Since 1979, many Western countries have fallen into a new round of economic crisis, and the economic growth of many countries has stagnated. Among them, the United States and Britain have been the most serious. The economies of West Germany and France have also suffered serious blows.
Among them, Japan's economy has also suffered serious challenges this year, and its economic development has slowed down severely.
This year, especially with the arrival of July, the economies of various countries have reached their lowest point. Governments of various countries have also introduced many policies to protect their domestic enterprises, which has brought huge challenges to enterprises in Hong Kong.
Li Guangyu's own major groups were also affected by this policy, and their profits began to decline in July. In particular, the Bentley Group suffered heavy losses in the US market.
Just this July, the Reagan administration increased tariffs on imported products to protect domestic companies with similar products. In particular, the tax on luxury brands such as Bentley Group luxury cars was significantly increased to protect domestic sales of Cadillac and Lincoln.
As the Bentley Group's largest sales market at present, the introduction of this policy by the Reagan administration directly dealt a heavy blow to the Bentley Group, which was just gaining momentum.
Du Yuemei has been very busy this month. He knows very well that under the current situation, it is impossible for his Bentley Group to rely heavily on the US market, so she now pays more attention to developing the markets of Commonwealth countries.
Although the current British government does not have the power it had at the beginning of the century, there are still more than fifty countries in the Commonwealth, and British companies have great advantages throughout the Commonwealth.
The markets that Bentley Group is focusing on this time are Canada, Australia and India. The consumption power of the masses in Australia and Canada is still very good, and there are also many wealthy families in India. At the same time, the Lee Group can enter the Indian market with Kirin Automobile.
, even though India’s economy is relatively backward, its population base is large and its consumption power cannot be underestimated. Flashdance
In the afternoon of August 3, Zhang Ziyu came to Li Guangyu's office and reported to him the current difficulties of the Bentley Group and the group's plans for the next period of time.
Li Guangyu is very aware that life will not be easy for many luxury car brands in the next few years. This has also led to many luxury car brands changing hands many times in the next ten years. It was not until mainland China developed that many luxury car brands
Hence being fed.
Today, the main profits of the Bentley Group are still from Jaguar, and Bentley also accounts for a part of the profits. On the contrary, the low-end Kirin Automobile has the least profit. Once each country increases tariffs on luxury goods, it will have a huge impact on the Bentley Group.
Fortunately, Li Guangyu already had some plans. As soon as the exchange opened this morning, all the orders in Li Guangyu's hand had been delivered. At present, all the funds have been transferred to Tianyu Bank's account, and it is time for Bentley Group to expand its types.
Yes, at least in terms of trucks and buses, I still need them, as well as vans. Li Guangyu Supermarket is expanding rapidly, so I need these in terms of logistics.
Li Guangyu said to Ziyu, take more bodyguards with you to India this time and pay attention to your own safety.
Li Guangyu knows that India is still very dangerous for ladies, and Li Guangyu doesn't want his group's talents to have any accidents there.
Li Sheng, thank you for your concern, I will pay attention to it myself. Zhang Ziyu said.
Li Guangyu thought that if he wanted to make a difference in the Indian market, he still needed to cooperate with local consortiums, which would be more conducive to the development of the Li Group in the local area.
Li Guangyu said to Zhang Ziyu that after you go to India this time, you can contact the Tata Group to see if they have any intention to build a joint venture factory. We can let Kirin Automobile cooperate with them in India.
As the president of Bentley Group's Asia affairs, Zhang Ziyu naturally knows the Tata Group well. It is one of the top local consortiums in India and has a very high influence in India. If the Lee Group reaches cooperation with them, its development in India will be
Very convenient.
Zhang Ziyu replied to Li Sheng, after I arrive in India, I will go to Mumbai to visit the top management of the Tata Group to see if they have such a wish.
At five o'clock in the afternoon, which happened to be nine o'clock in the morning in London, Li Guangyu dialed Du Yuemei's phone and made some arrangements for the future plans of the Bentley Group.
After Du Yuemei heard Li Guangyu's voice, she immediately knew that Zhang Ziyu must have reported the situation on her side.
Du Yuemei said, Li Sheng, do you have any instructions?
Li Guangyu said to Yuemei, you don't need to worry too much. There are some predictions about this incident. You should pay attention to rest when you should. I don't want you to have to transfer people to England again because of your health.
, the staff here are very nervous.
Du Yuemei was very touched by Li Guangyu's concern. The boss did not blame her for the poor development of the Bentley Group she was currently leading, but instead told her to take care of her health.
Du Yuemei said, Li Sheng, thank you for your concern, I will pay attention to rest.
Li Guangyu said to Yuemei, it will be difficult for our luxury car brand to achieve breakthrough development for a long time to come. At this time, we should shift to other models. Remember when I asked you to pay attention to buses and trucks?
Some companies?
Du Yuemei naturally knew that when Bentley was just established, Li Guangyu asked himself to pay attention to this situation and prepare for future acquisitions. However, Bentley's funds have been spent on the construction of workshops, mainland joint ventures and Baodao bases for more than a year.
Construction has started, and there is currently no spare capacity for acquisitions.
Du Yuemei replied to Li Sheng, we are still in some financial difficulties. If we want to acquire a car company, we will only need financial support from the headquarters.
Li Guangyu smiled and said, Yuemei, don't worry, I will inject one billion US dollars into your group this time for your group's expansion. You should plan carefully this time to make the Bentley Group a comprehensive automobile group.
It’s not just a sedan or sports car market.
Du Yuemei immediately became excited after hearing this. She did not expect that Li Guangyu would support the Bentley Group this time. The injection of one billion US dollars gave her enough confidence to complete the task assigned to her by Li Guangyu.
Nowadays, due to the impact of the economic crisis, not only the Bentley Group is sad, but also many car companies in England, France, West Germany, and Italy are not very good. He is confident that he can get his favorite car company at a lower price.
She herself knows very well that it is difficult to compete with the major automobile groups in West Germany, Japan and the United States by developing a single car market. Those automobile groups are all developing cars, trucks, sports cars and buses, and their comprehensive strength is
Very strong.
Du Yuemei said to Li Guangyu, Li Sheng, don't worry, I will step up to handle this matter and strive to complete our transformation from a single car group to a utility vehicle group this year.
Li Guangyu believes that with Du Yuemei's ability, he can definitely lead the group well. With Jaguar's engine research laboratory, the heart of the automobile industry, Li Guangyu is not worried that his automobile group will not develop.
Finally, Li Guangyu specifically told Dao Yuemei that we should increase investment in the research and development of our engine technology. This is the basis for our Bentley Group to compete with other groups. We cannot lag behind other automobile groups in this regard. If your group
When financial resources are insufficient, I will make additional contributions.
Du Yuemei naturally knows what engines mean to the automobile group. She has never reduced the group's research funding in this regard, hoping that in this regard her group can maintain its top position among the world's major automobile groups.
Li Sheng, don't worry, I will continue to increase investment in various research laboratories of the group to maintain our advantages. Du Yuemei replied.