The first thousand one hundred and twenty-six chapters of the retail industry chaos
At 6:30 in the evening, when all the major group headquarters had already gotten off work, Li Xuelan, Chen Linwen and the senior executives of Hengyu Supermarket Group were holding a meeting in the conference room of Hengyu Supermarket Group in Xingguang Building.
At the meeting, Li Xuelan said with a serious face: "This emergency meeting was convened today to focus on studying the future development of our group. It can be said that the competitive pressure our group is currently facing is very high. In Western Europe, we have to compete with Carrefour and Metro.
To compete for the market, in North America, we have to compete with Wal-Mart, Sears, and Kmart.
Starting from today, Ito-Yokado will become our biggest competitor in Asia. Li Sheng has just informed that the six major Japanese consortiums will join forces to inject capital into Ito-Yokado to allow it to expand on a large scale in Asia.
To become one of the top retail companies in the world."
Hengyu Supermarket Group has been expanding rapidly over the years, and it has launched a four-pronged attack. In Asia, Western Europe, America, and Australia, new stores are opening every month.
Retail companies compete for the market.
As of the end of March, Hengyu Supermarket Group had more than 1,800 convenience stores, and more than 800 supermarkets and stores.
Asia has always been the basic base of Hengyu Supermarket Group. Among the 1,856 convenience stores, more than 1,487 are in Asia, and of the 816 supermarket stores, 638 are in Asia. It can be said that the market in Asia is Hengyu Supermarket.
The foundation of the group.
The senior executives of Hengyu Supermarket Group are naturally aware of the strength of Japan's six major consortiums. Their joint investment in Ito-Yokado will inevitably cause turmoil in markets across Asia, and the Hengyu Supermarket Group will be the most affected.
Group President Chen Linwenzhi has never felt relaxed since he took the position of president. The group system reform, employees of 7-11 headquarters and convenience stores in the United States went on strike, and now Japan's Ito-Yokado is about to begin large-scale expansion in Asia.
.
If he cannot effectively cope with the expansion of Ito-Yokado and stabilize the market of Hengyu Supermarket Group in Asia this time, he may just pack up and leave.
He said at the meeting: "Although Ito-Yokado has strong support from Japan's six major financial groups, we also have our own advantages. Now our layout in Asia has been relatively complete. Over the years, local citizens have become accustomed to shopping in our supermarkets.
, as long as we firmly hold on to these customers, Ito-Yokado will inevitably fail in the end."
No matter whether Hengyu Supermarket Group or Ito-Yokado are relying on them now, a price war is of little use at all. It will only make both parties lose more than they gain. To suppress the expansion of Ito-Yokado, the best way is to improve the services of the supermarkets.
Quality is the only way to retain customers.
Zhao Chunmei, vice president of the group, said: "Ms. Li, Chen Sheng, we currently have an absolute advantage in Baodao and Xiangjiang, as well as Malaysia and Thailand. We mainly focus on consolidating these areas. I think we must focus on
In the Philippines and Indonesia, our layout in these two regions is not yet complete. Ito-Yokado is likely to choose these two regions as a breakthrough.
In addition, our layout in the Japanese market must also be strengthened. Originally, due to the cooperation with Ito-Yokado, our development and their development were misaligned. Now that both parties want to compete for the market, we must make up for our shortcomings and try our best to
The area where the two sides compete for the market is in Japan, which will minimize our losses."
Since the relationship between the Li Group and the Ito family was very good in the past few years, Hengyu Supermarket Group did not expand on a large scale in the Japanese market. Now that it has gone against Ito Yokado this time, they should naturally strengthen their presence in the Japanese market.
layout.
Moreover, dragging Ito-Yokado into the Japanese market is the best choice for Hengyu Supermarket Group. Let Ito-Yokado compete with them outside. No matter how it suffers, it will be Hengyu Supermarket Group.
Later, senior management raised the issue of 7-Eleven. Currently, in Japan, Ito-Yokado is the agent for 7-Eleven, and the contract period is June 30, 1990.
After the senior executives put forward their opinions, Li Xuelan said: "The Asian market is the foundation of our group, so we must defend this market. In the past, we were able to repel Carrefour and Wal-Mart when they came. This time Ito Hiroshi
Huatang wants to compete with us, and we must also fight them off."
Li Xuelan then made arrangements for the group. Group Vice President Fang Ruoqiang will fly to Japan tomorrow and will be temporarily stationed there, trying to keep Ito-Yokado in the Japanese market so that they have no extra energy to expand outward.
For this expansion in Japan, Hengyu Supermarket Group has specially prepared US$500 million, hoping to limit Ito-Yokado to Japan.
As for 7-11, since the contract was signed in 1990, Li Xuelan would not be able to break the contract. That would have a very bad impact on Hengyu Supermarket Group and would make Hengyu Supermarket Group lose more than it gains. We can wait until the contract period expires.
And in order to put more pressure on Ito-Yokado, this time Li Xuelan asked the group's vice president and general manager of Xuelan Retail Company Liu Weifang to establish Xuelan supermarkets in Tokyo, Osaka, and Nagoya, Japan, in an effort to capture the market of Japan's elite.
Starting today marks the complete breakdown of the friendly relationship between the Lee Group and the Ito family. In the following decades, Hengyu Supermarket Group, Wal-Mart, Ito-Yokado, and Carrefour competed with each other in various markets, with some alliances and some opposition.
, in some areas there are even three joint and one competing markets.
Ito-Yokado, which is backed by Japan's six major financial groups, is not as easy to deal with as the senior executives of Hengyu Supermarket Group imagined. Hengyu Supermarket Group's desire to restrict Ito-Yokado to the Japanese market is just wishful thinking.
Walmart is equally strong with the support of the American consortium. At least in the American market and even the North American market, they are taking the initiative.
Carrefour is no longer the Carrefour of its previous life. This supermarket group has become a collection of Western Europe just like Airbus. The latter shareholders involve many countries, which also gives them an absolute advantage in Western Europe, and even in Central and Eastern Europe.
share.
Due to Li Guangyu's intrusion, the world's retail market was thrown into chaos. Major consortiums paid more attention to channel platforms and used them as support to compete with all parties.
In the field of membership supermarkets, Sherland Retail Group is also competing with Costco, Sam's Club, and Carrefour membership stores in developed markets and cities with better economies.
In terms of home appliance chains, in order to compete with the South China Electrical Appliance Chain Group, Japan specifically established the Songzhi Electrical Appliance Chain to compete with the Lee Group across Asia. It also invested in the mainland's Sulin Electric to compete with the South China Electrical Appliances in the mainland market.
The battle in channels is not just about physical stores. In the future, e-commerce competition will be more intense. Not only do major retail groups have their own online malls, the Lee Group has its own shopping website. The United States also supports Amazon, and the Japanese group is not to be far behind.
To create their own shopping websites, Korean conglomerates are doing the same thing as those in Western Europe.
In the previous life, the United States dominated many industries and was completely disrupted by Li Guangyu. Many industries could only stick to the North American market. In South America, some American industries are facing challenges from major consortiums.