In November, the mainland retail market is gradually becoming wary. Hengyu Supermarket, South China Electrical Appliance Chain, Watsons, Hsinchu Supermarket, Wal-Mart, Carrefour, Lotte, Ito-Yokado, Huarun, Hualien, Guomei, Shulin, Yonghui and other retail groups have all
The price war started this month.
Discounts for various reasons make mainland citizens even more happy. These large groups do not want profits to compete for the market, but first capture the market.
Major retail groups also have their own priorities. Hengyu Supermarket Group has opened 50 new Hengyu Supermarkets in South China, East China and Southwest China this month, which is obviously to stick to a few major markets.
Although the South China Electrical Appliance Chain Group has a nationwide presence, its focus is also on the South China, East China and Southwest markets. This time it has opened 150 new stores of various types.
Watsons focuses on its layout in large cities across the country. Except for the Greater Bay Area, there are relatively few county layouts in other regions.
Hsinchu Supermarket Group avoids the core layout areas of Hengyu Supermarket Group and focuses on central, northern and southeastern China.
Lotte Group and Guomei are focusing on North and Northeast China this time, with a large number of stores opening in these two regions this month.
Ito-Yokado, Shulin and Hualien are expanding their stores in the East China market, and they all want to occupy a dominant position in the East China retail market.
Wal-Mart and Huarun have entered the South China market, preparing to shake Hengyu Supermarket Group's dominant position here.
Carrefour-Metro and Yonghui entered the southeast market, central China and southwest markets, and competed with Hsinchu Supermarket and Hengyu Supermarket to seize the market.
Every retail group has huge capital support behind it. Now they are all wealthy owners, and the market is what they want. As long as there is a market, what they earn less now can be doubled in the future.
November 1st is destined to be written into the retail history of the Mainland. More than a thousand retail supermarket stores were opened in the Mainland at the same time in one day. This has never happened since the reform and opening up.
Newly opened stores have great opening promotions, with 10% off the entire store, and there are also many products at special prices.
Stores that have already opened for a long time also offer discounts for various reasons. Now these giants are not grabbing the market that is regarded as their rivals, but the small and medium-sized retail stores are suffering. When these stores have discounts, all the customers of these small and medium-sized retail stores will flee to them.
Here it comes.
The purpose of this time is actually very obvious, which is to clear the scene and kill those who are watching from the side first, and then they can slowly compete.
This is similar to the retail industry in the Hong Kong market, the Canadian market and even the Australian market. At the beginning, several giants were engaged in price wars. As a result, those small and medium-sized retailers could not afford it and had to choose to exit the industry, leaving only a few major players in these retail markets.
There are already very few giants and small and medium-sized retail supermarkets.
It's just that the huge mainland market is too attractive, which has led to the world's more powerful retail groups rushing to the mainland market, hoping to occupy a place in the mainland retail market.
In order to compete for this market, Liu Weifang, the president of Hengyu Supermarket Group, personally went to Shanghai to preside over the development of the retail group under the Li Group in East China and even North China and Northeast China.
Li Yibo, president of South China Electrical Appliance Chain Group, went to Chengdu to take charge of the development of the Li Group's retail industry in the southwest and northwest.
Fujiwara Huiyin, director of the Internal Trade Coordination Office, went to Huacheng in person to preside over the development of the Li Group's retail industry in South and Central China.
Until the chaos in the mainland retail market ends, these individuals will be stationed in these areas and fully responsible for the retail industry business in these areas.
On November 12, the dispute in the mainland retail market was in full swing, and Li Guangyu was always paying attention to the news there.
It seems that some forces feel that the current retail market is not lively enough. I don’t know if there are forces taking the lead. Medi, Gree, and TLC from Guangdong Province jointly established the Southern Electric Chain Company and also established the Southern Electric Online Shopping Mall to prepare for the home appliance market.
Put a hand on it.
Li Guangyu didn't feel much pressure after receiving the news. Even if the other party was in the South China market, which he focused on, Li Guangyu was not worried about the South China Electrical Appliance Chain Group. The South China Electrical Appliance Chain Group was supported by Chunghwa Electric and Datong Electric, even if these three companies were not
Resupply will not have much impact.
Guomei and Shulin are in big trouble this time. Guomei is better off, after all, there are several major Japanese consortiums as shareholders behind it, and several major Japanese electrical appliance groups can provide them with enough products.
Shulin is in big trouble. The major shareholders behind them are American consortiums. The American home appliance market is now dominated by Chunghwa Electric, Datong Electric, and several major Japanese appliances.
Once several companies stop supplying Shulin, the other party will face the embarrassment of not having large home appliance brands to sell, which is very fatal to the development of Shulin.
Li Guangyu had long wanted to squeeze Shulin out of the East China market. This was a once-in-a-lifetime opportunity. Li Guangyu specifically ordered Fujiwara Keiyin to contact several major manufacturers to stop supplying Shulin and strive to eliminate Shulin in one fell swoop.
Lose.
After receiving Li Guangyu's instructions, Fujiwara Huiyin immediately asked Li Yibo, the president of South China Electrical Appliance Chain Group, to contact the chairman of the two companies, Southern Electrical Appliance Chain Group and Guomei Electric Co., Ltd., to discuss with them joint matters against Shulin.
At the same time, Fujiwara Keiyin personally contacted several major Japanese consortiums and high-level officials in Guangdong Province, hoping that home appliance companies such as Hitachi, Panasonic, Toshiba, Sony, Sanyo, Gree, Medi, and TLC would no longer provide products to Shulin.
Shulin is the common enemy of these parties in the home appliance retail market. It is in everyone's common interest to deal with Shulin. Therefore, these parties hit it off and have stated that they will no longer provide products to Shulin except for the existing contracts.
After this aspect was confirmed, Fujiwara Huiyin once again made a new plan to allow the South China Electrical Appliance Chain Group to expand again. This time, the stores were all close to Shulin stores, and they attacked Shulin from all directions.
Within two days, Shulin quickly learned about the suppression from all parties. The top management was now in chaos, waiting for the chairman's decision.
In the Shulin headquarters office, Chairman Zhang Jindong is also very anxious now. This time has dealt a huge blow to them. Currently, the best-selling foreign brand home appliances in China are not available. Several well-known domestic brands have also made such a choice.
It was a devastating blow to Shulin.
It's just that he has to calm down now. If he panics, the company will be completely ruined.
Now he has to find new brands to cooperate with, and he also found that he only has a platform and does not have a brand of home appliances. Once the manufacturer gets stuck, it will be hit hard.
After getting through this crisis, he will also build his own home appliance brand, not just a platform that sells other companies' products.
He is constantly writing in his notebook the companies that are currently selling domestic home appliances, and he is also recording some well-known foreign brands.
Then he was carefully thinking about the brand companies he could cooperate with, and he wanted to ensure that these brands had nothing to do with South China Electrical Appliances Chain, Southern Electrical Appliances Chain and Guomei Electrical Appliances to avoid wasted efforts. Shulin didn't have much time to waste now. His competitors had already
Arrive at the door of the house.
Finally, he focused on Changhong and Haier domestically, and mainly South Korea, Samsung, and LG abroad as the partners he hoped to cooperate with. With the cooperation of these large home appliance companies, plus some ordinary home appliance manufacturers, it is enough to satisfy the needs.