In the afternoon, Li Guangyu and Du Yuemei held a high-level meeting at Jaguar Motor Company to make some arrangements for the company's personnel.
Sampson Gerrard, the company's vice president and several department executives were directly kicked out by Li Guangyu. Li Guangyu appointed Shane Wesley of the automotive exterior design department as a director of the Bentley Group's board of directors and CEO of Jaguar Motors.
At the same time, Chemile Myerson, chairman of the General Union of Jaguar Cars, was appointed as chairman of the group's board of directors and general union, and temporarily concurrently served as chairman of the labor union of Jaguar Cars to stabilize the situation within Jaguar Cars.
Li Guangyu also announced the transfer of Bentley Motors Sales Director Sean Pitwick as Vice President of Jaguar Motors.
Li Guangyu will never forget the heroes who helped him stabilize Jaguar's internal situation during the acquisition. If Chemere Meyerson hadn't been a bit older, Li Guangyu wouldn't have just made him the chairman of the group's general labor union.
Li Guangyu said at the meeting, "Today, our main market for Jaguar is North America. Mr. Wesley, the company must pay attention to the affairs here. Now we are facing competition from Lincoln and Cadillac in the United States, and Japan's Lexus, Infiniti and
Acura has also begun to enter the North American market in a big way, and we absolutely cannot take it lightly."
Now is the time when Shane Wesley is in high spirits. Since William Lyons left Jaguar Motors, his position has not been changed for eight years. But this time, because of William Lyons's sake,
, assisted Li Guangyu in acquiring Jaguar. Unexpectedly, he not only became the president of Jaguar Motor Company, but also served as the vice president of the group. I am very grateful to Li Guangyu.
After hearing Li Guangyu's instructions, Shane Wesley immediately stood up and said, "Mr. Li, I will convey your instructions to the North American Sales Department after the meeting so that they will pay attention to this matter. At the same time, our automobile company will develop
Launch new models to meet the challenges of other car brands."
Although Jaguar is no longer as glorious as it was in the 1960s and 1970s, it still accounts for the largest share of high-end car brand sales in North America. However, in the past two years, it has faced competition from luxury brands in the United States and Japan.
It is being cannibalized by other car companies.
In North America, Li Guangyu can only ask Peng Xiaoli to give Jaguar some help. In Los Angeles, there are many rich people, so he asked the Lakers and Kings (ice hockey) to do more publicity for Bentley and Jaguar.
Li Guangyu is planning to focus on developing the Asian region this time. Now the Li Group has a greater influence here. At the same time, Jaguar's large-scale entry into the Asian region can also draw the attention of several Japanese automobile companies back from North America.
It can reduce the pressure on Jaguar in North America.
Li Guangyu said to Du Yuemei, "Yuemei, the main task of your group now is to make plans to enter Asia. After you are ready, our major Li groups will cooperate with your actions to strive for success in Southeast Asia, Xiangjiang, and Lisboa.
Places such as Baodao and South Korea can quickly capture the market."
Du Yuemei is very aware of the influence of the Li Group in these places. With the help of the Li Group, Bentley and Jaguar will definitely be able to occupy some markets in these places. If they want to occupy the leading position, they still need the efforts of the Bentley Group itself.
Du Yuemei said, "Li Sheng, our group will immediately start the plan for the two major brands of Bentley and Jaguar to enter these areas in a large scale, and report to you after completion, so that we, Bentley and Jaguar, can open up the situation in these places as soon as possible."
Li Guangyu said, "Yuemei, after you complete the plan, you can contact Ms. Li Xuemei directly. I will explain it. Then she will arrange for various groups to cooperate with your actions."
"Okay Li Sheng, are we just not going to enter the Japanese market for the time being?" Du Yuemei asked.
Li Guangyu is not planning to go to Lexus, Infiniti and Acura to compete with them at home. Some foreign products are not popular in Japan, such as cars. The Japanese people are more willing to support the products produced by Japan's three major automobile groups.
Car brands are not selling well in Japan. Li Guangyu does not think he can change this situation. The same is true in South Korea, but there is still a lack of high-end brands in South Korea.
Li Guangyu said, "Yuemei, after we have occupied the markets in Southeast Asia, Baodao, Xiangjiang, and Lisboa, we are competing with Lexus and other cars in their home countries. Now we do not need to spend too much money to enter the Japanese region. We have brought other regions
After occupying the market, we can apply other products.”
Du Yuemei replied, "Li Sheng, what about the Indian market and the mainland market? Do we, Bentley and Jaguar, also have plans to enter these two regions? The population of these two places is about 2 billion."
Du Yuemei is obviously unwilling to give up these two regions. Although Bentley and Jaguar are both high-end brands, the population base of these two places will be large enough by then, and they will still have some purchasing power. Many families in India are still very powerful. Mainland China is currently undergoing reforms.
With openness, the economy will get better and better in the future. It will be of great benefit to the Bentley Group to enter first.
Li Guangyu naturally has this plan. Volkswagen Group has already communicated with SAIC. Although there is no agreement yet, Li Guangyu believes that it will not take long. Thinking about the market share occupied by Volkswagen in the country in the previous life,
Li Guangyu was extremely jealous.
Li Guangyu said, "The market in India will be opened up by Vice President Jesri Johnson. After you reorganize the group, you will start to contact the mainland and communicate with them. We will enter the group's cars into the mainland market."
.”
Then Li Guangyu said to Shane Wesley, "Mr. Wesley, you can work with Bentley Motors to develop a new brand for our group. It will be mainly mid- to low-end. We will mainly use it to compete for the civilian market, and also use it as a brand."
For cooperation with mainland China, just give me the target of Volkswagen."
When Shane Wesley heard this, he knew that Li Guangyu was going to compete with Volkswagen in the mainland market. As Britain's main competitor in Europe, Shane Wesley also had a good understanding of the major German car companies. Volkswagen
In terms of high-end brands, the Group still has a certain gap with Mercedes-Benz and BMW. However, its main brand Volkswagen, due to its popularization route, its sales in Europe are far ahead of other major car brands.
Shane Wesley said, "Mr. Li, I will contact Bentley Motors and come up with a design plan as soon as possible. We only need to reduce some configurations and make some changes in the appearance design. I think it won't take us long to do it."
Finish."
Li Guangyu also knows that Jaguar Motors currently has relatively strong technical strength. It is difficult for a car company to develop a high-end brand, but it is too easy for these high-end brand companies to develop a low-end brand.
Li Guangyu said, "Mr. Wesley, we don't have to be too impatient. The appearance must be designed well, which will help our sales. Besides, negotiations with the mainland cannot be completed in a day or two. We have plenty of time."