When Li Guangyu was heading to Hutchison Whampoa, Zhang Ziyu, the president of Bentley Group's Asia affairs, was also negotiating with the FAW manufacturer on this day.
This is already the sixth high-level discussion that everyone has had since Du Yuemei inspected FAW, and some details of the cooperation between Bentley Group Kirin Automobile and FAW were discussed one by one.
Zhang Ziyu and his entourage arrived in Huanglong City yesterday. Jilin Province’s top management still attaches great importance to cooperation with Bentley. Last night, Jia Dezhong, the executive secretary of Jilin Province, communicated with Zhang Ziyu on the cooperation between Bentley and FAW. He hopes that Bentley Group will cooperate with Kirin Automobile.
FAW's cooperation can reach an agreement as soon as possible.
Ji Province is also very familiar with the situation of Bentley Group in Asia, especially in Baodao. The production base is under construction in full swing. It is currently discussing with Baodao Yulon Group on the establishment of a joint venture automobile company, which makes them a little worried.
, is the Li Group ready to give up its joint venture here and put all its focus on Baodao?
Zhang Ziyu said to Jia Dezhong: "Secretary Jia, we are here this time hoping to reach an agreement with FAW on some key issues and complete the establishment of our joint venture as soon as possible."
Jia Dezhong said: "Ms. Zhang, our Jilin Province and FAW's commitment to your group will not change. Now we are implementing reform and opening up. Please keep your group's confidence in our government. I believe that in the near future, our market will definitely become
One of your main markets for the Bentley Group.”
As President of Asia Affairs for more than half a year, Zhang Ziyu also has a detailed understanding of the Bentley Group's markets in various regions in Asia. Currently, the Lee Group's largest market is Baodao, which has become their largest market in Asia due to government support.
Although Japan has a strong economy, the Lee Group can only occupy a small part of the market in luxury cars. Japan's major domestic automobile groups are quite strong. The Bentley Group is not their opponent in Japan. Instead, it is in Thailand and Malaysia.
Bentley Group has good sales in China and India.
As for the mainland, Zhang Ziyu has not yet seen where the Bentley Group's market is. The reason why he wants to be the first to enter now is just to gain market share in the future. Without development in more than ten years, the two major luxury car brands of the Bentley Group want to
It is almost unrealistic to enter the continent for large-scale sales.
Zhang Ziyu said: "Secretary Jia, we Li Sheng are also very concerned about the joint venture negotiations between Bentley Group and FAW. Li Sheng also believes that mainland China will be our Bentley Group's largest market in the near future. After several previous negotiations, I believe
We will reach a consensus this time and reach some agreements on the joint venture as soon as possible."
As the executive secretary in charge of economic affairs of Jilin Province, Jia Dezhong very much hopes that Bentley Group can reach cooperation with FAW.
Nowadays, the central government is also focusing on economic development. Jilin Province is a traditional heavy industry base. The entry of Bentley Group can well promote the development of many enterprises in Jilin Province.
In the past few years of reform and opening up, the economic development of Guangdong Province has put pressure on other provinces, especially Pengcheng City, which was not established for two years. After the establishment of the special zone, a large amount of capital from Hong Kong has flowed in, and Pengcheng's economy has declined in the past two years.
It's like flying like a rocket.
Jia Dezhong said: "Ms. Zhang, I would like to thank Mr. Li and the senior management of Bentley Group for their trust in our government and their optimism for our market. I believe that this cooperation between Bentley Group and FAW will be a win-win situation. I also look forward to our cooperation with Ji Dezhong."
The province can achieve more cooperation with the Lee Group."
…
In the conference room of the FAW manufacturing plant, Du Tao said to Zhang Ziyu and his party: "Ms. Zhang, you are welcome to come to FAW again."
Zhang Ziyu replied politely: "Secretary Du, thank you for your warm reception."
After the two sides were polite, they began to negotiate again on some unresolved issues in the last negotiation.
After this period of time, after both sides reported to the upper management, everyone made some concessions on some issues that the two sides had disputes about, so this time there were much less disputes between the two sides.
With Bentley wanting to enter the mainland as soon as possible, and FAW also hoping to reach a joint venture agreement with Bentley as soon as possible, this negotiation went relatively smoothly. After a morning of discussions, everyone reached an agreement on various joint venture terms.
Zhang Ziyu said: "Secretary Du, I am very happy that we can achieve such a consensus this time. I hope that our cooperation will be so smooth in the future."
Du Tao said: "We, FAW, have always been very sincere in our cooperation with your Bentley Group. I believe that our cooperation can continue, making our FAW and Bentley Group mutually beneficial and win-win."
Zhang Ziyu knew that it would be very difficult for the Bentley Group to enter the mainland market without cooperating with local automobile companies. As for the future development of the joint venture, she was not sure. This was something Li Sheng was optimistic about.
She can only do things according to the arrangements of Li Shenghe and the senior management of the group.
Zhang Ziyu said: "Secretary Du, our group is also very optimistic about the strength of your FAW. We believe that the cooperation between Bentley and FAW will definitely make our joint venture brand a great success. After the joint venture is established in the future, we will still work hard under your leadership.
I hope that FAW Kirin can achieve a good market in the mainland under your leadership."
Du Tao said: "Ms. Zhang, don't worry, we attach great importance to this cooperation. After we formally reach an agreement, we will immediately start building the factory and strive to complete the FAW Kirin sedan off the assembly line as soon as possible."
Du Tao now only hopes to complete the formal signing as soon as possible so that he can arrange the subsequent construction of the joint venture. Before the joint venture is formally established, no amount of intention agreements will have much effect.
As a leader in the continent's automobile industry, he does not want his FAW to be replaced by these other automobile companies. Several other major automobile manufacturers are also negotiating cooperation matters with foreign automobile groups, and time is still ahead of them.
Fortunately, although my side is a British automobile group, its shareholder is Mr. Li Guangyu from Xiangjiang. He is very optimistic about the mainland and has established a production group with more than 20,000 employees in Pengcheng.
.This gave him the opportunity to roll off the FAW joint venture brand cars before other companies, and he did not want such an opportunity to go to waste.
Zhang Ziyu said: "Secretary Du, I will contact Li Sheng in Xiangjiang later and report the issues we negotiated. Li Sheng also attaches great importance to cooperation with you. I believe we can sign a cooperation agreement in these two days.
"
Du Tao was very happy to hear this and said to Zhang Ziyu with a smile: "Ms. Zhang, I am waiting for your good news. Please believe that we will definitely achieve a win-win situation with this cooperation."
After Zhang Ziyu was polite to Du Tao for a while, he said goodbye to Du Tao and left the FAW Manufacturing Plant.
After seeing off Zhang Ziyu and his party, Du Tao immediately reported the status of today's negotiations to the Municipal Party Committee and the Provincial Party Committee.
Jia Dezhong, Standing Secretary of the Provincial Party Committee, ordered Du Tao to maintain communication with Zhang Ziyu in the past few days and strive to sign a joint venture agreement as soon as possible and complete the establishment of the joint venture company.