For large companies, changes in rules, regulations, reward and punishment systems need to be done with caution.
There is a saying that goes like this: When a grain of ashes falls on everyone’s head, it becomes a volcano.
Behind every employee of a large company is their family and career development.
Therefore, the specific incentive policies need to be studied slowly, but they cannot be implemented over a drink.
Time flies to 2014. According to the historical process of another time and space, it should be an extremely fierce Internet taxi subsidy war.
But because of Lu Yan, this "battle" was over in 2013.
At the beginning of the new year of 2014, on New Year's Day, Ali suddenly launched an event to collect the five blessings.
Spend 100 million yuan for promotion, and those who finally collect the Five Fortune Cards will share the 100 million yuan grand prize equally.
Ma Yun also invited Lu Yan to be the "blessing officer" and spokesperson for the event, but Lu Yan decisively refused.
Although the Internet taxi-hailing war between the two companies has stopped, the merger of Yixing and Kuaidi Taxi-hailing is also under negotiation.
But he doesn’t want to participate in the New Year war between WeChat Pay and Alipay.
Penguin was also very surprised.
They originally planned to launch a WeChat red envelope during the Chinese New Year and conduct a "sneak attack on Pearl Harbor".
But I never expected that Ahri would also be conducting marketing and promotion activities during the New Year period.
And it’s such a big deal, which has never happened before!
Brother Ma once suspected that one of his people had leaked the secret, but he couldn't find out who it was!
At the same time, it is also suspected that Lu Yan leaked "military information" to Ma Yun, but there is no evidence.
In desperation, we can only launch the WeChat red envelope and red envelope grabbing activities in advance on New Year's Day.
At the same time, I also called and wanted to invite Lu Yan as an image spokesperson to help promote WeChat red envelopes.
How could Lu Yan do this job? He immediately excused himself and said, "Mr. Ma, I am staying at home with my wife during the Chinese New Year. You will no longer participate in your business competition!"
"Mr. Lu, you can't say that. WeChat Pay and Yixing Taxi will both prosper and lose. If Alipay wins, the merger of Yixing and Kuaidi will be difficult to say!"
However, Lu Yan is very confident in WeChat red envelopes. Without him, chatting on WeChat is a high-frequency behavior, while collecting lucky cards is a low-frequency behavior.
Throw a dime on the ground, and no one will even take a look at it.
But grabbing red envelopes in a group, even a dime can make people excited.
In the early stages of the event, some people even joined various groups like crazy, distributed red envelopes, and grabbed red envelopes...
Although collecting lucky cards can also trigger exchanges, compared with the chance of grabbing a red envelope, it is too low.
Brother Xiao Ma still wanted to persuade him, but he was not a person who was good at words. After being talked around by Lu Yan for a few words, he gave up the idea.
After hanging up the phone, Ruan Xiaoxiao, who was sitting on the sofa next to her, said: "WeChat red envelopes are so fun!"
The implication is that you can help me speak for you!
When I said this, I sent a thousand yuan red envelope to the family group.
It was sold out in an instant, and then I saw old men, uncles, aunts, cousins, cousins, etc., all sending expressions of "thank you", "Thank you boss," etc., which made Ruan Xiaoxiao feel very happy.
In fact, WeChat red envelopes are a bit targeted at the weaknesses of human nature, just like the later live broadcast rewards.
How many people in real life, who are not doing well, spend a lot of money in the live broadcast room. They are praised by other people and treated differently by beautiful anchors, and then they feel like they have reached the pinnacle of life.
There are also those kinds of online games that cost 999 per dollar and follow the big brother’s footsteps.
Most people think it's silly, do they think anyone is playing this thing, and can they make money?
The actual situation is that it is very profitable. Their target customers are the kind of middle-aged tycoons who played Legend in the early years. They make money in the game and then lead a group of subordinates to "kill everyone".
…
When it comes to WeChat red envelopes, it is a normal chat mode among family members.
But now, Ruan Xiaoxiao hands out red envelopes every now and then, grabbing them without feeling embarrassed and feeling satisfied. The atmosphere is completely different from before.
"Hubby, don't be idle, give some away too! I just sent out two red envelopes to a group of college classmates and a group of high school classmates. Those who haven't been in contact for many years have all exploded!"
Lu Yanxin said: "You didn't arrive for a long time, but you handed out tens of thousands of red envelopes. This is a bit addictive!"
But then I thought about it, she doesn't gamble or have any other bad habits, so she is considered good among the first wives of rich people.
He smiled and said, "Okay, I'll post it too!"
While talking, I distributed many red envelopes to family groups, classmates, etc.
Among the roommates, Song Jing had the best luck and grabbed 399. She said cheesily: "Damn it, I gave you a red envelope. You can go out and do some exercise at night!"
Yu Shuangpeng said: "If you have the ability, you won't be afraid to go home and kneel on the washboard at night!"
Song Jing said: "I'm just kidding, she has been trained by me now and is always obedient!"
Xu Jiaqing said: "Boss, come on, the red envelopes cannot stop. The candlelight dinner for me and my wife is yours!"
Wu Yukun sent an expression, "Thank you boss!"
Song Jing said: "Oh, I'm going, the only one left is Zhang Xun. We haven't been together in the dormitory for a long time!"
Yu Shuangpeng said: "It's been a while, Brother Yan, let's organize it. You are the second richest man in the country!"
Xu Jiaqing said: "What the second richest man? As soon as the valuation and equity of several companies owned by Brother Yan are announced, he will definitely be the richest man!"
"The richest man under thirty is so inspiring!"
"Brother Yan, keep working hard. I am optimistic about you. You will strive to be ranked in the world and move up!"
…
After chatting with everyone for a while and setting a time for dinner, Lu Yan looked at Ruan Xiaoxiao standing aside.
She was addicted to giving out red envelopes and didn't pay attention to how much money she had given out, but she suddenly saw an increase in her balance.
"Hey, hubby, why does it say the balance is insufficient?"
"That means I have no money!"
"It's impossible. The card I tied is for daily use. There are more than 100,000 in it!"
Lu Yan chuckled, "Then it's all done!"
"How is it possible? I only posted it once...!"
Speaking of this, Ruan Xiaoxiao looked like she knew she was wrong, lowered her head and said: "I'm sorry, husband, I just wanted to have fun with you all. They are all relatives and friends. There are too few to use, and all the gifts are worth one thousand yuan."
…!”
Lu Yan touched her head and said, "It's good that you know you were wrong, and don't control yourself anymore!"
But in reality, Ruan Xiaoxiao's daily consumption is not extravagant and wasteful.
Xiao Wanru brought the child over. Seeing the expressions of the young couple, she thought her daughter had been wronged.
She spent the whole day taking care of her children and had no time to look at her phone. She asked, "What's wrong, daughter?"
"Well, I just gave out a lot of red envelopes!"
"How much will it cost?"
"Well, all the money on the card for daily life has been lost!"
"Ah, how much is that?"
"Ten...more than ten thousand!"
"You're a waste of money. How can you throw money at someone like this?"