This Samadhi True Fire Investment Company is naturally the work of Lu Yan.
The Su family has always had the idea of marriage, and Bao Bufan also has the idea of investing with Lu Yan.
However, the chip industry is famous for its high investment and slow results. Bao Bufan didn't want to take that risk, so he asked Lu Yan if he had any good projects. If he could contribute some money, everyone could do it together. Lu Yan came up with the idea of takeout.
piece.
In fact, before the group buying website, he wanted to do takeout.
However, after actual inspection, I found that the food delivery industry only entered its peak period of money-burning from 2013 to 2015, which is not unreasonable.
As for users, when ordering food through the mobile phone software APP, they can see the menu and pictures. The experience is naturally much better than that of small cards, and it is also better than ordering by phone and text message.
For merchants, the popularity of computers is a problem, and the era of taking orders with smartphones has not yet arrived.
If you spend money to enter the takeout market at this time, you will not be one step ahead of others. Instead, you will be two or three steps ahead. You may be dead before spring comes.
Lu Yan’s idea is to lay out the plan. Meituan has a food delivery project department, but it is only for the purpose of cultivating talents and promoting it in advance.
We don't have much funding, and we don't have many employees. We currently only have teams in Jinling and Beijing. We don't expect them to make a profit, just make ends meet and don't lose too much.
Our own takeout items are all being maintained temporarily. Our competitors are naturally paying attention to them all the time.
Although the food delivery war is not as brutal as the "Thousand Regiments War", Zhang Ahao is also perseverant and capable in making Ele.me one of the top two in the food delivery market.
It is unrealistic to expect this person to quit midway and do other things.
Furthermore, even if you are not hungry, other competitors will appear. If they are powerful people that Lu Yan is not familiar with, it may be even more troublesome!
Therefore, Lu Yan, Bao Bufan and Su Li jointly established Samadhi Zhenhuo Investment Company, and pushed Su Li, the most beautiful school beauty of Fudan, to the front.
When Su Li was in school, she was relatively low-key. Most people only knew that her family was well off, but they didn't know her specific origins.
Zhang Ahao comes from a family of local businessmen in Shenghai, but they know that this beauty's father is Su Bingzhong, a clothing tycoon, and her mother is Xue Lianxing, the boss of "Su Guifu", making her a top second-generation rich man.
Zhang Ahao's mind turned around and he saw that Su Li was well-dressed and extremely beautiful. He looked sloppy and his hair was a little wet.
Said: "Akang, you receive Miss Su, I will sort it out!"
Su Li chuckled and said: "Mr. Zhang, don't be cautious, you look very good now. In fact, before coming here, I even went to Xiaoye Takeout!"
Zhang Ahao has a reckless character after all, so he smiled and said: "Okay, then I won't do those nonsense!"
I found a towel, wiped my face and hair, and then sat across from Su Li. Seeing that the female assistant and male driver brought by the latter were both standing, I hurriedly said, "You guys sit down too!"
But after talking, I realized that there was not so much to do in this small room.
He stood up and said, "I'll get two stools!"
The older driver smiled and said: "Don't worry about us, you guys are more important to talk about business!"
Zhang Ahao is a hero who has not yet made a fortune. When he bowed down as a corporal, he said carelessly: "Hey, how can you stand still!"
After that, he went to find two stools and came back. He asked Su Li's driver and assistant to sit down, and then said to Su Li: "Miss Su, how much do you know about the food delivery industry?"
Su Li smiled and said: "I have done some research and found that there are not many domestic takeout companies. Most of them are limited to one city. It is difficult to go out and become bigger and stronger!
However, with the development of mobile Internet, I believe there will be good development in the future!"
Zhang Ahao said: "We think so too!"
Su Li asked: "Mr. Zhang, can you talk about what you have done during the development of the company, the external business model, and the core keys to success?"
Zhang Ahao sat up straight after hearing this. Although this so-called Samadhi Zhenhuo Investment Company was different from what he expected, he still had to answer it properly.
In his expectation, Ele.me is going to be listed on Nasdaq. It will be more conducive to the company's listing if it attracts foreign investment.
However, in the process of development, domestic capital is also good. Relying on the big ship of the Su family, the company's development will not be bad.
After thinking for a few seconds, he carefully considered his words and said: "In the food delivery industry, the business model is to expand the scope of a restaurant by taking orders online and having food delivered by delivery people.
Because under normal circumstances, a small store can only radiate to surrounding residents. But with the takeout platform and delivery people, the sales radius can be expanded to three kilometers, four kilometers, or even five kilometers.
It greatly increases the potential customers of the restaurant and frees them from the limitations of geographical space.
Furthermore, in terms of time, some people are hungry late at night and don’t want to go out to find food. Just buy some instant noodles and bread will be enough for you.
But with takeout, he can order food online, which naturally extends the restaurant's effective movie hours.
From this perspective, the takeout platform helps restaurants increase sales, and naturally they can also charge a little commission!"
Speaking of this, Zhang Ahao said with great emotion: "Food is the most important thing for the people, and the catering industry will never be outdated. As a supporting industry for catering, takeout will definitely flourish after the popularization of smartphones and mobile Internet.
At that time, we will first occupy the Shenghai market. Then we will conquer cities one by one across the country. When the market share is high enough, we will definitely be able to go public and raise funds, bringing huge returns to investors!"
At this point, he waved his fist fiercely.
Su Li was a little stunned after hearing this. It was Bao Bufan and Lu Yan's idea for her to invest in the food delivery industry.
The money was not shared equally in proportion. Bao Bufan contributed the most, taking 40 million. She contributed 24 million, and Lu Yan contributed 36 million.
However, the 36 million was not invested in Lu Yan's name, but in the name of his mother, Zhang Xiulan.
This is how an investment company with a capital of over 100 million came into being.
Bao Bufan secretly discussed many details with Lu Yan and only asked her to invest in Ele.me as his representative.
In terms of funds, you can mention the Su family and Bao Bufan, but the one from Lu Yan can't be mentioned if you can.
When Su Li heard what Zhang Ahao said, he felt that there was quite a lot of development. At the same time, he thought to himself: "Lu Yan's Meituan has a food delivery project department, and it also wants to invest in other companies. Is this a plan to lay the groundwork in advance?"
Said: "Mr. Zhang is very eloquent and speaks very well. Can you tell us about the core advantages of your company?"
Zhang Ahao laughed, pointed to himself with his thumb, and said: "Me, or my entrepreneurial team!"
"Mr. Zhang is very confident!"
“The nine-story platform starts from the foundation, and the journey of a thousand miles begins with a single step. In my opinion, there are three elements for entrepreneurial success: creativity, capital and team!
In fact, the ideas are all similar, and it is easy to copy each other. Capital is profit-seeking. As long as there are signs of success on my side, in addition to Mr. Su, other venture capital investors will also come to me.
Only the entrepreneurial team is different. The ideas of the initial group of people are related to their temperament.
My team is the kind of wolf team with ideas and execution ability!
If Ms. Su invests in Ele.me, I guarantee you will make money!"