For the first time, Su Li came forward to the Samadhi Zhenhuo Investment Company, with US$6 million.
In the second round, Samadhi True Fire, Jingwei Zhonghua, and Jinshajiang invested a total of US$8 million.
The third round, US$25 million, was led by Sequoia Capital, followed by Samadhi Zhenhuo, Matrix Partners China, and Jinshajiang.
These are all professional investment companies, regardless of the specific company operations.
Therefore, even if Lu Yan was hiding behind the scenes, he would not find anything wrong even if it was investigated, and he still felt that this company had a bright future.
But this time it’s different. Dianping is leading the investment, with a planned investment amount of US$80 million, and a valuation of US$500 million for Ele.me.
The reason why I chose Ele.me was because I wanted to open up a new battlefield outside the group buying field and compete with Meituan again.
However, upon closer inspection, we discovered that this well-developed local enterprise in Shenghai had received venture capital from Lu Yan when it first started. The sum totaled several times, amounting to 15 million, and it held a considerable amount of capital.
of shares.
In this case, how can you use Ele.me to order Meituan takeout?
But if we don’t fight the food delivery war, the best outcome for Dianping is to merge with Meituan as soon as possible.
Otherwise, once it goes downhill and its valuation drops, previous venture capital investors will not agree to it.
Therefore, no matter how high the price is, Dianping will buy the shares of "Samadhi Zhenhuo" in Ele.me and then invest.
In this way, a business war pattern is formed between Volkswagen versus Meituan and Ele.me versus Meituan’s food delivery, which can also stabilize the market share.
Otherwise, if Meituan is allowed to develop, there will really be no hope for Dianping.
Zhang Tao has been ambitious since starting his business.
He also knows that if Meituan annexes Volkswagen, he will definitely lose his right to speak and leave the management.
This is the tragedy of starting a business with venture capital funds. In name, you are the founder and the boss, but in reality you are subject to capital in every aspect.
On the other hand, this guy Lu Yan always starts with huge sums of money, which makes people envious!
You can have a net worth of one billion by stock trading. This is really incomparable!
Zhang Tao really felt that he was born in Yu, but he was born in Liang.
In the spacious and bright conference room of Ele.me's company headquarters, I saw the trio of "Samadhi Zhenhuo" company, Lu Yan, Su Li, and Bao Bufan.
All three people were actually present, and Zhang Tao was happy when he saw it.
If you come alone, the possibility of wrangling is higher.
With all three of them here, it seems they are quite willing to sell their shares!
In fact, regarding the shares of Ele.me held by the "Sanmaizhenhuo" investment company, the attitudes of the three people tended to be the same, and they all sold it.
The real economy has not been doing well in the past two years, and the Bao Group is under great debt pressure.
Over at Su Li, the jewelry industry is still as stable as before, but in terms of clothing, exports have dropped sharply and production capacity is overcapacity, so financial support is also needed.
Only Lu Yan is not short of money. He is mainly thinking about the upcoming food delivery war.
If Meituan’s funds are not withdrawn, it will be difficult for Ele.me to obtain hundreds of millions of dollars in strategic investment. Then the income from this investment will have little upside potential.
Ali, Penguin, JD.com, Dianping, and CITIC Industrial Fund will most likely support another food delivery company.
Of course, these companies are not necessarily in the same camp.
Compared to unknown potential opponents, he still feels that Zhang Ahao makes him feel more at ease.
Because he has studied some details of the subsidy war between Meituan and Ele.me before, which will be useful for future business wars.
For example, Meituan and Ele.me, why did the former catch up?
There is an article written by Hindsight: Because Ele.me, the first thing I hear is ordering takeout. If other products are added to the software, users will feel a little strange. But in the Meituan APP, there are multiple takeout columns, so there will be no such thing.
Feeling weird.
Once the user's phone runs out of space, he or she needs to delete some infrequently used software...!
…
At the venue, representatives from six companies, Ele.me, Volkswagen, Sequoia Capital, GSR, Matrix Partners and Samadhi Zhenhuo, gathered together to discuss Series D financing.
Bao Bufan was the first to say: "I am very optimistic about Ele.me. In fact, I am not here to represent the shareholders of Samadhi Zhenhuo, but to represent the Bao Group and want to participate in the D round of investment."
Zhang Tao almost became angry when he heard this.
Asking for prices all over the sky and paying back the money on the ground, you don’t have to act like this, right?
If I had known what the situation of your company was and the general environment was not good, why would you be so generous here?
He said directly: "Mr. Bao, we are here this time to discuss the matter of Samadhi Zhenhuo and withdrawing from Ele.me. I have already discussed it with several other companies. We are all joining forces to buy the shares held by your company!"
Bao Bufan was stunned for a moment, then smiled awkwardly, "Really?"
He immediately turned to look at Lu Yan and Su Li, with a baffled expression on his face, and said, "When did you two decide to sell, you didn't tell me in advance, what a shame!"
Su Li was young and had little experience, so he was amused by his cousin's performance.
He coughed and said: "Oh, we said last time that the price is right and it can be sold, so I will inform everyone!"
Shen Nanpeng of Sequoia Capital said: "Mr. Bao, Mr. Lu...!"
…
Shen Nanpeng is a truly remarkable presence in the domestic venture capital industry. He has invested in too many well-known companies. They have also promoted many mergers between competing companies.
As soon as he opened his mouth, he quickly skipped the wrangling stage and everyone started negotiating the price.
When Lu Yan and others wanted to sell their shares, they had to make some decisions and did not immediately agree.
At the end of the day's negotiations, Bao Bufan invited Lu Yan and Su Li to have dinner at a river view restaurant by the Huangpu River.
"Hey, this Internet company is better. The valuation is as good as air. In one or two years, it can go from nothing to hundreds of millions of dollars.
How many years can you earn this money by doing business?
To be honest, I don’t want to sell it anymore!” Bao Bufan said with emotion.
Lu Yan chuckled and said, "That's okay. Let's split the Ele.me shares held by Samadhi Zhenhuo. Mine will be sold, and you two will have to keep it!"
When Bao Bufan heard this, his eyes lit up and he said, "Okay?"
Lu Yan smiled: "What's the point? Meituan under my name received venture capital from Ali, and Yixing Taxi took the lead from Penguin!
But don’t forget that Yi Xing and Kuaidi burned a lot of money in subsidies, but the market share and number of users have also increased, and the company’s valuation has also increased, so no one loses!”
Su Li smiled and said: "Brother Lu Yan and I will quit together!"
After hearing this, Bao Bufan said nonchalantly: "Then let's sell it together!"
Lu Yan said: "Actually, I think it's better for you to keep those shares. They are afraid of me, and they are much less guarded against you two.
As long as those capitals are determined to use Ele.me and Meituan to seize the market, their valuation will increase at least ten times!"