mobile phone case and show off your presence!
China Mobile has specially customized a batch of rose gold phone cases, which are considered a limited edition, claiming that there are only 99,999 units.
The price is adjusted to 2099, which is homophonic to "love you for a long time"!
Then, release the pre-sale early.
As a result, on the first day of the event, the pre-sale of 99,999 mobile phones was snatched up by netizens in just a few minutes.
Sales Director Cao Dexian grinned at the sight and said, "If I had known the effect was so good, I would have bought more!"
Huang Jiangji, who is in charge of the Shenzhou Online Mall, said: "Didn't Mr. Lu say that this time it's not just for making money, but for advertising? If we open up the supply, it won't have this effect!"
Cao Dexian rubbed his hands and smiled: "Yes, yes! It's limited edition, so I have the urge to buy it!"
Huang Jiangji sighed: "This time I made this rose gold color alone. For this batch, the cost is much higher than others. The most important thing is, is it a pity to use it here?"
In his opinion, this color is very beautiful, and it will be very helpful to sales if used on the new Shenzhou M2.
Cao Dexian said: "However, this advertisement should leave a deep impression on many people, so it is not a loss!"
This person comes from a sales background and knows very well the subtle effect of advertising on people.
For example, in a diamond advertisement, if you tell a woman that this thing is not worth the money, the woman will still buy it.
There is also alcohol. Moutai’s status was not that high at first, but it relied on constant marketing to achieve its unique “national liquor status.”
However, "Fenjiu", which was originally a very popular brand, has gradually gone downhill.
However, after the new version of the advertisement between Lu Yan and Ruan Xiaoxiao was aired, it really caused a great response.
But when these consumers came to their senses, 99,999 limited edition rose gold mobile phones had been sold out.
Some consumers have no choice but to choose from several other colors.
But he had a good relationship with Lu Yan, so he called directly and asked Lu Yan to get one no matter what.
The molds produced in one batch will not be just right, so just make those mobile phones, right?