On February 5, 1979, Li Guangyu came to Taiping Clothing Company and presided over a high-level meeting of the company. After listening to reports from various departments of the company, Li Guangyu said: "In the past year, I paid the least attention to the clothing company. Well, thanks to your efforts, the company has achieved significant development. I would like to thank you all for your contribution to the company."
After Li Guangyu finished speaking, there was a round of applause below.
After the applause stopped, Li Guangyu continued: "I just heard some data from the financial department, and I feel very happy. One is that our own Chengyu brand has Teresa Teng's endorsement, plus Xiangyu Group and Jiayi The group’s publicity has achieved good sales in Asia.”
"The second is that our Chengyu direct-operated stores have our direct-operated stores and franchised stores in Southeast Asia, Hong Kong, Baodao, Lisboa, RB and major cities in South Korea. This allows our clothing to be sold in these areas Listed for sale.”
"Third, with the addition of our factory in Li's Industrial Park, our garment processing employees have exceeded 2,000."
"The fourth is our most important. Our company made a profit of more than 130 million Hong Kong dollars last year, and our OEM products accounted for less than 40% of our profits. Our company is moving from an OEM factory to self-designed and own-brand products. , the transformation of an ecological chain-type clothing group with self-production and self-sales.”
After saying this, Li Guangyu took a sip of tea and continued: "In view of the continuous development and growth of the clothing company, I will tell you something that makes everyone happy, so as to repay everyone for their hard work over the past year."
Li Guangyu announced: "Taiping Clothing Company has officially changed its name to Hongyu Clothing Group, and Chen Dong has been appointed as the Vice Chairman and Chief Executive Officer of the Board of Directors of the Group Company."
Although Chen Dong knew that the company was upgrading the group, he must be the CEO. But when Li Guangyu announced the appointment, he couldn't help but get excited, thinking that many of the other presidents under Li's group were recruited by himself. As a result, Later, everyone was promoted faster than me. It would be impossible to say that I didn't have any ideas. Now that I have finally become the president of a group company under Li's family, I feel much more at ease.
Chen Dong stood up and said: "Thank you Li Sheng for trusting me. I will lead the group well and not lose Li's face."
Li Guangyu said: "Uncle Chen, please don't complain. You have worked for our Li family for more than 20 years. I only promoted you now because I hope that Uncle Chen can take charge of the Li family in the clothing industry that you are good at." rudder."
Li Guangyu then announced: "The sales manager serves as the group's director and vice president. Since Xie Tao joined the company, under his leadership, the sales department has established our own direct sales throughout Southeast Asia, as well as RB, South Korea, Baodao, and other places. store or franchise store, it is because of him that our own brand can achieve such good results."
Xie Tao's face flushed with excitement. He never thought that he would serve as the vice president of the group company. He quickly stood up and expressed his gratitude to Li Guangyu.
Li Guangyu then announced that "Finance Department Manager Zhao Dan will serve as Group Director and Financial Director."
…
Li Guangyu announced Liu Weifang, group director and administrative department manager, Yu Xiaoan, group human resources director, and Qin Pingwei, safety and security department manager.
After Li Guangyu announced the appointment of senior management of the group company, he said: "At present, our group's brands are too single, so in the next year, I hope to develop a high-end product within the group and make good use of our two major brands, Jiayi and Xiangyu." The advantage of the group is to promote this brand, at least to win over Asia."
Xie Tao, the vice president of the group, stood up and said: "Li Sheng's question about developing high-end clothing, our company already has its own plan. While we plan to advertise with Xiangyu Group, we are also preparing to cooperate with Jiayi Group to produce our clothing.
The group sponsors Jiayi Group's programs so that all Jiayi Group's actors and program hosts wear our clothes. At the same time, Teresa Teng, Xu Guanjie, etc. are invited to endorse our products and become famous in Asia. Now we ask Li Sheng to name our new clothes.
"
When Li Guangyu heard that the group had already had such an idea, he was still waiting to name it. It seems that even if he doesn't talk about this issue today, they will report it to him later. Li Guangyu is quite satisfied with the company's senior management.
Li Guangyu said: "Now that you have a plan, go for it boldly. I will let Xiangyu Group and Jiayi Group cooperate with you. As for the name of this brand, let's call it Hongyu."
…
After the meeting, Li Guangyu came to Chen Dong's office to discuss the structure of the group's subsidiaries.
Li Guangyu said to Chen Dong: "Uncle Chen, currently we have listed two companies specializing in clothing production as one subsidiary and named it Hongyu Clothing Company. While completing the production of our group's own brand, we will also provide services to European and American clothing groups.
The OEM and design department were separated to establish Hongyu Clothing Design Company.
Specializing in the clothing design of our own brands. The sales department established Hongyu Clothing Sales Company. While completing the sales of our own brands, it also sells high-end European and American brands in Asia. When our own brands continue to improve in the future, our group
Each company should focus on managing its own brand."
After listening to Li Guangyu's words, Chen Dong replied: "Li Sheng, I will arrange the group's affairs according to your requirements. In terms of brand agency, we will first conduct an investigation, and then consider which two or three agents we have.
There are products with no conflicting brands.”
Li Guangyu felt relieved after hearing what Chen Dong said.
He said to Chen Dong: "Uncle Chen, please worry about the group's affairs. I pay less attention to this aspect. The company mainly needs you to lead it to develop forward."
When Chen Dong saw that Li Guangyu trusted him so much, he felt that all the hard work he had put in for the development of the Li Family Clothing Company over the past twenty years was worth it.
Said: "Li Sheng, don't worry, I will manage the clothing company for the Li family."
…
Li Guangyu came to He Zuozhi's home after finishing his affairs with Hongyu Clothing Group.
"Guangyu, I heard from Hongshen that Huo Yingdong and several people from Hu Yinxiang nominated you as a director of the Chamber of Commerce in Xiangjiang Real Estate Construction Chamber of Commerce. What happened?" He Zuozhi asked Li Guangyu in He Zuozhi's study.
Li Guangyu felt baffled after hearing He Zuozhi's question. It's understandable that Stanley Ho and Li Ka-shing nominated him and Li Guangyu to join the Construction Chamber of Commerce as a director. But Li Guangyu is not familiar with Fok Yingdong and Hu Yinxiang at all, so how could they nominate him to join?
What about the Construction Chamber of Commerce?
Li Guangyu said to He Zuozhi: "Grandpa, I have no information about this matter at all. If you hadn't mentioned it now, I wouldn't have known what happened."
He Zuozhi saw that Li Guangyu was completely unaware, so he said: "This should be Huo Yingdong and others trying to win over you. You don't need to worry too much. You also have a real estate group, and joining it will also be of certain benefit to you."
"Good grandpa, I will pay attention to my behavior in dealing with them and make sure that it does not affect the development of the company." Li Guangyu said.
"After you join the Chamber of Commerce, if there are any problems in the meeting, you should follow your uncle Ninth and ask him to come forward to solve it. Don't force yourself to come forward." He Zuozhi instructed.
"Grandpa, don't worry, I understand. If there's any problem, I'll just blame it on Uncle Ninth because I'm young and don't understand much." Li Guangyu said.