Beijing, Great Times Network Technology Co., Ltd. is also the parent company of the "Daily Toutiao" product.
Nowadays, for Lu Yan, developing such services and entertainment software products is as simple as building a house with a well-known developer, as smoothly and with high turnover.
First, he took money to register a network technology company, and then used his sharp tongue to poach a few programmers.
As long as you are not someone with a very strong mind and an industry leader, you can say that there is no disadvantage.
Then use the money points to exchange the technical data of the product in the Tianyou module of the system.
This kind of code-based product is not like a photolithography machine. It only has technical data and is also subject to various high-precision accessories that need to be imported.
It can be said that under his leadership, the project progressed very smoothly. In just one or two months, a mature Internet product was born.
As for seizing the market, I also have quite a lot of experience.
In the world of the Internet, traffic is king, and those who win users win the world.
If you have users, you will have a valuation. As long as you can retain users, spending some money in the early stage is nothing.
A "read headlines, get gold coins" campaign will soon be launched, giving away gold coins based on the user's reading time.
Gold coins can be exchanged for money and withdrawn, and can also be used to exchange for Meituan coupons and Yixing taxi coupons.
If you exchange it for the latter two, the discount will be higher, in order to strengthen the connection between the three softwares.
At the same time, he shouted the slogan "What you care about is the headlines" and quickly captured a large number of users.
In addition, Lu Yan himself is a popular figure with tens of millions of fans.
After posting a post on Weibo, countless fans immediately downloaded and tried it. I found that there were too many articles recommended here that I wanted to read, and I couldn't stop them once I started browsing.
The number of daily active users has skyrocketed, and the smooth development is not something that service products like Meituan can match.
Speaking of Lu Yan’s Meituan, because of the 2008 financial crisis, it defrauded a group of radical peers who were burning money. Its development is not as difficult as Wang Xuan’s Meituan in another time and space, but it is also quite difficult.
Because this thing is a two-way cooperation offline and online, it is not just about making good software and services, but also competing for merchant resources.
Meituan's market positioning is as a "local life service provider", and its main targets are KTVs, cinemas, restaurants, etc. that are frequently visited by offline consumers. The gross profit margin of group purchases in these areas is low, and the price cannot be raised due to competition, making it a bit difficult to do so.
The feeling of pleasing.
In order to make their data look good, some group buying websites focus on high-margin areas such as cosmetics and clothing. This is tantamount to taking Ahri’s cake and directly competing with “Juhuasuan”. The death should not be too tragic.
For example, LaShou.com, which collapsed in the first wave, said in its prospectus that it plans to use part of the raised funds for logistics construction. I don’t know where it got the courage to challenge Ali’s elephant.
As for advertising, Lu Yan has always insisted on online advertising.
Lashou.com, Tuanbao.com, Nuomi.com, Dianping.com, etc., are increasingly advertising offline. Users understand that if they want to use group buying, they have to search online.
Buy a bidding ranking with Search Macro. When customers search for group purchases, Meituan ranks first, which is equivalent to reaping the offline advertising results of other companies.
Furthermore, the world's first group buying website and Lu Yan's world champion title have made Meituan's development path much smoother.
In addition, the emphasis on offline promotion teams is a key to success.
Advertisements for businesses are basically ineffective.
In the early days of the development of the group buying industry, it was basically unrealistic to expect merchants to find group buying companies on their own. Instead, they relied on local promoters, running from house to house and negotiating with each other.
So when Lu Yan started his business, he hired Ahri’s “general Qian Jiawei”.
A large number of city managers and regional managers such as Yu Shuangpeng and Song Jing were also very attentive and hard-working in the early days.
For example, when Yu Shuangpeng led the team to enter Dongguan City, there were only a few employees. However, Lashou.com already has a team of more than 20 people in the local area and has a large market share.
But Yu Shuangpeng loves to ponder, and found that people from LaShou.com have passion but no strategy.
Dongguan's urban area is small, with many districts and towns, and scattered business districts.
Yu Shuangpeng mobilized sales staff to go to districts and towns to make a few orders.
The people at Lashou.com became nervous when they saw it, and immediately assigned manpower to various districts and towns.
Yu Shuangpeng feinted and led his men to attack the businesses in the city again.
Cooperate with cake shops to launch Valentine's Day cakes. Cooperate with KTV to design birthday discount packages to attract birthday customers to call friends and visit major movie theaters.
The movie theater industry is an area that many group buying companies tend to ignore in the early stages.
Because the gross profit is too low, the gross profit of a movie ticket is only 50 cents. Many group buying websites feel that the gains outweigh the losses, but they ignore the user traffic and stickiness brought by movie group buying.
In this way, accumulate small wins into big wins. Make fewer mistakes and make great achievements.
Lu Yan's Meituan has become the industry leader by virtue of its clearer market positioning, insistence on local services, stricter local promotion management, more affordable online advertising, option incentives, etc., and many other favorable factors.
Group buying is a two-way market, with merchants on one side and consumers on the other.
The important feature is that the more one side, the better the other side will be!
Products in a two-way market will enter a positive cycle after exceeding a certain threshold. As a result, the more consumers there are, the more merchants will be. And the more merchants, the more consumers will be.
Just like after Taobao reaches a certain scale, it will be difficult for Penguin and Qiandu to capture the market.
Unless it made a mistake on its own and mistakenly believed that the consumption of the entire society was upgrading, and it was difficult for users to find cheap products, which is why Pinduoduo came to be!
In the summer of 2012, Meituan, owned by Lu Yan, had a market share of 57.4% and was already the industry leader. However, it still had two strong competitors, Dianping and Nuomi.
The entire group buying market is a bit like a trend from "a free-for-all between princes" to a "three factions". However, due to the popularity of smartphones and the acceptance of merchants, the scale of the group buying market is still expanding.
The market battle between Meituan, Dianping and Nuomi.com continues.
In early July, Lu Yan put down all work and joined the national team to prepare for the Olympics.
This time he signed up for the men's 100-meter, 200-meter and 75-kilogram boxing competitions.
When the news spread to the Internet, it caused an uproar. It was even more surprising than Ma Yun making a movie in another time and space.
It is true that Lu Yan is good at sprinting and knows martial arts. Many netizens also know that.
But martial arts and boxing are two different concepts!
If this guy were to be beaten up by foreign players on the competition field, his nose and face would be swollen, how bad would his image be?
Some female fans even left messages on Lu Yan's Weibo to appeal, saying they do not want Lu Yan to participate in boxing matches.