An interesting business question is that vegetable shops often sell fruits as carry-ons, but fruit shops usually do not sell vegetables.
Because buying vegetables is a high-frequency behavior and buying fruits is a low-frequency behavior, high-frequency consumption can drive low-frequency consumption.
An important reason why Didi was able to win back then was that WeChat supported traffic diversion.
The use of chat software is a high-frequency behavior, but taking a taxi is not something every customer can use every day.
Therefore, in another time and space, in January 2014, when Didi announced its exclusive access to WeChat, it had already won most of the victory.
Compared with WeChat, Alipay's biggest weakness is the frequency of use.
Kuaidi and Ele.me, which it supports, always lose out to Didi and Meituan Waimai. This is also one of the reasons.
The main purpose of Lu Yan's entry into taxi-hailing software is to make money, so Qiandu doesn't need to consider it.
In order to develop smoothly in the future, he prefers Penguin.
Of course, if the price given by Ahri is right, it is not non-negotiable!
And if Search Hong is willing to come over and carry the sedan chair, he also strongly welcomes it!
"Hey, Mr. Li, hello, you want to participate in the A-round financing of Yixing Taxi? Welcome! Penguin and Ali both sent people over, and you Qiandu also joined, and the three BAT giants are here. I believe Yixing
The development will be smoother!"
After hearing the search macro on the phone, the news was indeed true. Penguin and Ahri actually looked at it at the same time. They saw that it was easy to take a taxi. It was not easy!
Then I thought about it again. In the field of group buying, Meituan is already the real leader. Even if Volkswagen and Nuomi merge, they will not be able to compare. This leading company should not be underestimated!
"Okay, then we will send out a negotiation team tomorrow and the day after tomorrow."
Lu Yan chuckled, "Okay, okay, we'll be waiting here!"
After hanging up the phone, Su Li exclaimed: "Qiandu also wants to participate? Are the three Internet giants, BAT, complete?"
Lu Yan put his mobile phone on the table and said with a smile: "Of course, it must be neatly arranged!"
Su Li extended his right thumb and praised, "Awesome, I wouldn't have dared to think of this before!"
Lu Yan thought to himself: "There are so many things that you dare not think about. Can you imagine the situation where Didi and Kuaidi are trying to subsidize users with 20 to 30 million yuan a day, so they are losing money?"
But he said: "Let's go, I will take you to eat!"
Su Li got up from the sofa, jumped slightly, took Lu Yan's arm and said, "Then after you finish eating, you want to swim with me!"
"certainly!"
…
After a while, Ma Yun took a Maybach, took the driver, bodyguard, and assistant directly to Yixing Taxi Shenghai Station.
The branch is located in an office building in Zhangjiang High-tech Park, Pudong New District.
We have only rented one floor for the time being, and there are not many people there.
After Ma Yun came over, he first visited the company, and then sat and drank tea with Lu Yan in the office.
When big bosses talk about things, they naturally don't dig into the details. They basically talk about the general outline, the specific details of cooperation, and legal provisions, only the legal department and the staff below.
"Yixing of yours is developing very fast. In just over half a year, you have reached Shenghai from Northeast China!"
Lu Yan said: "Time is waiting for me. If you don't run faster, someone will catch up!"
Ma Yun nodded. He personally tried Yixing Taxi in the capital. It was surprisingly easy to use. Naturally, he could see the commercial value contained in it.
However, although Yixing leads the way, other companies are not without room to catch up.
As long as the subsidy is high enough, he believes that he can start a business immediately. Didi, which was just born, is the one who started Ali!
"How about I invest 20 million US dollars first, and Alipay can guide you?"
Lu Yanxiao: "Mr. Ma's approval is a great thing for me. However, the company still has a lot of money in its account and does not need financing yet. I estimate that by next spring, when the company has been established for more than a year,
Financing was better then!”
Ma Yun took a sip of tea and said with a smile: "Aren't you afraid that by then, rising stars with venture capital will have already grabbed a lot of markets?"
Lu Yan smiled: "It's not that easy!"
In another time and space, Cheng Wei didn't understand technology at all when he was working on Didi, and neither did investor Wang Gang.
I spent 80,000 yuan to find someone to make the product, but there were constant problems and it never met the launch standards.
There were many problems after going online. The data packets were too large and there were too many bugs, which consumed both power and traffic.
They hate the taxi drivers so much that they say it’s no wonder Didi doesn’t take their money and is working with the operators to defraud traffic.
As for Yi Xing's taxi-hailing client software, it is the technical data that Lu Yan exchanged for monetary points in the Tianyou module of the system.
Naturally, I chose the later mature version. Even people like Ma Yun were surprised after using it.
I think this product is very good. Please note that Alipay still often failed to make successful payments until 2010.
Yixing Taxi is already one step ahead, its user app is also very sophisticated, and it is proficient in subsidies and has occupied many markets. Now it is a real industry leader, and in Ma Yun's heart, he is very inclined to invest in this company.
“Then let’s make an agreement. When you raise your Series A financing, we, Ahri, will lead the investment. How about that?
If you don’t agree, don’t blame us for making one ourselves and competing with you for the market!”
When Ma Yun said this, he had a smile on his face.
But Lu Yan knew that he was not joking.
But he is not afraid of this. He has invested a lot of money in Yixing Taxi, but when it comes to the "subsidy war", all he has burned is the funds sent from the investment.
Even if he doesn't become the boss in the end, at best he can sell it like Kuaidi, and he won't lose anything at all.
“Mr. Ma’s words scared me so much that my heart skipped a beat! Naturally, I was leaning toward Ahli to lead the investment. After all, our cooperation on Meituan has always been very good. However, when it comes to business negotiations, we haven’t reached the formal negotiation stage. Now
It’s too early to say anything!”
Ma Yun sighed and said with a smile: "Hey, I can't give away the money yet!"
Lu Yan said: "Absolutely not. How many people want to take Ahri's investment!"
Ma Yun sighed, "You kid!"
After a pause, he said again: "Why did you manage to do all this group buying and taxi-hailing? By the way, your daily headlines look pretty good to me!"
Lu Yan smiled: "Mr. Ma, I only have this little property, don't you want to keep an eye on everything?"
"The main reason is that your kid's business has gone so smoothly. Like me, I was always regarded as a liar wherever I went. In difficult times, I couldn't get my salary paid. I couldn't find any investment. I was so stressed every day...!"
I have to say that Ma Yun is really eloquent and is better at building relationships with people.
After saying a few words, the atmosphere instantly improved a lot.
Lu Yan smiled: "The edge of a sword comes from sharpening!"
"Well, what we will do is, if you pull it out right away, it will be a big sword!"
Lu Yan thought to himself, "Listen, why don't you say something nice!"