Li Guangyu does have a headache with the current layout of the inland area. Now his directly-operated stores of major groups and various retail supermarkets can enter open cities and provincial capital cities. This is a great breakthrough.
It's just that this is a big problem for Hengyu Supermarket Group. Now is not the time for high-speed travel, and the major provincial capital cities are not the super-large cities they will be in the future. The population of major provincial capital cities, especially the urban population, is not too large.
In addition, transportation is not very fast now. When Hengyu Supermarket Group enters these provincial capitals to establish supermarkets, it is bound to establish warehousing centers to ensure the local operations of the supermarkets.
However, considering future development and expansion, Li Guangyu still ordered: "We must divide the mainland into South China, East China, North China, Northeast China, Central China, Southwest China, and Northwest China, and establish first-level warehousing centers in the central cities of these regions, and in major provincial capitals
Cities will establish secondary warehousing centers, and in the future, regional central cities will establish tertiary warehousing centers."
The senior executives present naturally had no objections. This time there are dozens of mainland provinces, and they will expand on a large scale this time. As long as they occupy the main markets in major provincial capital cities, the future mainland retail market will be dominated by their Hengyu Supermarket Group.
Now is the golden period for Hengyu Supermarket Group to seize the market in the mainland. There are no supermarket chain groups in the mainland yet. Due to policy reasons, supermarkets such as Carrefour, Wal-Mart, and Ito-Yokado have not yet been able to enter the mainland market.
Hengyu Supermarket Group relied on its status as a Hong Kong enterprise and with Li Guangyu standing behind it, so they were able to slowly move from the city that was initially opened to the outside world to the provincial capital cities.
Such an opportunity is possible because Hengyu Supermarket Group settles its transactions with fresh agricultural products imported from the Mainland in Hong Kong dollars and promises not to exchange profits earned in the Mainland for foreign exchange for fifteen years. It is also the result of the Lee Group's continuous investment in the Mainland in the past ten years.
result.
In the past ten years, the Li Group has invested tens of billions of Hong Kong dollars in the mainland. This year it has invested even more, but so far it has not received a single penny of foreign exchange from the mainland.
In addition, since last year, various groups and companies under the Li Group in the Mainland have had party branches. Their Hengyu Supermarket (Mainland) Company also has a party branch. Since supermarkets are closely related to people's livelihood, the party branch secretary of their mainland company is a
Currently serving at the deputy department level.
It is precisely because of the concessions made by the Li Group in many aspects that more of their companies can enter the mainland market more easily than other companies, and it is also easier for them to expand into cities that have not yet opened up to the outside world.
It has been nearly ten years since the reform and opening up to the outside world. At present, except for Li's Consortium Industries and Meiqi Clothing Group, none of the wholly foreign-owned companies in the mainland is equipped with a party branch.
Chen Linwen spoke up and said: "Li Sheng, we have conducted careful research on the mainland market. Based on the topography and traffic conditions of each major region, we plan to establish first-level warehousing centers in provincial capital cities with convenient transportation in the center of each major region. These
The cities are Huacheng, Hangzhou in East China, Beijing City in China, Huanglong City in Northeast China, Chang'an in Northwest China, Rongcheng in Southwest China, and Jiangcheng City in Central China.
Originally, we planned to locate Jincheng in the northwest, but considering the traffic and economic factors in Chang'an, we decided to place the first-level warehousing center here.
In Southwest China, we cannot enter the market of Shuangqing City yet, so we can only place the first-level warehousing center in Chengdu."
Chen Linwen is not considering choosing based on economic centers. He is choosing based on the geographical centers of each region. After these divisions are completed, it does not mean that the East China first-level warehousing center only caters to the supermarket needs in East China. With future development, it can enter various regions.
After the city, delivery will be based on the actual distance.
Li Guangyu said: "You make your own decisions regarding the construction of warehousing centers. Regarding the expansion of supermarkets in the mainland, you must make a complete plan. You must take into account the purchasing power of the mainland, reasonably plan the number of our stores, and strengthen management.
For supervision, especially in the area of procurement, the person in charge of each region must select the best from the group's best.
The mainland market is huge, and it is also the foundation of our Hengyu Supermarket Group. The regional managers are unified into ten levels of management, which is the same level as our managers in other regions and countries."
They are not surprised by this. Some foreign countries are not as big as a province in the mainland. A regional general manager is responsible for the business of several provinces. In a market with a population of hundreds of millions, it is natural to have such a level.
You must know that the president of Hengyu Supermarket (Mainland) Company is Zhang Guanghui, the executive deputy general manager of Hengyu Supermarket Company, and the company is headquartered in Shanghai.
Now the general manager of Hengyu Supermarket is Fang Ruoqiang, executive vice president of the group, and Zhang Guanghui is now a director of the group's board of directors, with twelve levels of management.
Except for the mainland, no region has such a high allocation. Even the person in charge of Western Europe is currently only at level 11. The same is true for the person in charge of Central Europe, Southeast Asia, Australia, North America, South America and other places.
The level of the person in charge of Hengyu Supermarket Group's affairs in each country ranges from level eight to level ten. Countries with large populations and strong economies have level ten leaders, while some small countries only have level eight.
Executive Vice President Fang Yibo said: "Li Sheng, please rest assured that we will definitely choose the company's elites to be the heads of each region, so that our Hengyu Supermarket can occupy a dominant position in the retail market in each region."
"When establishing your warehousing center, you must consider the needs of our other groups. South China Chain Group, Chunghwa Electric, and the four major clothing groups will all enter major provincial capital cities, and the logistics will be temporarily handled by Hengyu Logistics Company to avoid South China Electric Chain.
The group’s repetitive construction in the mainland.”
Now it can only enter major provincial capital markets. South China Electrical Appliance Chain Group does not need to build warehousing centers and deploy logistics personnel in various places like Hengyu Supermarket Group. Hengyu Supermarket Group will agree to be responsible for distribution.
The top management of Hengyu Supermarket Group is very aware that Fujiwara Keiyin has been targeting their own group, hoping that one day they can push their Hengyu Supermarket Group down in the retail market, just like they want to pull Sears down from the altar.
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During this month, South China Electrical Appliances Chain Group has started a new round of expansion. Its focus is still on Greater China and Southeast Asia. The expansion volume this time is the same as last time, also 71 stores. Once these stores are put into use, South China Electrical Appliances will
The chain group has 142 stores, and its expansion rate is astonishing.
Compared to the South China Electrical Appliance Chain Group, the expansion speed of their Xuelan Supermarket can only be described as slow.
What makes them most dissatisfied is that Fujiwara Keiyin is always thinking about cross-border business, and just sells her electrical appliances and electronic products. From time to time, she will propose to enter other industries.
Moreover, the logistics construction of South China Electrical Appliance Chain Group is not slow at all. It has established warehousing centers in Taipei, Xiangjiang, Huacheng, Shanghai, Beijing, Kuala Lumpur, and Bangkok.
Although Sears is their biggest rival now, Li Xuelan and the senior executives of Hengyu Supermarket Group are very clear that their biggest enemy in the future will be the South China Electrical Appliance Chain Group.
Li Guangyu will not care about the competition of the following groups, and once the group becomes too big, he will carry out some splits. For example, Jiayi Group, he is ready to separate the theater chain independently. The main issue is monopoly. This matter is now in Asian countries and mainland China.
, Xiangjiang and Baodao will not care about him yet, but that may not be the case in the future.