After handling the Bentley Island acquisition affairs, Li Guangyu, Cao Weiqing and Zhang Ziyu discussed the development issues of the Bentley Group, the focus of which was the acquisition of Lamborghini.
This company is ill-fated. It has changed hands several times in the 1980s. High investment costs and few sales orders have made Lamborghini a bottomless pit.
The automobile market in the mid-to-late 1980s has always been relatively weak, and the development of many automobile companies has been affected, especially luxury car brands. Whether it is Rolls-Royce or Ferrari, whether it is Lamborghini or Porsche, these are all losing money.
among.
Now no one knows when the global auto market will prosper again, and some brands that cannot bear it are preparing to start tearful sales.
Jaguar, Land Rover, Bentley, etc. on the British side have already been taken over by the Li Group, so the pressure there is not very great. There are many luxury brands on the Italian side, and life is very difficult now.
This time, Li Guangyu just hopes to win over their brand. He bought Maserati at first and their Lamborghini this time. Anyway, Fiat has no interest in this company after taking over Ferrari. After all, the positioning of Lamborghini and Ferrari is highly overlapping, which is useless.
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Zhang Ziyu said: "Li Sheng, currently Lamborghini is basically in a state of bankruptcy. As long as we bear their debts, we can buy it with very little money. However, we already have Maserati, Jaguar and Lotus in terms of sports cars. I don't know what will happen after acquiring Lamborghini."
Positioning its development?”
There is really no shortage of sports car brands in the Bentley Group. Whether it is Jaguar, Maserati or Lotus, they are now relatively well-known sports car brands in the world. With their excellent design team and Jaguar's own engines, their appearance not only caters to young people, but also their performance
Also very outstanding.
At least in Zhang Ziyu's mind, Lamborghini is similar to Rolls-Royce, and both are relatively useless to the Bentley Group.
The current Bentley Group has ten brands including Bentley, Jaguar, Kirin, Spirit Fox, Land Rover, Maserati, Lotus, Hengtong Bus, Taurus Trucks and Condor Special Vehicles.
Among them, Jaguar, Maserati, and Lotus are not only car brands, but also sports car brands.
Maserati is now more famous than Jaguar, mainly because of the Maserati Quattroporte sedan promoted by Li Guangyu, which has made it famous and made it the first choice for group executives and gold-collar workers.
Li Guangyu said aloud: "Lamborghini is going to be a pure sports car brand, mainly competing with Ferrari and Porsche in the market. Jaguar, Maserati and Lotus are all incidental. These models are mainly in the sedan market."
Zhang Ziyu also knows that sports cars are famous, but their real profits are far from those of cars and even other models. Even if Land Rover's current sales are not very good, its profits are higher than those of several major sports cars.
A comprehensive automobile group needs to have a variety of models, especially sports cars. Even if the profit is very low, it represents the technical level and strength of the automobile group.
Because the skills required for sports cars are quite high, especially in engine technology, the strength of this group's automotive engines can be seen from the sports cars.
The core component of a car is the engine, which is also the most important part that major groups invest in research.
Zhang Ziyu responded: "Li Sheng, I will arrange for people to sign the acquisition contract when I get back. In addition, the British government contacted us and asked us whether we have any need to acquire Rolls-Royce, MG, and Aston Martin."
This period was a dark period for the automobile industry, especially luxury car brands. The market shrank severely and sales dropped sharply. Those in the UK also did not escape this curse.
Li Guangyu asked aloud: "What do you think?"
"Li Sheng, there is a high degree of overlap between Rolls-Royce and Bentley. MG and Aston Martin are also mainly sports cars. We really don't lack these now. It's just that we are acquiring Lamborghini this time, and if the British side doesn't acquire any of them,
It’s not easy to handle, after all, Aston Martin and Lamborghini have similar positions.”
This time, the main fault is Aston Martin itself. At that time, the Bentley Group also considered acquiring Aston Martin, but the other party was not very determined to sell it. Now they have basically finished the negotiations and are just waiting to sign the contract.
Then they came together again.
If it hadn't been for the British government looking for it, she wouldn't have bothered to mention it to Li Guangyu. She had no intention of acquiring Aston Martin anyway.
After Li Guangyu thought for a while, he said to Zhang Ziyu: "In this way, I will contact Ms. Wu, and then you will thread the thread through it, and Yulon Group will eat up these three companies. Now the Yulon Group's brands are too single, and the brands are relatively low-end.
, with the addition of these three companies, Yulon Automobile Group will be able to make a big improvement in the global automobile industry."
Li Guangyu is indeed no longer needed here. The current brands of Bentley Group are almost enough, and all types of brands are already available. Buying them again will only be useless.
Instead, it would be better to let Yulon Automobile Group come over. The Yan family now controls 60% of the shares, Hsinchu Bank controls 20%, and Tianyu Investment Company controls 20%. The development of this group will be beneficial to Li Guangyu.
Zhang Ziyu directly agreed to Li Guangyu's opinion. As for the possibility that Yulon Automobile Group will become the rival of Bentley Group in the future, Zhang Ziyu is not worried. After all, there are many world-class automobile groups, but Bentley Group is the most lonely.
The three major American car companies are General Motors, Ford, Chrysler, Japan's Toyota, Honda, Nissan, Mitsubishi, Mazda, Suzuki, and West Germany's Volkswagen, Mercedes-Benz, and BMW.
By strengthening the development of Yulon Automobile Group now, we will have an ally and helper when we compete with other countries in the future.
After the discussion, Li Guangyu got up and went out to see the specific situation and scenery of Bentley Island, leaving Cao Weiqing and Zhang Ziyu alone.
Cao Weiqing said: "Ziyu, in the blink of an eye you have joined our company for nine years. Over the past nine years, you have devoted your efforts to the development of our Li family industry. Guangyu and I are very grateful for this, but you are now 35 years old.
I don’t know if you have considered your personal happiness in marriage, and your title and Bentley Island territory also need to be inherited by future generations.
I especially hope that you can put down the burden in your heart. Now there will definitely be a place for you in Li's Enterprise. Your pursuit of a happy marriage will not affect your personal status in Li's Enterprise."
Nowadays, many female senior executives of the Li Group have crossed the threshold of thirty. They have dedicated their best years to the Li Group. Li Guangyu and Cao Weiqing are different. They are single all their lives. Life without marriage is not the same.
A complete life.
Zhang Ziyu graduated from the University of Toronto with a PhD at the age of 26 and joined the Lee Foundation. She is now the oldest unmarried senior executive of the Lee Foundation.
Cao Weiqing specially talked to her today, hoping that she could put down her inner worries and that the Li Group would not lower her treatment and status just because she got married and had children.
Zhang Ziyu also has a headache now. She is based in England, where she has not come into contact with many people from the Greater China area, and there are even fewer people who match her identity. She has never thought about marrying a foreigner, so she has been dragging it out for a year.
Years ago, it’s still monochromatic now.
She didn't know where her other him was, and now that she heard Cao Weiqing mention it, she didn't know how to respond.