On the morning of April 8, Li Guangyu, accompanied by Du Yuemei, came to the Rolls-Royce headquarters and signed the contract here today.
Rolls-Royce President Crian Rolls led the company's top executives to welcome Li Guangyu and his entourage outside the headquarters building.
The current development of the Rolls-Royce Group is not very good, especially the Bentley brand. Since they are basically copied Rolls-Royce models, sales are not satisfactory, and the current economic situation of the group is not ideal. This time, Bentley was able to sell 2.5
With a high price of 100 million US dollars, Chris Rouse is still very happy.
When I took over the Bentley brand, it was just because Bentley's debt was as high as more than 100,000 pounds. Although the pound was very valuable in three years, it only sold for 250 million US dollars in just over 40 years. Klein Rouse has already
Very satisfied.
After listening to Li Xuemei's introduction, Li Guangyu said with a smile: "Mr. Rouse, thank you Chen Quan for allowing us to enter the automobile industry."
"Mr. Li, you're welcome. Please come in," said Klein Rouse.
Li Guangyu finally understood why Rolls-Royce was willing to sell Bentley. First, the group's current development was indeed unsatisfactory, and second, the president had a lot to do with it.
Li Guangyu felt that it was very likely that this member of the founder family of Rolls-Royce was planning to sell Bentley and invest all the money in the research and development of Rolls-Royce cars when he saw that the current development was not satisfactory. Anyway, Bentley
For them, it is something they picked up. If they can sell it at a high price to develop Rolls-Royce, they will naturally be willing to do so.
After arriving in the conference room, Li Guangyu asked the lawyer who followed him to carefully review the contract. After confirming that there were no problems, both Li Guangyu and Klein signed their names on the contract.
At the same time, Li Guangyu also wrote a check from HSBC for US$250 million to Rolls-Royce. At this point, Li Guangyu completely controlled 100% of Bentley Motors.
In the afternoon, Li Guangyu and his party came to the production site of Bentley, which is also located in the same place as Rolls-Royce, both in Crewe, England.
In the conference room of Bentley Motors, Li Guangyu held a meeting of the middle and high-level executives of Bentley Motors.
Li Guangyu said: "From now on, our Li Group has fully controlled Bentley Motors. We will establish our own automobile group based on Bentley Motors. Our Ms. Du Yuemei has also communicated with you many times. Before everyone
We will not make any major adjustments to our positions, and Ms. Zhang Ziyu will now announce the appointment of the group’s personnel.”
Zhang Ziyu stood up and said: "We have newly established the Bentley Group, and Bentley will be the first brand under our automobile group. Ms. Du Yuemei will serve as the chairman of the board of directors and the chief executive officer of the group."
Du Yuemei stood up and said: "We all have many years of experience in the automobile industry. I would like to ask for your cooperation in the group affairs in the future."
After Du Yuemei sat down, Zhang Ziyu said: "Mr. Jesri Johnson, general manager of Bentley Motors, serves as director and vice president of the group's board of directors."
Jesri Johnson stood up and said: "Mr. Li, don't worry, I will cooperate with President Du's work and develop our Bentley Group."
"Huang Qiwei, the financial manager of the British branch of Jiayi Group, serves as the director and financial director of the group's board of directors." Zhang Ziyu said.
Huang Qiwei has been very excited since yesterday. He did not expect that after Li Sheng met with him yesterday, he would ask if he would like to work as the financial director of the automobile group. He was stunned by the good news of the sudden drop.
It took me a while to react and immediately expressed my willingness to work here.
He knew very well that the reason why Li Guangyu transferred him here was that he didn't trust the British people very much, so he asked him to come over and look at the group's finances.
Huang Qiwei stood up and said: "Thank you Li Sheng for your trust. I will definitely do a good job in the financial work of the group."
Zhang Ziyu then announced that Wesley Bieber would serve as director of the group's board of directors and director of the human resources department, and Zhang Minqi would serve as manager of the board of directors' administration department.
After announcing the appointment of the group, Li Guangyu said: "Today, Bentley still uses Rolls-Royce engines, and we do not have an available engine technology. In this regard, we must change.
We need to combine acquisitions with R&D to create our own engines so that we are not controlled by others."
Jesri Johnson said: "Mr. Li, we at Bentley also intend to establish our own power department immediately, but we currently lack R&D funds."
Jesri Johnson has considered this issue since Rolls-Royce wanted to sell Bentley. In the past, it was okay to belong to the same group as Rolls-Royce. Now that it is no longer owned by Rolls-Royce, his own group must have its own
Engine, otherwise the impact on Bentley will be great.
Li Guangyu had already planned this. Li Guangyu said: "I will inject US$200 million into the Bentley Group for early development. At the same time, we are also interested in acquiring Jaguar. They have perfect engine technology and can fully meet the needs of our Bentley cars."
need."
Senior executives are also very aware of Jaguar's situation. As a British luxury brand, Jaguar's market value is much higher than that of Bentley. The main reason is that Jaguar has perfect engine technology. Today, Jaguar's market value is around US$700 million. Listen to Li
Guangyu also wanted to acquire Jaguar and felt that Li Guangyu was wealthy.
Jesri Johnson said happily: "It would be great if the Bentley Group could acquire Jaguar Motor Company. Our development will not be restricted by other companies."
After the meeting, Li Guangyu and others, accompanied by Jesri Johnson, visited Bentley's design department and production workshop.
Then I heard about a model that the company is about to launch on the market during this period, the Bentley Mulsanne, which is developed from the T series.
This is also considered a classic Bentley model, equipped with a 6.75L Rolls-Royce V8 engine, which is full of power.
After seeing the Bentley Mulsanne prototype, Li Guangyu said to Du Yuemei: "Customize two cars for me first, special ones. As the boss of Bentley Motors, I naturally want to use cars produced by myself."
Du Yuemei said: "Don't worry Li Sheng, we will take care of your two cars."
Li Guangyu said: "When your car is launched, contact Xiangyu Group and Jiayi Group to promote this model."
Today's Bentley is far less famous than Rolls-Royce. Especially in Asia, its reputation is even lower. This time, with the influence of these two major groups and Li Sheng, the cars of his group are popular in Southeast Asia, Hong Kong, and Taiwan.
Japan and other places have finally opened up their markets.
Du Yuemei knew that after knowing that Li Guangyu was the owner of Bentley Motors, those families in Xiangjiang would definitely consider it when buying a car.